What is the Health Belief Model?

Introduction

The health belief model (HBM) is a social psychological health behaviour change model developed to explain and predict health-related behaviours, particularly in regard to the uptake of health services.

The HBM was developed in the 1950s by social psychologists at the US Public Health Service and remains one of the best known and most widely used theories in health behaviour research. The HBM suggests that people’s beliefs about health problems, perceived benefits of action and barriers to action, and self-efficacy explain engagement (or lack of engagement) in health-promoting behaviour. A stimulus, or cue to action, must also be present in order to trigger the health-promoting behaviour.

Original Health Belief Model.

Brief History

One of the first theories of health behaviour, the HBM was developed in 1950s by social psychologists Irwin M. Rosenstock, Godfrey M. Hochbaum, S. Stephen Kegeles, and Howard Leventhal at the US Public Health Service. At that time, researchers and health practitioners were worried because few people were getting screened for tuberculosis (TB), even if mobile X-ray cars went to neighbourhoods. The HBM has been applied to predict a wide variety of health-related behaviours such as being screened for the early detection of asymptomatic diseases and receiving immunisations. More recently, the model has been applied to understand intentions to vaccinate (e.g. COVID-19), responses to symptoms of disease, compliance with medical regimens, lifestyle behaviours (e.g. sexual risk behaviours), and behaviours related to chronic illnesses, which may require long-term behaviour maintenance in addition to initial behaviour change. Amendments to the model were made as late as 1988 to incorporate emerging evidence within the field of psychology about the role of self-efficacy in decision-making and behaviour.

Health Belief Model in action.

Theoretical Constructs

The HBM theoretical constructs originate from theories in Cognitive Psychology. In the early twentieth century, cognitive theorists believed that reinforcements operated by affecting expectations rather than by affecting behaviour directly. Mental processes are severe consists of cognitive theories that are seen as expectancy-value models, because they propose that behaviour is a function of the degree to which people value a result and their evaluation of the expectation, that a certain action will lead that result. In terms of the health-related behaviours, the value is avoiding sickness. The expectation is that a certain health action could prevent the condition for which people consider they might be at risk.

The following constructs of the HBM are proposed to vary between individuals and predict engagement in health-related behaviours.

Perceived Susceptibility

Perceived susceptibility refers to subjective assessment of risk of developing a health problem. The HBM predicts that individuals who perceive that they are susceptible to a particular health problem will engage in behaviours to reduce their risk of developing the health problem. Individuals with low perceived susceptibility may deny that they are at risk for contracting a particular illness. Others may acknowledge the possibility that they could develop the illness, but believe it is unlikely. Individuals who believe they are at low risk of developing an illness are more likely to engage in unhealthy, or risky, behaviours. Individuals who perceive a high risk that they will be personally affected by a particular health problem are more likely to engage in behaviours to decrease their risk of developing the condition.

The combination of perceived severity and perceived susceptibility is referred to as perceived threat. Perceived severity and perceived susceptibility to a given health condition depend on knowledge about the condition. The HBM predicts that higher perceived threat leads to a higher likelihood of engagement in health-promoting behaviours.

Perceived Severity

Perceived severity refers to the subjective assessment of the severity of a health problem and its potential consequences. The HBM proposes that individuals who perceive a given health problem as serious are more likely to engage in behaviours to prevent the health problem from occurring (or reduce its severity). Perceived seriousness encompasses beliefs about the disease itself (e.g. whether it is life-threatening or may cause disability or pain) as well as broader impacts of the disease on functioning in work and social roles. For instance, an individual may perceive that influenza is not medically serious, but if he or she perceives that there would be serious financial consequences as a result of being absent from work for several days, then he or she may perceive influenza to be a particularly serious condition.

Through studying Australians and their self-reporting in 2019 of receiving the influenza vaccine, researchers found that by studying perceived severity they could determine the likelihood that Australians would receive the shot. They asked, “On a scale from 0 to 10, how severe do you think the flu would be if you got it?” to measure the perceived severity and they found that 31% perceived the severity of getting the flu as low, 44% as moderate, and 25% as high. Additionally, the researchers found those with a high perceived severity were significantly more likely to have received the vaccine than those with a moderate perceived severity. Furthermore, self-reported vaccination was similar for individuals with low and moderate perceived severity of influenza.

Perceived Benefits

Health-related behaviours are also influenced by the perceived benefits of taking action. Perceived benefits refer to an individual’s assessment of the value or efficacy of engaging in a health-promoting behaviour to decrease risk of disease. If an individual believes that a particular action will reduce susceptibility to a health problem or decrease its seriousness, then he or she is likely to engage in that behaviour regardless of objective facts regarding the effectiveness of the action. For example, individuals who believe that wearing sunscreen prevents skin cancer are more likely to wear sunscreen than individuals who believe that wearing sunscreen will not prevent the occurrence of skin cancer.

Perceived Barriers

Health-related behaviours are also a function of perceived barriers to taking action. Perceived barriers refer to an individual’s assessment of the obstacles to behaviour change. Even if an individual perceives a health condition as threatening and believes that a particular action will effectively reduce the threat, barriers may prevent engagement in the health-promoting behaviour. In other words, the perceived benefits must outweigh the perceived barriers in order for behaviour change to occur. Perceived barriers to taking action include the perceived inconvenience, expense, danger (e.g. side effects of a medical procedure) and discomfort (e.g. pain, emotional upset) involved in engaging in the behaviour. For instance, lack of access to affordable health care and the perception that a flu vaccine shot will cause significant pain may act as barriers to receiving the flu vaccine. In a study about the breast and cervical cancer screening among Hispanic women, perceived barriers, like fear of cancer, embarrassment, fatalistic views of cancer and language, was proved to impede screening.

Modifying Variables

Individual characteristics, including demographic, psychosocial, and structural variables, can affect perceptions (i.e. perceived seriousness, susceptibility, benefits, and barriers) of health-related behaviours. Demographic variables include age, sex, race, ethnicity, and education, among others. Psychosocial variables include personality, social class, and peer and reference group pressure, among others. Structural variables include knowledge about a given disease and prior contact with the disease, among other factors. The HBM suggests that modifying variables affect health-related behaviours indirectly by affecting perceived seriousness, susceptibility, benefits, and barriers.

Cues to Action

The HBM posits that a cue, or trigger, is necessary for prompting engagement in health-promoting behaviours. Cues to action can be internal or external. Physiological cues (e.g. pain, symptoms) are an example of internal cues to action. External cues include events or information from close others, the media, or health care providers promoting engagement in health-related behaviours. Examples of cues to action include a reminder postcard from a dentist, the illness of a friend or family member, mass media campaigns on health issues, and product health warning labels. The intensity of cues needed to prompt action varies between individuals by perceived susceptibility, seriousness, benefits, and barriers. For example, individuals who believe they are at high risk for a serious illness and who have an established relationship with a primary care doctor may be easily persuaded to get screened for the illness after seeing a public service announcement, whereas individuals who believe they are at low risk for the same illness and also do not have reliable access to health care may require more intense external cues in order to get screened.

Self-Efficacy

Self-efficacy was added to the four components of the HBM (i.e. perceived susceptibility, severity, benefits, and barriers) in 1988. Self-efficacy refers to an individual’s perception of his or her competence to successfully perform a behaviour. Self-efficacy was added to the HBM in an attempt to better explain individual differences in health behaviours. The model was originally developed in order to explain engagement in one-time health-related behaviours such as being screened for cancer or receiving an immunisation. Eventually, the HBM was applied to more substantial, long-term behaviour change such as diet modification, exercise, and smoking. Developers of the model recognised that confidence in one’s ability to effect change in outcomes (i.e. self-efficacy) was a key component of health behaviour change. For example, Schmiege et al. found that when dealing with calcium consumption and weight-bearing exercises, self-efficacy was a more powerful predictors than beliefs about future negative health outcomes.

Rosenstock et al. argued that self-efficacy could be added to the other HBM constructs without elaboration of the model’s theoretical structure. However, this was considered short-sighted because related studies indicated that key HBM constructs have indirect effects on behaviour as a result of their effect on perceived control and intention, which might be regarded as more proximal factors of action.

Empirical Support

The HBM has gained substantial empirical support since its development in the 1950s. It remains one of the most widely used and well-tested models for explaining and predicting health-related behaviour. A 1984 review of 18 prospective and 28 retrospective studies suggests that the evidence for each component of the HBMl is strong. The review reports that empirical support for the HBM is particularly notable given the diverse populations, health conditions, and health-related behaviours examined and the various study designs and assessment strategies used to evaluate the model. A more recent meta-analysis found strong support for perceived benefits and perceived barriers predicting health-related behaviours, but weak evidence for the predictive power of perceived seriousness and perceived susceptibility. The authors of the meta-analysis suggest that examination of potential moderated and mediated relationships between components of the model is warranted.

Several studies have provided empirical support from the chronic illness perspective. Becker et al. used the model to predict and explain a mother’s adherence to a diet prescribed for their obese children. Cerkoney et al. interviewed insulin-treated diabetic individuals after diabetic classes at a community hospital. It empirically tested the HBM’s association with the compliance levels of persons chronically ill with diabetes mellitus.

Applications

The HBM has been used to develop effective interventions to change health-related behaviours by targeting various aspects of the model’s key constructs. Interventions based on the HBM may aim to increase perceived susceptibility to and perceived seriousness of a health condition by providing education about prevalence and incidence of disease, individualised estimates of risk, and information about the consequences of disease (e.g. medical, financial, and social consequences). Interventions may also aim to alter the cost-benefit analysis of engaging in a health-promoting behaviour (i.e. increasing perceived benefits and decreasing perceived barriers) by providing information about the efficacy of various behaviours to reduce risk of disease, identifying common perceived barriers, providing incentives to engage in health-promoting behaviours, and engaging social support or other resources to encourage health-promoting behaviours. Furthermore, interventions based on the HBM may provide cues to action to remind and encourage individuals to engage in health-promoting behaviours. Interventions may also aim to boost self-efficacy by providing training in specific health-promoting behaviours, particularly for complex lifestyle changes (e.g. changing diet or physical activity, adhering to a complicated medication regimen). Interventions can be aimed at the individual level (i.e. working one-on-one with individuals to increase engagement in health-related behaviours) or the societal level (e.g. through legislation, changes to the physical environment, mass media campaigns).

Multiple studies have used the Health Belief Model to understand an individual’s intention to change a particular behavior and the factors that influence their ability to do so. Researchers analysed the correlation between young adult women’s intention to stop smoking and their perceived factors in the construction of HBM. The intention to stop smoking among young adult women had a significant correlation with the perceived factors of the Health Belief Model.

Another use of the HBM was in 2016 in a study that was interested in examining the factors associated with physical activity among people with mental illness (PMI) in Hong Kong (Mo et al., 2016). The study used the HBM model because it was one of the most frequently used models to explain health behaviours and the HBM was used as a framework to understand the PMI physical activity levels. The study had 443 PMI complete the survey with the mean age being 45 years old. The survey found that among the HBM variables, perceived barriers were significant in predicting physical activity. Additionally, the research demonstrated that self-efficacy had a positive correlation for physical activity among PMI. These findings support previous literature that self-efficacy and perceived barriers plays a significant role in physical activity and it should be included in interventions. The study also stated that the participants acknowledged that most of their attention is focused on their psychiatric conditions with little focus on their physical health needs.

This study is important to note in regards to the HBM because it illustrates how culture can play a role in this model. The Chinese culture holds different health beliefs than the United States, placing a greater emphasis on fate and the balance of spiritual harmony than on their physical fitness. Since the HBM does not consider these outside variables it highlights a limitation associated with the model and how multiple factors can impact health decisions, not just the ones noted in the model.

Applying the Health Belief Model to Women’s Safety Movements

Movements such as the #MeToo movements and current political tensions surrounding abortion laws have moved women’s rights and violence against women to the forefront of topical conversation. Additionally, many organisations, such as Women On Guard, have begun to place emphasize on trying to educate women on what measures to take in order to increase their safety when walking alone at night. The murder of Sarah Everard on 03 March 2021, has placed further attention on the need for women to protect themselves and stay vigilant when walking alone at night. Everard was kidnapped and murdered while walking home from work in South London, England. The health belief model can provide insight into the steps that need to be taken in order to reach more women and convince them to take the necessary steps to increase safety when walking alone.

Perceived Susceptibility

As stated, perceived susceptibility refers to how susceptible an individual perceives themselves to be to any given risk. In the case of encountering violence while walking along, research shows that many women have high amounts of perceived susceptibility in regards to how susceptible they believe themselves to be to the risk of being attacked while walking along. Studies show that around 50% of women feel unsafe when walking alone at night. Since women may already have increased perceive susceptibility to night-violence, according to the health belief model, they may be more apt to engage in behaviour changes to help them increase their safety/ defend themselves.

Perceived Severity

As the statistics on perceived susceptibility demonstrate, many women feel they are at risk for encountering night-violence. Thus, women also have a higher perception of the severity of the violence as stories such as the tragic death of Sarah Everard demonstrate that night-violence attacks can be not only severe, but fatal.

Perceived Benefits and Barriers

As the health belief model states, individuals must consider the potential benefits of adopting the change in behaviour that is being suggested to them. In the case of night-violence against women organisations that seek to prevent it do so by using advertising to demonstrate to women that tools such as pocket knives, pepper spray, self-defence classes, alarm systems, and traveling with a “buddy” can outweigh barriers such as the cost, time, and other inconveniences that pursuing these changes in behaviour may require. The benefit to implementing these behaviours would be that women could feel more safe when walking alone at night.

Modifying Variable

It is not surprise that the modifying variable of sex plays a large role in applying the health belief model to women’s safety agendas/ movements. While studies show that around 50% of women feel unsafe walking at night, they also show that fewer than one fifth of men feel the same fear and discomfort. Thus, it is evident that the modifying variable of gender plays a large role in how night-time violence is perceived. According to the model, women may be more likely to change their behaviour toward preventing night-time violence than men.

Cues to Action

Cues to action are perhaps the most powerful part of the health belief model and of getting individual to change their behaviour. In regards to preventing night-time violence against women, stories of the horrific violent acts committed against women while they are walking at night serve as external cues to action that can spur individuals to take the necessary precautions and make the necessary change to their behaviour in order to reduce the likelihood of them encountering night-time violence. Cues to action further factor into increased perceived susceptibility and severity of the given risk.

Self Efficacy

Self efficacy is another important factor both in the health belief model and in behaviour change in general. When people believe that they actually have the power to prevent the given risk, then they are more likely to take the appropriate measures to do so. When individuals believe that they cannot change their behaviour or prevent the risk no matter what they do, then they are less likely to engage in behaviour to stop the risk. This concept factors greatly into initiatives to help women defend themselves against night violence because, based on the statistics, many women do feel that if they carry items such as tasers, pepper spray, or alarms they will be able to defend themselves against attackers. Self-defence classes are also things that organisations offer in order to teach individuals that they have the power to learn how to defend themselves and acquire the proper skills to do so. These classes can help to increase self efficacy. Organisations such as community centres may offer classes along these lines.

The issues of night violence against women is an issue of safety and wellness which makes it applicable to a health belief model approach. Defence and preparation for night violence can require behavioural changes on behalf of women if they feel that doing so will help them protect themselves should they ever be attacked.

Limitations

The HBM attempts to predict health-related behaviours by accounting for individual differences in beliefs and attitudes. However, it does not account for other factors that influence health behaviours. For instance, habitual health-related behaviours (e.g. smoking, seatbelt buckling) may become relatively independent of conscious health-related decision-making processes. Additionally, individuals engage in some health-related behaviours for reasons unrelated to health (e.g. exercising for aesthetic reasons). Environmental factors outside an individual’s control may prevent engagement in desired behaviours. For example, an individual living in a dangerous neighbourhood may be unable to go for a jog outdoors due to safety concerns. Furthermore, the HBM does not consider the impact of emotions on health-related behaviour. Evidence suggests that fear may be a key factor in predicting health-related behaviour.

Alternative factors may predict health behaviour, such as outcome expectancy (i.e. whether the person feels they will be healthier as a result of their behaviour) and self-efficacy (i.e. the person’s belief in their ability to carry out preventive behaviour).

The theoretical constructs that constitute the HBM are broadly defined. Furthermore, the HBM does not specify how constructs of the model interact with one another. Therefore, different operationalisations of the theoretical constructs may not be strictly comparable across studies.

Research assessing the contribution of cues to action in predicting health-related behaviours is limited. Cues to action are often difficult to assess, limiting research in this area. For instance, individuals may not accurately report cues that prompted behaviour change. Cues such as a public service announcement on television or on a billboard may be fleeting and individuals may not be aware of their significance in prompting them to engage in a health-related behaviour. Interpersonal influences are also particularly difficult to measure as cues.

Another reason why research does not always support the HBM is that factors other than health beliefs also heavily influence health behaviour practices. These factors may include: special influences, cultural factors, socioeconomic status, and previous experiences. Scholars extend the HBM by adding four more variables (self-identity, perceived importance, consideration of future consequences and concern for appearance) as possible determinants of healthy behaviour. They prove that consideration of future consequences, self-identity, concern for appearance, perceived importance, self-efficacy, perceived susceptibility are significant determinants of healthy eating behaviour that can be manipulated by healthy eating intervention design.

This page is based on the copyrighted Wikipedia article < https://en.wikipedia.org/wiki/Health_belief_model >; it is used under the Creative Commons Attribution-ShareAlike 3.0 Unported License (CC-BY-SA). You may redistribute it, verbatim or modified, providing that you comply with the terms of the CC-BY-SA.

What is the Social Support Questionnaire?

Introduction

The Social Support Questionnaire (SSQ) is a quantitative, psychometrically sound survey questionnaire intended to measure social support and satisfaction with said social support from the perspective of the interviewee.

Degree of social support has been shown to influence the onset and course of certain psychiatric disorders such as clinical depression or schizophrenia. The SSQ was approved for public release in 1981 by Irwin Sarason, Henry Levine, Robert Basham and Barbara Sarason under the University of Washington Department of Psychology and consists of 27 questions. Overall, the SSQ has good test-retest reliability and convergent internal construct validity.

Refer to Peer Support.

Overview

The questionnaire is designed so that each question has a two-part answer. The first part asks the interviewee to list up to nine people available to provide support that meet the criteria stated in the question. These support individuals are specified using their initials in addition to the relationship to the interviewee. Example questions from the first part includes questions such as “Whom could you count on to help if you had just been fired from your job or expelled from school?” and “Whom do you feel would help if a family member very close to you died?”.

The second part asks the interviewee to specify how satisfied they are with each of the people stated in the first part. The SSQ respondents use a 6 -point Likert scale to indicate their degree of satisfaction with the support from the above people ranging from “1 – very dissatisfied” to “6 – very satisfied”.

The Social Support Questionnaire has multiple short forms such as the SSQ3 and the SSQ6.

Brief History

The SSQ is based on 4 original studies. The first study set out to determine whether the SSQ had the desired psychometric properties. The second study tried to relate SSQ and a diversity of personality measures such as anxiety, depression and hostility in connection with the Multiple Affect Adjective Checklist. The third study considered the relationship between social support, the prior year’s negative and positive life events, internal-external locus of control and self- esteem in conjunction with the Life Experiences Survey. The fourth study tested the idea that social support could serve as a buffer when faced with difficult life situations via trying to solve a maze and subsequently completing the Cognitive Interference Questionnaire.

Scoring

The overall support score (SSQN) is calculated by taking an average of the individual scores across the 27 items. A high score on the SSQ indicates more optimism about life than a low score. Respondents with low SSQ scores have a higher prevalence of negative life events and illness. Scoring is as follows:

  1. Add the total number of people for all 27 items (questions). (Max. is 243). Divide by 27 for average item score. This gives you SSQ Number Score, or SSQN.
  2. Add the total satisfaction scores for all 27 items (questions). (Max is 162). Divide by 27 for average item score. This gives you SSQ Satisfaction score or SSQS.
  3. Finally, you can average the above for the total number of people that are family members – this results in the SSQ family score.

Reliability

According to Sarason, the SSQ takes between fifteen and eighteen minutes to properly administer and has “good” test-retest reliability.

Validity

The SSQ was compared with the depression scale and validity tests show significant negative correlation ranging from -0.22 to -0.43. The SSQ and the optimism scale have a correlation of 0.57. The SSQ and the satisfaction score have a correlation of 0.34. The SSQ has high internal consistency among items.

Linkages

The SSQ has been used to show that higher levels of social support correlated with less suicide ideation in Military Medical University Soldiers in Iran in 2015. A low level of social support is an important risk factor in women for dysmenorrhea or menstrual cramps. Low Social Support is the strongest predictor of dysmenorrhea when compared to affect, personality and alexithymia.

Related Surveys

SSQ3

The SSQ3 is a short form of the SSQ and has only three questions. The SSQ3 has acceptable test-test reliability and correlation with personality variables as compared to the long form of the Social Support Questionnaire. The internal reliability was borderline but this low level of internal reliability is as expected since there are only three questions.

SSQ6

The SSQ6 is a short form of the SSQ. The SSQ6 has been shown to have high correlation with: the SSQ, SSQ personality variables and internal reliability. In the development of the SSQ6, the research suggests that professed social support in adults may be a connected to “early attachment experience.” The SSQ6 consists of the below 6 questions:

  1. Whom can you really count on to be dependable when you need help?
  2. Whom can you really count on to help you feel more relaxed when you are under pressure or tense?
  3. Who accepts you totally, including both your worst and your best points?
  4. Whom can you really count on to care about you, regardless of what is happening to you?
  5. Whom can you really count on to help you feel better when you are feeling generally down-in-the-dumps?
  6. Whom can you count on to console you when you are very upset?

Interpersonal Support Evaluation List (ISEL)

The Interpersonal Support Evaluation List includes 40 items (questions) with four sub-scales in the areas of Tangible Support, Belonging Support, Self-Esteem Support and Appraisal Support. The interviewee rates each item based on how true or false they feel the item is for themselves. The four total response options are “Definitely True”, “Probably True”, “Probably False”, and “Definitely False”.

This page is based on the copyrighted Wikipedia article < https://en.wikipedia.org/wiki/Social_Support_Questionnaire >; it is used under the Creative Commons Attribution-ShareAlike 3.0 Unported License (CC-BY-SA). You may redistribute it, verbatim or modified, providing that you comply with the terms of the CC-BY-SA.

What is Social Support?

Introduction

Social support is the perception and actuality that one is cared for, has assistance available from other people, and most popularly, that one is part of a supportive social network. These supportive resources can be:

  • Emotional (e.g. nurturance);
  • Informational (e.g. advice);
  • Companionship (e.g. sense of belonging);
  • Tangible (e.g. financial assistance); and/or
  • Intangible (e.g. personal advice).

Social support can be measured as the perception that one has assistance available, the actual received assistance, or the degree to which a person is integrated in a social network. Support can come from many sources, such as family, friends, pets, neighbours, co-workers, organisations, etc.

Government-provided social support may be referred to as public aid in some nations.

Social support is studied across a wide range of disciplines including psychology, communications, medicine, sociology, nursing, public health, education, rehabilitation, and social work. Social support has been linked to many benefits for both physical and mental health, but “social support” (e.g. gossiping about friends) is not always beneficial.

Social support theories and models were prevalent as intensive academic studies in the 1980s and 1990s, and are linked to the development of caregiver and payment models, and community delivery systems in the US and around the world. Two main models have been proposed to describe the link between social support and health: the buffering hypothesis and the direct effects hypothesis. Gender and cultural differences in social support have been found in fields such as education “which may not control for age, disability, income and social status, ethnic and racial, or other significant factors”.

Refer to Social Support Questionnaire, Communal Coping, and Invisible Support.

Categories and Definitions

Distinctions in Measurement

Social support can be categorised and measured in several different ways.

There are four common functions of social support:

  • Emotional support is the offering of empathy, concern, affection, love, trust, acceptance, intimacy, encouragement, or caring. It is the warmth and nurturance provided by sources of social support. Providing emotional support can let the individual know that he or she is valued.
  • Tangible support is the provision of financial assistance, material goods, or services. Also called instrumental support, this form of social support encompasses the concrete, direct ways people assist others.
  • Informational support is the provision of advice, guidance, suggestions, or useful information to someone. This type of information has the potential to help others problem-solve.
  • Companionship support is the type of support that gives someone a sense of social belonging (and is also called belonging). This can be seen as the presence of companions to engage in shared social activities. Formerly, it was also referred to as “esteem support” or “appraisal support,” but these have since developed into alternative forms of support under the name “appraisal support” along with normative and instrumental support.

Researchers also commonly make a distinction between perceived and received support. Perceived support refers to a recipient’s subjective judgement that providers will offer (or have offered) effective help during times of need. Received support (also called enacted support) refers to specific supportive actions (e.g. advice or reassurance) offered by providers during times of need.

Furthermore, social support can be measured in terms of structural support or functional support. Structural support (also called social integration) refers to the extent to which a recipient is connected within a social network, like the number of social ties or how integrated a person is within his or her social network. Family relationships, friends, and membership in clubs and organisations contribute to social integration. Functional support looks at the specific functions that members in this social network can provide, such as the emotional, instrumental, informational, and companionship support listed above. Data suggests that emotional support may play a more significant role in protecting individuals from the deleterious effects of stress than structural means of support, such as social involvement or activity.

These different types of social support have different patterns of correlations with health, personality, and personal relationships. For example, perceived support is consistently linked to better mental health whereas received support and social integration are not. In fact, research indicates that perceived social support that is untapped can be more effective and beneficial than utilised social support. Some have suggested that invisible support, a form of support where the person has support without his or her awareness, may be the most beneficial. This view has been complicated, however, by more recent research suggesting the effects of invisible social support – as with visible support – are moderated by provider, recipient, and contextual factors such as recipients’ perceptions of providers’ responsiveness to their needs, or the quality of the relationship between the support provider and recipient.

Sources

Social support can come from a variety of sources, including (but not limited to): family, friends, romantic partners, pets, community ties, and co-workers. Sources of support can be natural (e.g. family and friends) or more formal (e.g. mental health specialists or community organisations). The source of the social support is an important determinant of its effectiveness as a coping strategy. Support from a romantic partner is associated with health benefits, particularly for men. However, one study has found that although support from spouses buffered the negative effects of work stress, it did not buffer the relationship between marital and parental stresses, because the spouses were implicated in these situations. However, work-family specific support worked more to alleviate work-family stress that feeds into marital and parental stress. Employee humour is negatively associated with burnout, and positively with, stress, health and stress coping effectiveness. Additionally, social support from friends did provide a buffer in response to marital stress, because they were less implicated in the marital dynamic.

Early familial social support has been shown to be important in children’s abilities to develop social competencies, and supportive parental relationships have also had benefits for college-aged students. Teacher and school personnel support have been shown to be stronger than other relationships of support. This is hypothesized to be a result of family and friend social relationships to be subject to conflicts whereas school relationships are more stable.

Online Social Support

Social support is also available among social media sites. As technology advances, the availability for online support increases. Social support can be offered through social media websites such as blogs, Facebook groups, health forums, and online support groups.

Early theories and research into Internet use tended to suggest negative implications for offline social networks (e.g. fears that Internet use would undermine desire for face-to-face interaction) and users’ well-being. However, additional work showed null or even positive effects, contributing to a more nuanced understanding of online social processes. Emerging data increasingly suggest that, as with offline support, the effects of online social support are shaped by support provider, recipient, and contextual factors. For example, the interpersonal-connection-behaviours framework reconciles conflicts in the research literature by suggesting that social network site use is likely to contribute to well-being when users engage in ways that foster meaningful interpersonal connection. Conversely, use may harm well-being when users engage in passive consumption of social media.

Online support can be similar to face-to-face social support, but may also offer convenience, anonymity, and non-judgmental interactions. Online sources such as social media may be less redundant sources of social support for users with relatively little in-person support compared to persons with high in-person support. Online sources may be especially important as potential social support resources for individuals with limited offline support, and may be related to physical and psychological well-being. However, socially isolated individuals may also be more drawn to computer-mediated vs. in-person forms of interaction, which may contribute to bidirectional associations between online social activity and isolation or depression.

Support sought through social media can also provide users with emotional comfort that relates them to others while creating awareness about particular health issues. Research conducted by Winzelberg et al. evaluated an online support group for women with breast cancer finding participants were able to form fulfilling supportive relationships in an asynchronous format and this form of support proved to be effective in reducing participants’ scores on depression, perceived stress, and cancer-related trauma measures. This type of online communication can increase the ability to cope with stress. Social support through social media is potentially available to anyone with Internet access and allows users to create relationships and receive encouragement for a variety of issues, including rare conditions or circumstances.

Coulson claims online support groups provide a unique opportunity for health professionals to learn about the experiences and views of individuals. This type of social support can also benefit users by providing them with a variety of information. Seeking informational social support allows users to access suggestions, advice, and information regarding health concerns or recovery. Many need social support, and its availability on social media may broaden access to a wider range of people in need. Both experimental and correlational research have indicated that increased social network site use can lead to greater perceived social support and increased social capital, both of which predict enhanced well-being.

An increasing number of interventions aim to create or enhance social support in online communities. While preliminary data often suggest such programmes may be well-received by users and may yield benefits, additional research is needed to more clearly establish the effectiveness of many such interventions.

Until the late 2010s, research examining online social support tended to use ad hoc instruments or measures that were adapted from offline research, resulting in the possibility that measures were not well-suited for measuring online support, or had weak or unknown psychometric properties. Instruments specifically developed to measure social support in online contexts include the Online Social Support Scale (which has sub scales for esteem/emotional support, social companionship, informational support, and instrumental support) and the Online Social Experiences Measure (which simultaneously assesses positive and negative aspects of online social activity and has predictive validity regarding cardiovascular implications of online social support).

Links to Mental and Physical Health

Benefits

Mental Health

Social support profile is associated with increased psychological well-being in the workplace and in response to important life events. There has been an ample amount of evidence showing that social support aids in lowering problems related to one’s mental health. As reported by Cutrona, Russell, and Rose, in the elderly population that was in their studies, their results showed that elderly individuals who had relationships where their self-esteem was elevated were less likely to have a decline in their health. In stressful times, social support helps people reduce psychological distress (e.g. anxiety or depression). Social support can simultaneously function as a problem-focused (e.g. receiving tangible information that helps resolve an issue) and emotion-focused coping strategy (e.g. used to regulate emotional responses that arise from the stressful event) Social support has been found to promote psychological adjustment in conditions with chronic high stress like HIV, rheumatoid arthritis, cancer, stroke, and coronary artery disease. Whereas a lack of social support has been associated with a risk for an individuals mental health. This study also shows that the social support acts as a buffer to protect individuals from different aspects in regards to their mental and physical health, such as helping against certain life stressors. Additionally, social support has been associated with various acute and chronic pain variables (for more information, see Chronic pain).

People with low social support report more sub-clinical symptoms of depression and anxiety than do people with high social support. In addition, people with low social support have higher rates of major mental disorder than those with high support. These include post traumatic stress disorder, panic disorder, social phobia, major depressive disorder, dysthymic disorder, and eating disorders. Among people with schizophrenia, those with low social support have more symptoms of the disorder. In addition, people with low support have more suicidal ideation, and more alcohol and (illicit and prescription) drug problems. Similar results have been found among children. Religious coping has especially been shown to correlate positively with positive psychological adjustment to stressors with enhancement of faith-based social support hypothesized as the likely mechanism of effect. However, more recent research reveals the role of religiosity/spirituality in enhancing social support may be overstated and in fact disappears when the personality traits of “agreeableness” and “conscientiousness” are also included as predictors.

In a 2013 study, Akey et al. did a qualitative study of 34 men and women diagnosed with an eating disorder and used the Health Belief Model (HBM) to explain the reasons for which they forgo seeking social support. Many people with eating disorders have a low perceived susceptibility, which can be explained as a sense of denial about their illness. Their perceived severity of the illness is affected by those to whom they compare themselves to, often resulting in people believing their illness is not severe enough to seek support. Due to poor past experiences or educated speculation, the perception of benefits for seeking social support is relatively low. The number of perceived barriers towards seeking social support often prevents people with eating disorders from getting the support they need to better cope with their illness. Such barriers include fear of social stigma, financial resources, and availability and quality of support. Self-efficacy may also explain why people with eating disorders do not seek social support, because they may not know how to properly express their need for help. This research has helped to create a better understanding of why individuals with eating disorders do not seek social support, and may lead to increased efforts to make such support more available. Eating disorders are classified as mental illnesses but can also have physical health repercussions. Creating a strong social support system for those affected by eating disorders may help such individuals to have a higher quality of both mental and physical health.

Various studies have been performed examining the effects of social support on psychological distress. Interest in the implications of social support were triggered by a series of articles published in the mid-1970s, each reviewing literature examining the association between psychiatric disorders and factors such as change in marital status, geographic mobility, and social disintegration. Researchers realised that the theme present in each of these situations is the absence of adequate social support and the disruption of social networks. This observed relationship sparked numerous studies concerning the effects of social support on mental health.

One particular study documented the effects of social support as a coping strategy on psychological distress in response to stressful work and life events among police officers. Talking things over among co-workers was the most frequent form of coping utilized while on duty, whereas most police officers kept issues to themselves while off duty. The study found that the social support between co-workers significantly buffered the relationship between work-related events and distress.

Other studies have examined the social support systems of single mothers. One study by D’Ercole demonstrated that the effects of social support vary in both form and function and will have drastically different effects depending upon the individual. The study found that supportive relationships with friends and co-workers, rather than task-related support from family, was positively related to the mother’s psychological well-being. D’Ercole hypothesizes that friends of a single parent offer a chance to socialise, match experiences, and be part of a network of peers. These types of exchanges may be more spontaneous and less obligatory than those between relatives. Additionally, co-workers can provide a community away from domestic life, relief from family demands, a source of recognition, and feelings of competence. D’Ercole also found an interesting statistical interaction whereby social support from co-workers decreased the experience of stress only in lower income individuals. The author hypothesizes that single women who earn more money are more likely to hold more demanding jobs which require more formal and less dependent relationships. Additionally, those women who earn higher incomes are more likely to be in positions of power, where relationships are more competitive than supportive.

Many studies have been dedicated specifically to understanding the effects of social support in individuals with post traumatic stress disorder (PTSD). In a study by Haden et al., when victims of severe trauma perceived high levels of social support and engaged in interpersonal coping styles, they were less likely to develop severe PTSD when compared to those who perceived lower levels of social support. These results suggest that high levels of social support alleviate the strong positive association between level of injury and severity of PTSD, and thus serves as a powerful protective factor. In general, data shows that the support of family and friends has a positive influence on an individual’s ability to cope with trauma. In fact, a meta-analysis by Brewin et al. found that social support was the strongest predictor, accounting for 40%, of variance in PTSD severity. However, perceived social support may be directly affected by the severity of the trauma. In some cases, support decreases with increases in trauma severity.

College students have also been the target of various studies on the effects of social support on coping. Reports between 1990 and 2003 showed college stresses were increasing in severity. Studies have also shown that college students’ perceptions of social support have shifted from viewing support as stable to viewing them as variable and fluctuating. In the face of such mounting stress, students naturally seek support from family and friends in order to alleviate psychological distress. A study by Chao found a significant two-way correlation between perceived stress and social support, as well as a significant three-way correlation between perceived stress, social support, and dysfunctional coping. The results indicated that high levels of dysfunctional coping deteriorated the association between stress and well-being at both high and low levels of social support, suggesting that dysfunctional coping can deteriorate the positive buffering action of social support on well-being. Students who reported social support were found more likely to engage in less healthy activities, including sedentary behaviour, drug and alcohol use, and too much or too little sleep. Lack of social support in college students is also strongly related to life dissatisfaction and suicidal behaviour.

Physical Health

Social support has a clearly demonstrated link to physical health outcomes in individuals, with numerous ties to physical health including mortality. People with low social support are at a much higher risk of death from a variety of diseases (e.g. cancer or cardiovascular disease). Numerous studies have shown that people with higher social support have an increased likelihood for survival.

Individuals with lower levels of social support have: more cardiovascular disease, more inflammation and less effective immune system functioning, more complications during pregnancy, and more functional disability and pain associated with rheumatoid arthritis, among many other findings. Conversely, higher rates of social support have been associated with numerous positive outcomes, including faster recovery from coronary artery surgery, less susceptibility to herpes attacks, a lowered likelihood to show age-related cognitive decline, and better diabetes control. People with higher social support are also less likely to develop colds and are able to recover faster if they are ill from a cold. There is sufficient evidence linking cardiovascular, neuroendocrine, and immune system function with higher levels of social support. Social support predicts less atherosclerosis and can slow the progression of an already diagnosed cardiovascular disease. There is also a clearly demonstrated link between social support and better immune function, especially in older adults. While links have been shown between neuroendocrine functionality and social support, further understanding is required before specific significant claims can be made. Social support is also hypothesized to be beneficial in the recovery from less severe cancers. Research focuses on breast cancers, but in more serious cancers factors such as severity and spread are difficult to measure in the context of impacts of social support. The field of physical health often struggles with the combination of variables set by external factors that are difficult to control, such as the entangled impact of life events on social support and the buffering impact these events have. There are serious ethical concerns involved with controlling too many factors of social support in individuals, leading to an interesting crossroads in the research.

Costs

Social support is integrated into service delivery schemes and sometimes are a primary service provided by governmental contracted entities (e.g. companionship, peer services, family caregivers). Community services known by the nomenclature community support, and workers by a similar title, Direct Support Professional, have a base in social and community support “ideology”. All supportive services from supported employment to supported housing, family support, educational support, and supported living are based upon the relationship between “informal and formal” supports, and “paid and unpaid caregivers”. Inclusion studies, based upon affiliation and friendship, or the conversely, have a similar theoretical basis as do “person-centred support” strategies.

Social support theories are often found in “real life” in cultural, music and arts communities, and as might be expected within religious communities. Social support is integral in theories of aging, and the “social care systems” have often been challenged (e.g. creativity throughout the lifespan, extra retirement hours). Ed Skarnulis’ (state director) adage, “Support, don’t supplant the family” applies to other forms of social support networks.

Although there are many benefits to social support, it is not always beneficial. It has been proposed that in order for social support to be beneficial, the social support desired by the individual has to match the support given to him or her; this is known as the matching hypothesis. Psychological stress may increase if a different type of support is provided than what the recipient wishes to receive (e.g. informational is given when emotional support is sought). Additionally, elevated levels of perceived stress can impact the effect of social support on health-related outcomes.

Other costs have been associated with social support. For example, received support has not been linked consistently to either physical or mental health; perhaps surprisingly, received support has sometimes been linked to worse mental health. Additionally, if social support is overly intrusive, it can increase stress. It is important when discussing social support to always consider the possibility that the social support system is actually an antagonistic influence on an individual.

Two Dominant Models

There are two dominant hypotheses addressing the link between social support and health: the buffering hypothesis and the direct effects hypothesis. The main difference between these two hypotheses is that the direct effects hypothesis predicts that social support is beneficial all the time, while the buffering hypothesis predicts that social support is mostly beneficial during stressful times. Evidence has been found for both hypotheses.

In the buffering hypothesis, social support protects (or “buffers”) people from the bad effects of stressful life events (e.g. death of a spouse, job loss). Evidence for stress buffering is found when the correlation between stressful events and poor health is weaker for people with high social support than for people with low social support. The weak correlation between stress and health for people with high social support is often interpreted to mean that social support has protected people from stress. Stress buffering is more likely to be observed for perceived support than for social integration or received support. The theoretical concept or construct of resiliency is associated with coping theories.

In the direct effects (also called main effects) hypothesis, people with high social support are in better health than people with low social support, regardless of stress. In addition to showing buffering effects, perceived support also shows consistent direct effects for mental health outcomes. Both perceived support and social integration show main effects for physical health outcomes. However, received (enacted) support rarely shows main effects.

Theories to Explain the Links

Several theories have been proposed to explain social support’s link to health. Stress and coping social support theory dominates social support research and is designed to explain the buffering hypothesis described above. According to this theory, social support protects people from the bad health effects of stressful events (i.e. stress buffering) by influencing how people think about and cope with the events. An example in 2018 are the effects of school shootings on the well being and future of children and children’s health. According to stress and coping theory, events are stressful insofar as people have negative thoughts about the event (appraisal) and cope ineffectively. Coping consists of deliberate, conscious actions such as problem solving or relaxation. As applied to social support, stress and coping theory suggests that social support promotes adaptive appraisal and coping. Evidence for stress and coping social support theory is found in studies that observe stress buffering effects for perceived social support. One problem with this theory is that, as described previously, stress buffering is not seen for social integration, and that received support is typically not linked to better health outcomes.

Relational regulation theory (RRT) is another theory, which is designed to explain main effects (the direct effects hypothesis) between perceived support and mental health. As mentioned previously, perceived support has been found to have both buffering and direct effects on mental health. RRT was proposed in order to explain perceived support’s main effects on mental health which cannot be explained by the stress and coping theory. RRT hypothesizes that the link between perceived support and mental health comes from people regulating their emotions through ordinary conversations and shared activities rather than through conversations on how to cope with stress. This regulation is relational in that the support providers, conversation topics and activities that help regulate emotion are primarily a matter of personal taste. This is supported by previous work showing that the largest part of perceived support is relational in nature.

Life-span theory is another theory to explain the links of social support and health, which emphasizes the differences between perceived and received support. According to this theory, social support develops throughout the life span, but especially in childhood attachment with parents. Social support develops along with adaptive personality traits such as low hostility, low neuroticism, high optimism, as well as social and coping skills. Together, support and other aspects of personality (“psychological theories”) influence health largely by promoting health practices (e.g. exercise and weight management) and by preventing health-related stressors (e.g. job loss, divorce). Evidence for life-span theory includes that a portion of perceived support is trait-like, and that perceived support is linked to adaptive personality characteristics and attachment experiences. Lifespan theories are popular from their origins in Schools of Human Ecology at the universities, aligned with family theories, and researched through federal centres over decades (e.g. University of Kansas, Beach Centre for Families; Cornell University, School of Human Ecology).

Of the Big Five Personality Traits, agreeableness is associated with people receiving the most social support and having the least-strained relationships at work and home. Receiving support from a supervisor in the workplace is associated with alleviating tensions both at work and at home, as are inter-dependency and idiocentrism of an employee.

Biological Pathways

Many studies have tried to identify biopsychosocial pathways for the link between social support and health. Social support has been found to positively impact the immune, neuroendocrine, and cardiovascular systems. Although these systems are listed separately here, evidence has shown that these systems can interact and affect each other.

  • Immune system: Social support is generally associated with better immune function. For example, being more socially integrated is correlated with lower levels of inflammation (as measured by C-reactive protein, a marker of inflammation), and people with more social support have a lower susceptibility to the common cold.
  • Neuroendocrine system: Social support has been linked to lower cortisol (“stress hormone”) levels in response to stress. Neuroimaging work has found that social support decreases activation of regions in the brain associated with social distress, and that this diminished activity was also related to lowered cortisol levels.
  • Cardiovascular system: Social support has been found to lower cardiovascular reactivity to stressors. It has been found to lower blood pressure and heart rates, which are known to benefit the cardiovascular system.

Though many benefits have been found, not all research indicates positive effects of social support on these systems. For example, sometimes the presence of a support figure can lead to increased neuroendocrine and physiological activity.

Support Groups

Refer to Support Group.

Social support groups can be a source of informational support, by providing valuable educational information, and emotional support, including encouragement from people experiencing similar circumstances. Studies have generally found beneficial effects for social support group interventions for various conditions, including Internet support groups. These groups may be termed “self help” groups in nation-states, may be offered by non-profit organisations, and in 2018, may be paid for as part of governmental reimbursement schemes. According to Drebing, previous studies have shown that those going to support groups later show enhanced social support… in regard to groups such as Alcoholics Anonymous (AA) and Narcotics Anonymous (NA), were shown to have a positive correlation with participation in their subsequent groups and abstaining from their addiction. Because correlation does not equal causation, going to those meeting does not cause one to abstain from divulging back into old habits rather that this been shown to be helpful in establishing sobriety. While many support groups are held where the discussions can be face to face there has been evidence that shows online support offers the same amount of benefits. Coulson found that through discussion forums several benefits can be added such as being able to cope with things and having an overall sense of well being.

Providing Support

There are both costs and benefits to providing support to others. Providing long-term care or support for someone else is a chronic stressor that has been associated with anxiety, depression, alterations in the immune system, and increased mortality. Thus, family caregivers and “university personnel” alike have advocated for both respite or relief, and higher payments related to ongoing, long-term care giving. However, providing support has also been associated with health benefits. In fact, providing instrumental support to friends, relatives, and neighbours, or emotional support to spouses has been linked to a significant decrease in the risk for mortality. Researchers found that within couples where one has been diagnosed with breast cancer, not only does the spouse with the illness benefit from the provision and receipt of support but so does the spouse with no illness. It was found that the relationship well being was the area that benefited for the spouses of those with breast cancer. Also, a recent neuroimaging study found that giving support to a significant other during a distressful experience increased activation in reward areas of the brain.

Social Defence System

In 1959 Isabel Menzies Lyth identified that threat to a person’s identity in a group where they share similar characteristics develops a defence system inside the group which stems from emotions experienced by members of the group, which are difficult to articulate, cope with and finds solutions to. Together with an external pressure on efficiency, a collusive and injunctive system develops that is resistant to change, supports their activities and prohibit others from performing their major tasks.

Gender and Culture

Gender Differences

Gender differences have been found in social support research. Women provide more social support to others and are more engaged in their social networks. Evidence has also supported the notion that women may be better providers of social support. In addition to being more involved in the giving of support, women are also more likely to seek out social support to deal with stress, especially from their spouses. However, one study indicates that there are no differences in the extent to which men and women seek appraisal, informational, and instrumental types of support. Rather, the big difference lies in seeking emotional support. Additionally, social support may be more beneficial to women. Shelley Taylor and her colleagues have suggested that these gender differences in social support may stem from the biological difference between men and women in how they respond to stress (i.e. flight or fight versus tend and befriend). Married men are less likely to be depressed compared to non-married men after the presence of a particular stressor because men are able to delegate their emotional burdens to their partner, and women have been shown to be influenced and act more in reaction to social context compared to men. It has been found that men’s behaviours are overall more asocial, with less regard to the impact their coping may have upon others, and women more prosocial with importance stressed on how their coping affects people around them. This may explain why women are more likely to experience negative psychological problems such as depression and anxiety based on how women receive and process stressors. In general, women are likely to find situations more stressful than males are. It is important to note that when the perceived stress level is the same, men and women have much fewer differences in how they seek and use social support.

Cultural Differences

Although social support is thought to be a universal resource, cultural differences exist in social support. In many Asian cultures, the person is seen as more of a collective unit of society, whereas Western cultures are more individualistic and conceptualise social support as a transaction in which one person seeks help from another. In more interdependent Eastern cultures, people are less inclined to enlist the help of others. For example, European Americans have been found to call upon their social relationships for social support more often than Asian Americans or Asians during stressful occasions, and Asian Americans expect social support to be less helpful than European Americans. These differences in social support may be rooted in different cultural ideas about social groups. It is important to note that these differences are stronger in emotional support than instrumental support. Additionally, ethnic differences in social support from family and friends have been found.

Cultural differences in coping strategies other than social support also exist. One study shows that Koreans are more likely to report substance abuse than European Americans are. Further, European Americans are more likely to exercise in order to cope than Koreans. Some cultural explanations are that Asians are less likely to seek it from fear of disrupting the harmony of their relationships and that they are more inclined to settle their problems independently and avoid criticism. However, these differences are not found among Asian Americans relative to their Europeans American counterparts.

Different cultures have different ways of socials support. In African American households support is limited. Many black mothers raise their children without a male figure. Women struggle with job opportunities due to job biases and racial discrimination. Many Black women face this harsh reality causing them to go through poverty. When there is poverty within home, the main focus is to make sure the bills are paid. Sometimes causing children to play adult roles at a very young age. Women trying to balance the mom and dad role, takes away from the moral support certain kids need.

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What is Communal Coping?

Introduction

Communal coping is the collective effort of members of a connected network (familial or social) to manage a distressing event.

This definition and the scope of the concept positions communal coping as an offshoot of social support. The communal coping conceptual framework emerged for two reasons:

  • First, to expand the research that supports the claim that the coping process sometimes requires individual and collective effort.
  • Second, the need for a specific framework for investigating the cooperative characteristic of coping.

To support the need for a framework which explores the social aspect of coping as a combined effort, the authors argued that the communal coping conceptual framework emphasizes the connectedness and reliance on personal network for coping. Developments to the communal coping framework include the explanation of the complex nature of the communal coping process and specific personal outcomes following a communal coping process.

Background

Lyons et al. (1998) introduced the communal coping framework. The first model Lyons et al. (1998) proposed mainly distinguished between communal coping and existing perception of coping as an individualistic or prosocial process. Also, the model provided a lens for examining other aspects of coping such as the benefits, cost and influential factors. Afifi, Hutchinson, and Krouse (2006) noted some of the achievements of the model is that it accounts for the relational process within coping and shifts the focus of researchers from treating the phenomenon as mainly a psychological process but also a relational or communication.

However, despite the contributions of the model to the coping research, some questions still need an answer and a couple of research challenges remained unaddressed. For instance, Afifi et al. (2006) noted some researchers confused the process of communal coping for collective coping, types, provision and seeking of social support. The scholars attributed the lack of conceptualization of communal coping as one of the factors responsible for the confusion. To address this gap in research and advance the existing model by Lyon’s and colleagues, Afifi et al. proposed a theoretical framework. The scholars anticipated the model will serve as a template for measuring communal coping.

The goals for designing the new model were specifically to understand the communal coping process within naturally occurring groups (e.g. postdivorce families). Through the new model, Afifi et al. (2006) attempted to:

  1. Provide a description of the complexities that characterise relying on other people to cope with a stressful event;
  2. Expand the discourse on the dynamic and interactive nature of the coping process;
  3. Explore the various factors that contribute to stressors within groups;
  4. Identify how characteristics of the group such as its structure, the beliefs, norms, and perspectives of its members are likely to influence the coping process; and
  5. Examine how context, source, and nature of the stressor impact the coping process.

The refinement of the model addressed the problems Lyon and colleagues’ model could not account for. Nonetheless, one question remained unanswered ‘how does communal coping influence coping outcome?’. Thereby still leaving a gap in research. Hegelson, Jakubiak, Vleet, and Zajdel (2018) attempted to fill this gap by proposing a model that acknowledges the adjustment process and outcome of communal coping.

Similar to prior models, Hegelson et al’s (2018) framework identified supportive communication as a significant aspect of communal coping that is linked to individual adjustment to a stressor (e.g. illness). A core tenet within the model is that communication enhances coping outcomes. In this vein, Hegelson et al’s model purports the outcomes of communal coping for stressed individuals include:

  1. A high sense of control over the stressor;
  2. Perception of the stressor as less stressful;
  3. Enhanced feeling of self- regulatory capacity; and
  4. Experiencing quality relationships.

Components of Communal Coping

The existing research on coping (Lazarus & Folkman, 1984) served as a backdrop for the development of the communal coping framework. Zimmer-Gembeck and Skinner (2009, p. 333) defined coping as “how people of all ages mobilize, guide, manage, coordinate, energize, modulate, and direct their behaviour, emotion, and orientation (or how they fail to do so) during stressful encounters”. From this definition, one can infer coping researchers consider the management of a stressor as an individual effort. In addition, despite the significant contribution of coping studies to empirical knowledge in research areas such as coping resources (Lazarus & Folkman, 1980) and maintaining these resources (Hobbfall, 1989) it is still important to understand how collective coping efforts could make a difference in coping outcome of collective stressors such as the death of a breadwinner, natural disasters, environmental hazards, and epidemics. During these kinds of events, the desire to cope may not necessarily be for self-interest but the preservation of existing relationships and promoting the wellbeing of others that are affected. In these cases, collectively coping as part of a community or family supersedes individual effort to manage the distress. In this vein, Lyons et al. (1998) suggested the components of communal coping are salient and activated in such situations where at least one person treats the distressing event as ‘our problem’. Therefore, the components of the communal coping process require a communal coping orientation, communication about the stressor and cooperative action to address the stressor.

The components of communal coping may be defined as active steps towards achieving a positive coping outcome as part of a social unit. Lyons et al. (1998) proposed these active steps begin with one person adopting a communal orientation about how to manage the distressing event. The outcome of this action is the individuals involve share a mutual understanding of how to manage and overcome the stressor as a social unit versus ‘your problem’ where a specific individual is responsible for managing and overcoming the stressor. The actualisation of this first step largely depends on and is completed through communication. In other words, the individuals involved need to communicate about the stressor.

Communication allows for a conversation about the situation, circumstances, and likely solutions. The conversations at this point may be controlled by the individual experiencing the stressor to inform members of their network who are willing to share responsibility for the stressor on how the issue should be addressed. Or, the conversation may be controlled by members of the personal network of the individual experiencing the stressor to negotiate their involvement in how to manage the stress. Irrespective of the direction the communication takes, the primary goal is to share a common sense of responsibility for the stressor as “our problem” among the people involved.

The outcome of the first two steps le toad the emergence of a sense of cooperative action. At this point, everyone works cooperatively to create strategies for alleviating the problem or stressor. Given that there is a likelihood for the processes of the three components of communal coping to unfold differently across situations and for affected individuals, it is not unusual to find differences in communal coping styles. Some of the factors responsible for these differences include the sense of obligation experienced by the connected individuals (Stack 1974) or compassion for others (Nussbam, 1990); the type and purpose of the relationship as well as the characteristics of the individual in the leadership role and personalities of members within the communal coping network (Lyon et al. 1998). However, despite these differences in coping styles, communal coping is beneficial for the management of and recovery from a distressing event.

Influences on Communal Coping

Lyon et al. (1998) suggested four factors that influence how people use communal coping – situation, cultural context, characteristics of the personal relationship and sex. For instance, in a study on the role of marriage on health behaviours, Lewis, McBride, Pollak et al. (2006) discovered the transformation of motivation influenced how one chooses to help the other cope through a stressor. The scholars argued that in the case of romantic relationships, one partner’s mere realization that a stressor (e.g. health treat) poses a danger to relationship quality could motivate the need for communal coping.

In addition, the perceived salience of communal coping within certain situations is defined by the severity of the stressor. Therefore, the ways individuals define the severity of a problem are likely dependent on:

  • The priority or relevance attached to the problem;
  • If they are directly or indirectly affected; and
  • The decision whether to employ an individual or collective coping strategy.

In this vein, following their studies on communal coping within post-divorce families, Afifi, Hutchinson, and Krouse (2006, p.399) argued the “specific demands or requirement of a stressor” influence the communal coping process.

The cultural context in which the distressing event occur also influence the salience of communal coping in alleviating the stressor. The concepts of collectivism and individualism are often used in cultural comparative studies about a phenomenon. Cultures that promote group interest (collectivist cultures) over personal goals (individualist culture) are more likely to invest in communal coping (see Bryer, 1986). Given that culture is a way of life, it reflects in the performance of our relationships such as how we define close relationships and depend on these relationships (Lyons et al., 1998). Therefore, one can conclude that relationships in which strong relational ties exist will perhaps guarantee better performance of communal coping than relationships without strong relational ties.

Moreover, the language of the affected individual also influences the coping process. Researchers (e.g. Rohrbaugh, Shoham, Skoyen, Jensen, and Mehl, 2012) labeled communal coping language as ‘we – talk’. In their studies of addiction and cessation (cigarette and alcohol) due to health threats, Rohrbaugh and colleagues discovered the pronoun used by couples in their study influenced the communal coping outcomes. In the cases where couples defined the addiction as “our problem” versus “your problem” or “my problem”, there were implicit adaptive problem-solving outcomes.

Lastly, gender roles influence the performance of communal coping. Wells, Hobfoll and Lavin (1997) suggested the multiple roles some women take on tend to result in stressors. However, Women tend to be the fervent giver of social support making members of this gender community an active performer in the communal coping process (Vaux 1985, Bem 1993). Lyon et al. (1998) noted women’s tendency to give social support to others supersedes receiving support as maintaining relationship quality is important for this group. The downside to this sense of responsibility is women manage and overcome their stressor alone which take an emotional and psychological toll.

Benefits of Communal Coping

Adapting the communal coping strategy after a distressing event is beneficial for the coping process itself, the self and relationships (Afifi, Hegelson & Krouse, 2006). As a beneficial strategy for the coping process communal coping holds the potential to allow connected individuals to increase their resources and ability to deal with the situation. For example, a single stressful event may require reliance on other people or the exploration of others’ financial resources to cope with the situation.

Another significant benefit of communal coping as a coping strategy is the facilitation of emotional social support which in turn facilitates psychological wellbeing. Individuals who can share their emotional distress with others are less likely to experience depression and burnout (Williamson & Shultz, 1990)or commit suicide (LaSalle, 1995).

Under certain circumstances, the constant encouragement of communal coping among connected individuals promotes a likelihood of consistent availability of social support. In these cases, communal coping may serve as a form of long-term investment. The last two statements are not intended to categorise communal coping and social support as the same phenomenon but rather to argue that the former creates a conducive social and relational climate for the later. According to Lyons et al. (1998), some of the long-term investments of communal coping may result in rewards such as food and money.

Moreover, in the event of a common disaster such as earthquakes and wars, communal coping allows the people involved to experience a sense of ‘solidarity’ or a feeling of ‘I am not the only victim’. This realisation promotes mutual disclosure among all the affected individuals, a behaviour found to buffer stress as well as ameliorate negative feelings and concerns (Pennebaker & Haber, 1993). In their study on how the process of communal coping unfolds after social support resources have diminished, Richardson and Maninger (2016) discovered that a sense of mutuality and shared problem increased.

Taken together, there is enough evidence that communal coping has a significant impact on relationships. These impacts are evident in the development and maintenance of relationships; the desire or obligation to cater to the wellbeing of others and the collective good (Lyon et al., 1998). Perhaps, in well-established relationships, communal coping is likely to strengthen relationship characteristics such as trust. For instance, the confidence that people within a connected network will exchange support during or after a distressing situation promotes a sense of dependence which may improve the quality of a relationship.

Lyons and colleagues argued the actualization of relationship development and maintenance regarding relational trust or improving relationship quality emerge from a sense of compassion (empathy-driven) or obligation (responsibility – driven) towards the wellbeing of others in the relationship. Although empathy-driven and obligation – driven motives are distinct based on the type of relational tie, in most cases the end goal is for the collective good.

The benefits of communal coping described to this point focus on the intention to meet the emotional need of others during a stressful life event. However, the self can also benefit from participating in the process. There is a likelihood for the person offering empathy-driven or obligation – driven support to experience a sense of fulfilment. Lyons et al. (1998) used social integration and excitement to explain self-benefits of communal coping. In their explanation of social integration as a benefit of communal coping, Lyons et al. noted people who consider themselves resourceful in the coping process of others consider themselves competent, valued, loved and indispensable. In the same vein, communal coping fosters a sense of togetherness and cooperation. Excitement usually results from a sense of togetherness and cooperation that yield positive results.

Given that people and resources such as money, time and goods are exchanged in the process of communal coping during certain stressful events, there is a likelihood for some of the individuals involved to experience discomfort. Lyons et al. (1998) alluded to this discomfort as costs of communal coping.

Costs of Communal Coping

A significant characteristic of communal coping is ‘dependency’. Cultural (collectivism versus individualism) and social factors play into how we expect others to depend on us and how much we are willing to depend on others. Communal coping will perhaps be perceived as a cost in situations where there is a lack of mutual understanding and expectation within a social unit consisting of members experiencing a common or personal stressful event. In such instances, Lyon et al. noted individuals in the social unit will need to deal with issues such as equity and individual-adaptation.

The equity problem arises from a lack of agreement or existing social norms on the expectation of individual efforts channelled towards communal coping. In a comparison of gender roles after a distressing event, women specifically wives and mothers were expected to hold higher responsibility for helping others manage and recover from a stressor. More so, given that communal coping requires significant reliance on other people, individuals who are used to this style of coping during or after a stressful event may experience trouble adapting to a situation or circumstance in the absence of someone to rely on. There is evidence for this in studies about how people embedded in a strong community experience difficulty after a change of location for the pursuit of life goals.

One drastic consequence of communal coping is the possibility of stress contagion to occur. In this case, rather than working towards alleviating the stressor, connected individuals wallow in negative emotions and feelings. This behaviour escalates old and fosters new stressors for all the people involved. These factor provide evidence that the communal coping process follows a complicated pattern likely to yield contradictory results. Even more, some complex factors influence how people use communal coping. The complex nature of these factors is evident in how they are not universal or consistent.

Concept Application

The communal coping framework is relatively new and there has not been much variation in the context to which the concept has been applied. Mickelson, Lyons, Sullivan and Coyne (2001) argue for the need to apply the communal coping conceptual framework to less collective stressors such as recovery from natural disaster (e.g. Richardson & Maninger, 2018) to more individualistic stressors such as job loss and illness (e.g. Vleet, Hegelson, Seltman, Korytwoski, Hausmann, 2018). Scholars who have attempted to apply the communal coping framework to context outside of illness and natural disaster have looked at the concept in relation to relational transgression (Pederson & Faw, 2019); the experience of athletes and members of their family (Nelly, McHugh, Dun & Holt, 2017) and ; the experience of refugees ( Afifi, Afifi, Merill & Nimah, 2016).

Concept Critique

The communal coping framework is very dynamic in the sense that it can be applied to distinct research contexts yet facilitate empirical and general knowledge that aligns with the tenets of its models. This strength also lies in the weakness of the framework. Some scholars within the distinct field to which the concept has been applied propose models for communal coping with little to significant variations. For instance, Lyons and colleagues (1998) from the field of psychology proposed the first model. Their model served as a backdrop for the emergence of other models from experts in communication (Afifi, Hegelson & Krouse, 2006); sociology and anthropology (Hegelson, Jakubiak, Vleet, & Zajdel, 2018). Keefe, LeFevbre, Egert, et al. (2000) also advocated for a communal coping model of pain catastrophising. With the growth in the application of the conceptual framework, it might be beneficial to consider developing a model for studying the phenomenon that can be used across all fields or areas of research. A probable benefit of this suggestion is the promotion of jointly agreed conceptualisation of the communal coping phenomenon.

References

  • Lyons, Renee F.; Mickelson, Kristin D.; Sullivan, Michael J.L.; Coyne, James C. (October 1998). “Coping as a Communal Process”. Journal of Social and Personal Relationships. 15(5), pp.579-605. doi:10.1177/0265407598155001. hdl:2027.42/68813. ISSN 0265-4075. S2CID 145788518.
  • Fiske, Veronica; Coyne, James C.; Smith, David A. (1991). “Couples coping with myocardial infarction: An empirical reconsideration of the role of overprotectiveness”. Journal of Family Psychology. 5(1), pp.4-20. doi:10.1037/0893-3200.5.1.4. ISSN 0893-3200.
  • Wellman, Robert J. (1988). “Editor’s esoterica”. doi:10.1037/e410022005-004.
  • “The relationship of self-concept and social support to emotional distress among women during the wall”. Journal of Social and Clinical Psychology.

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What is Coping?

Introduction

Coping refers to conscious strategies used to reduce unpleasant emotions. Coping strategies can be cognitions or behaviours and can be individual or social.

Theories of Coping

Hundreds of coping strategies have been proposed in an attempt to understand how people cope. Classification of these strategies into a broader architecture has not been agreed upon. Researchers try to group coping responses rationally, empirically by factor analysis, or through a blend of both techniques. In the early days, Folkman and Lazarus split the coping strategies into four groups, namely:

  • Problem-focused;
  • Emotion-focused;
  • Support-seeking; and
  • Meaning-making coping.

Weiten has identified four types of coping strategies:

  • Appraisal-focused (adaptive cognitive);
  • Problem-focused (adaptive behavioural);
  • Emotion-focused; and
  • Occupation-focused coping.

Billings and Moos added avoidance coping as one of the emotion-focused coping. Some scholars have questioned the psychometric validity of forced categorisation as those strategies are not independent to each other. Besides, in reality, people can adopt multiple coping strategies simultaneously.

Typically, people use a mixture of several types of coping strategies, which may change over time. All these strategies can prove useful, but some claim that those using problem-focused coping strategies will adjust better to life. Problem-focused coping mechanisms may allow an individual greater perceived control over their problem, whereas emotion-focused coping may sometimes lead to a reduction in perceived control (maladaptive coping).

Lazarus “notes the connection between his idea of ‘defensive reappraisals’ or cognitive coping and Freud’s concept of ‘ego-defenses'”, coping strategies thus overlapping with a person’s defence mechanisms.

Appraisal-Focused Coping Strategies

Appraisal-focused (adaptive cognitive) strategies occur when the person modifies the way they think, for example: employing denial, or distancing oneself from the problem. Individuals who use appraisal coping strategies purposely alter their perspective on their situation in order to have a more positive outlook on their situation. An example of appraisal coping strategies could be an individual purchasing tickets to a football game, knowing their medical condition would likely cause them to not be able to attend. People may alter the way they think about a problem by altering their goals and values, such as by seeing the humour in a situation:

“some have suggested that humor may play a greater role as a stress moderator among women than men”.

Adaptive Behavioural Coping Strategies

The psychological coping mechanisms are commonly termed coping strategies or coping skills. The term coping generally refers to adaptive (constructive) coping strategies, that is, strategies which reduce stress. In contrast, other coping strategies may be coined as maladaptive, if they increase stress. Maladaptive coping is therefore also described, based on its outcome, as non-coping. Furthermore, the term coping generally refers to reactive coping, i.e. the coping response which follows the stressor. This differs from proactive coping, in which a coping response aims to neutralise a future stressor. Subconscious or unconscious strategies (e.g. defence mechanisms) are generally excluded from the area of coping.

The effectiveness of the coping effort depends on the type of stress, the individual, and the circumstances. Coping responses are partly controlled by personality (habitual traits), but also partly by the social environment, particularly the nature of the stressful environment. People using problem-focused strategies try to deal with the cause of their problem. They do this by finding out information on the problem and learning new skills to manage the problem. Problem-focused coping is aimed at changing or eliminating the source of the stress. The three problem-focused coping strategies identified by Folkman and Lazarus are: taking control, information seeking, and evaluating the pros and cons. However, problem-focused coping may not be necessarily adaptive, but backfire, especially in the uncontrollable case that one cannot make the problem go away.

Emotion-Focused Coping Strategies

Emotion-focused strategies involve:

  • Releasing pent-up emotions.
  • Distracting oneself.
  • Managing hostile feelings.
  • Meditating.
  • Mindfulness practices.
  • Using systematic relaxation procedures.

Emotion-focused coping “is oriented toward managing the emotions that accompany the perception of stress”. The five emotion-focused coping strategies identified by Folkman and Lazarus are:

  • Disclaiming.
  • Escape-avoidance.
  • Accepting responsibility or blame.
  • Exercising self-control.
  • Positive reappraisal.

Emotion-focused coping is a mechanism to alleviate distress by minimising, reducing, or preventing, the emotional components of a stressor. This mechanism can be applied through a variety of ways, such as:

  • Seeking social support.
  • Reappraising the stressor in a positive light.
  • Accepting responsibility.
  • Using avoidance.
  • Exercising self-control.
  • Distancing.

The focus of this coping mechanism is to change the meaning of the stressor or transfer attention away from it. For example, reappraising tries to find a more positive meaning of the cause of the stress in order to reduce the emotional component of the stressor. Avoidance of the emotional distress will distract from the negative feelings associated with the stressor. Emotion-focused coping is well suited for stressors that seem uncontrollable (ex. a terminal illness diagnosis, or the loss of a loved one). Some mechanisms of emotion focused coping, such as distancing or avoidance, can have alleviating outcomes for a short period of time, however they can be detrimental when used over an extended period. Positive emotion-focused mechanisms, such as seeking social support, and positive re-appraisal, are associated with beneficial outcomes. Emotional approach coping is one form of emotion-focused coping in which emotional expression and processing is used to adaptively manage a response to a stressor. Other examples include relaxation training through deep breathing, meditation, yoga, music and art therapy, and aromatherapy, as well as grounding, which uses physical sensations or mental distractions to refocus from the stressor to present.

Health Theory of Coping

The health theory of coping overcame the limitations of previous theories of coping, describing coping strategies within categories that are conceptually clear, mutually exclusive, comprehensive, functionally homogenous, functionally distinct, generative and flexible, explains the continuum of coping strategies. The usefulness of all coping strategies to reduce acute distress is acknowledged, however, strategies are categorised as healthy or unhealthy depending on their likelihood of additional adverse consequences. Healthy categories are self-soothing, relaxation/distraction, social support and professional support. Unhealthy coping categories are negative self-talk, harmful activities (e.g. emotional eating, verbal or physical aggression, drugs such as alcohol, self-harm), social withdrawal, and suicidality. Unhealthy coping strategies are used when healthy coping strategies are overwhelmed, not in the absence of healthy coping strategies.

Research has shown that everyone has personal healthy coping strategies (self-soothing, relaxation/distraction), however, access to social and professional support varies. Increasing distress and inadequate support results in the additional use of unhealthy coping strategies. Overwhelming distress exceeds the capacity of healthy coping strategies and results in the use of unhealthy coping strategies. Overwhelming distress is caused by problems in one or more biopsychosocial domains of health and wellbeing. The continuum of coping strategies (healthy to unhealthy, independent to social, and low harm to high harm) have been explored in general populations, university students, and paramedics.

Reactive and Proactive Coping

Most coping is reactive in that the coping response follows stressors. Anticipating and reacting to a future stressor is known as proactive coping or future-oriented coping. Anticipation is when one reduces the stress of some difficult challenge by anticipating what it will be like and preparing for how one is going to cope with it.

Social Coping

Social coping recognises that individuals are bedded within a social environment, which can be stressful, but also is the source of coping resources, such as seeking social support from others.

Humour

Humour used as a positive coping method may have useful benefits to emotional and mental health well-being. However, maladaptive humour styles such as self-defeating humour can also have negative effects on psychological adjustment and might exacerbate negative effects of other stressors. By having a humorous outlook on life, stressful experiences can be and are often minimised. This coping method corresponds with positive emotional states and is known to be an indicator of mental health. Physiological processes are also influenced within the exercise of humour. For example, laughing may reduce muscle tension, increase the flow of oxygen to the blood, exercise the cardiovascular region, and produce endorphins in the body. Using humour in coping while processing through feelings can vary depending on life circumstance and individual humour styles. In regards to grief and loss in life occurrences, it has been found that genuine laughs/smiles when speaking about the loss predicted later adjustment and evoked more positive responses from other people. A person might also find comedic relief with others around irrational possible outcomes for the deceased funeral service. It is also possible that humour would be used by people to feel a sense of control over a more powerless situation and used as way to temporarily escape a feeling of helplessness. Exercised humour can be a sign of positive adjustment as well as drawing support and interaction from others around the loss.

Negative Techniques (Maladaptive Coping or Non-Coping)

Whereas adaptive coping strategies improve functioning, a maladaptive coping technique (also termed non-coping) will just reduce symptoms while maintaining or strengthening the stressor. Maladaptive techniques are only effective as a short-term rather than long-term coping process.

Examples of maladaptive behaviour strategies include anxious avoidance, dissociation, escape (including self-medication), use of maladaptive humour styles such as self-defeating humour, procrastination, rationalisation safety behaviours, and sensitization. These coping strategies interfere with the person’s ability to unlearn, or break apart, the paired association between the situation and the associated anxiety symptoms. These are maladaptive strategies as they serve to maintain the disorder.

  • Anxious avoidance is when a person avoids anxiety provoking situations by all means. This is the most common method.
  • Dissociation is the ability of the mind to separate and compartmentalise thoughts, memories, and emotions. This is often associated with post traumatic stress syndrome.
  • Escape is closely related to avoidance. This technique is often demonstrated by people who experience panic attacks or have phobias. These people want to flee the situation at the first sign of anxiety.
  • The use of self-defeating humour means that a person disparages themselves in order to entertain others. This type of humour has been shown to lead to negative psychological adjustment and exacerbate the effect of existing stressors.
  • Procrastination is when a person willingly delays a task in order to receive a temporary relief from stress. While this may work for short-term relief, when used as a coping mechanism, procrastination causes more issues in the long run.
  • Rationalisation is the practice of attempting to use reasoning to minimise the severity of an incident, or avoid approaching it in ways that could cause psychological trauma or stress. It most commonly manifests in the form of making excuses for the behaviour of the person engaging in the rationalisation, or others involved in the situation the person is attempting to rationalise.
  • Sensitisation is when a person seeks to learn about, rehearse, and/or anticipate fearful events in a protective effort to prevent these events from occurring in the first place.
  • Safety behaviours are demonstrated when individuals with anxiety disorders come to rely on something, or someone, as a means of coping with their excessive anxiety.

Further Examples

Further examples of coping strategies include emotional or instrumental support, self-distraction, denial, substance use, self-blame, behavioural disengagement and the use of drugs or alcohol.

Many people think that meditation “not only calms our emotions, but…makes us feel more ‘together'”, as too can “the kind of prayer in which you’re trying to achieve an inner quietness and peace”.

Low-effort syndrome or low-effort coping refers to the coping responses of a person refusing to work hard. For example, a student at school may learn to put in only minimal effort as they believe if they put in effort it could unveil their flaws.

Historical Psychoanalytic Theories

Otto Fenichel

Otto Fenichel summarised early psychoanalytic studies of coping mechanisms in children as:

“a gradual substitution of actions for mere discharge reactions…[&] the development of the function of judgement” – noting however that “behind all active types of mastery of external and internal tasks, a readiness remains to fall back on passive-receptive types of mastery.”

In adult cases of “acute and more or less ‘traumatic’ upsetting events in the life of normal persons”, Fenichel stressed that in coping, “in carrying out a ‘work of learning’ or ‘work of adjustment’, [s]he must acknowledge the new and less comfortable reality and fight tendencies towards regression, towards the misinterpretation of reality”, though such rational strategies “may be mixed with relative allowances for rest and for small regressions and compensatory wish fulfillment, which are recuperative in effect”.

Karen Horney

In the 1940s, the German Freudian psychoanalyst Karen Horney “developed her mature theory in which individuals cope with the anxiety produced by feeling unsafe, unloved, and undervalued by disowning their spontaneous feelings and developing elaborate strategies of defence.” Horney defined four so-called coping strategies to define interpersonal relations, one describing psychologically healthy individuals, the others describing neurotic states.

The healthy strategy she termed “Moving with” is that with which psychologically healthy people develop relationships. It involves compromise. In order to move with, there must be communication, agreement, disagreement, compromise, and decisions. The three other strategies she described – “Moving toward”, “Moving against” and “Moving away” – represented neurotic, unhealthy strategies people utilise in order to protect themselves.

Horney investigated these patterns of neurotic needs (compulsive attachments). The neurotics might feel these attachments more strongly because of difficulties within their lives. If the neurotic does not experience these needs, they will experience anxiety. The ten needs are:

  • Affection and approval, the need to please others and be liked.
  • A partner who will take over one’s life, based on the idea that love will solve all of one’s problems.
  • Restriction of one’s life to narrow borders, to be undemanding, satisfied with little, inconspicuous; to simplify one’s life.
  • Power, for control over others, for a façade of omnipotence, caused by a desperate desire for strength and dominance.
  • Exploitation of others; to get the better of them.
  • Social recognition or prestige, caused by an abnormal concern for appearances and popularity.
  • Personal admiration.
  • Personal achievement.
  • Self-sufficiency and independence.
  • Perfection and unassailability, a desire to be perfect and a fear of being flawed.

In Compliance, also known as “Moving toward” or the “Self-effacing solution”, the individual moves towards those perceived as a threat to avoid retribution and getting hurt, “making any sacrifice, no matter how detrimental.” The argument is, “If I give in, I won’t get hurt.” This means that: if I give everyone I see as a potential threat whatever they want, I won’t be injured (physically or emotionally). This strategy includes neurotic needs one, two, and three.

In Withdrawal, also known as “Moving away” or the “Resigning solution”, individuals distance themselves from anyone perceived as a threat to avoid getting hurt – “the ‘mouse-hole’ attitude … the security of unobtrusiveness.” The argument is, “If I do not let anyone close to me, I won’t get hurt.” A neurotic, according to Horney desires to be distant because of being abused. If they can be the extreme introvert, no one will ever develop a relationship with them. If there is no one around, nobody can hurt them. These “moving away” people fight personality, so they often come across as cold or shallow. This is their strategy. They emotionally remove themselves from society. Included in this strategy are neurotic needs three, nine, and ten.

In Aggression, also known as the “Moving against” or the “Expansive solution”, the individual threatens those perceived as a threat to avoid getting hurt. Children might react to parental in-differences by displaying anger or hostility. This strategy includes neurotic needs four, five, six, seven, and eight.

Related to the work of Karen Horney, public administration scholars developed a classification of coping by frontline workers when working with clients (see also the work of Michael Lipsky on street-level bureaucracy). This coping classification is focused on the behaviour workers can display towards clients when confronted with stress. They show that during public service delivery there are three main families of coping:

  • Moving towards clients: Coping by helping clients in stressful situations. An example is a teacher working overtime to help students.
  • Moving away from clients: Coping by avoiding meaningful interactions with clients in stressful situations. An example is a public servant stating “the office is very busy today, please return tomorrow.”
  • Moving against clients: Coping by confronting clients. For instance, teachers can cope with stress when working with students by imposing very rigid rules, such as no cellphone use in class and sending everyone to the office when they use a cellphone. Furthermore, aggression towards clients is also included here.

In their systematic review of 35 years of the literature, the scholars found that the most often used family is moving towards clients (43% of all coping fragments). Moving away from clients was found in 38% of all coping fragments and Moving against clients in 19%.

Heinz Hartmann

In 1937, the psychoanalyst (as well as a physician, psychologist, and psychiatrist) Heinz Hartmann marked it as the evolution of ego psychology by publishing his paper, “Me” (which was later translated into English in 1958, titled, “The Ego and the Problem of Adaptation”). Hartmann focused on the adaptive progression of the ego “through the mastery of new demands and tasks”. In fact, according to his adaptive point of view, once infants were born they have the ability to be able to cope with the demands of their surroundings. In his wake, ego psychology further stressed “the development of the personality and of ‘ego-strengths’…adaptation to social realities”.

Object Relations

Emotional intelligence has stressed the importance of “the capacity to soothe oneself, to shake off rampant anxiety, gloom, or irritability….People who are poor in this ability are constantly battling feelings of distress, while those who excel in it can bounce back far more quickly from life’s setbacks and upsets”. From this perspective, “the art of soothing ourselves is a fundamental life skill; some psychoanalytic thinkers, such as John Bowlby and D. W. Winnicott see this as the most essential of all psychic tools.”

Object relations theory has examined the childhood development both of “[i]ndependent coping…capacity for self-soothing”, and of “[a]ided coping. Emotion-focused coping in infancy is often accomplished through the assistance of an adult.”

Gender Differences

Gender differences in coping strategies are the ways in which men and women differ in managing psychological stress. There is evidence that males often develop stress due to their careers, whereas females often encounter stress due to issues in interpersonal relationships. Early studies indicated that “there were gender differences in the sources of stressors, but gender differences in coping were relatively small after controlling for the source of stressors”; and more recent work has similarly revealed “small differences between women’s and men’s coping strategies when studying individuals in similar situations.”

In general, such differences as exist indicate that women tend to employ emotion-focused coping and the “tend-and-befriend” response to stress, whereas men tend to use problem-focused coping and the “fight-or-flight” response, perhaps because societal standards encourage men to be more individualistic, while women are often expected to be interpersonal. An alternative explanation for the aforementioned differences involves genetic factors. The degree to which genetic factors and social conditioning influence behaviour, is the subject of ongoing debate.

Physiological Basis

Hormones also play a part in stress management. Cortisol, a stress hormone, was found to be elevated in males during stressful situations. In females, however, cortisol levels were decreased in stressful situations, and instead, an increase in limbic activity was discovered. Many researchers believe that these results underlie the reasons why men administer a fight-or-flight reaction to stress; whereas, females have a tend-and-befriend reaction. The “fight-or-flight” response activates the sympathetic nervous system in the form of increased focus levels, adrenaline, and epinephrine. Conversely, the “tend-and-befriend” reaction refers to the tendency of women to protect their offspring and relatives. Although these two reactions support a genetic basis to differences in behaviour, one should not assume that in general females cannot implement “fight-or-flight” behaviour or that males cannot implement “tend-and-befriend” behaviour. Additionally, this study implied differing health impacts for each gender as a result of the contrasting stress-processes.

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What is Social Inhibition?

Introduction

Social inhibition is a conscious or subconscious avoidance of a situation or social interaction.

With a high level of social inhibition, situations are avoided because of the possibility of others disapproving of their feelings or expressions. Social inhibition is related to behaviour, appearance, social interactions, or a subject matter for discussion. Related processes that deal with social inhibition are social evaluation concerns, anxiety in social interaction, social avoidance, and withdrawal.

Also related are components such as cognitive brain patterns, anxious apprehension during social interactions, and internalising problems. It also describes those who suppress anger, restrict social behaviour, withdraw in the face of novelty, and have a long latency to interact with strangers. Individuals can also have a low level of social inhibition, but certain situations may generally cause people to be more or less inhibited. Social inhibition can sometimes be reduced by the short-term use of drugs including alcohol or benzodiazepines.

Major signs of social inhibition in children are cessation of play, long latencies to approaching the unfamiliar person, signs of fear and negative affect, and security seeking. Also in high level cases of social inhibition, other social disorders can emerge through development, such as social anxiety disorder and social phobia.

Background

Social inhibition can range from normal reactions to social situations to a pathological level, associated with psychological disorders like social anxiety or social phobia. Life events are important and are related to our well-being and inhibition levels. In a lab study conducted by Buck and colleagues, social inhibition in everyday life was reviewed. Researchers observed how individuals interacted and communicated about different stimuli. In this study, there were female participants called “senders” who viewed twelve emotionally loaded stimuli. There were also participants in the study called “received” who had to guess which stimuli was viewed by the senders. The senders were either alone, with a friend, or with a stranger while viewing the slides. The results of the study revealed that being with a stranger had inhibitory effects on communication, whereas being with a friend had facilitative effects with some stimuli and inhibitory effects with others. The results show how anyone can be inhibited in daily life, with strangers or even friends. Inhibition can also be determined by one’s sensitivity levels to different social cues throughout the day. Gable and colleagues conducted a study in which they examined different events participants would record at the end of their day. Participants were also measured on the behavioural activation system and the behavioural inhibition system. The results revealed that individuals with more sensitivity on the behavioural inhibition system reported having more negative effects from daily events.

Expression can also be inhibited or suppressed because of anxiety to social situations or simple display rules. Yarczower and Daruns’ study about social inhibition of expression defined inhibition of expression as a suppression of one’s facial behaviour in the presences of someone or a perceived anxious situation. They addressed the display rules we all learn as children; we are told what expressions are suitable for what situations. Then as age increases we are socialised into not expressing strong facial emotions. However, leaving the face with a reduced expression hinders communication. In turn this makes the face a less reliable social cue during social interactions. Friedmen and Miller-Herringer bring these nonverbal expressions to the next level by studying individuals that have a greater level of emotional suppression. They state that without proper emotional expression social interactions can be much more difficult because others may not understand another individual’s emotional state.

This being said, there are also four commonly seen irrational cognitive patterns involved in social inhibition. The first pattern centres on self-esteem and perfectionism. In these cases, an individual would inhibit themselves through self-criticism; they want to do everything the “right” way. The second pattern deals with unrealistic approval needs; here individuals want to gain the approval of others and will fear rejection if they express too much. In the third pattern, unrealistic labelling of aggressive and assertive behaviour depicts how many individuals that inhibit themselves may feel as though aggression or assertiveness is bad. They believe if they express these behaviours they will receive a negative label. The last pattern discusses criticism of others, this pattern is a spin-off from the first. They will be highly critical of others much like they are to themselves. Shyness is another factor that is a part of social inhibition. Shyness is associated with low emotional regulations and high negative emotions. In many cases shy individuals have a greater change of social inhibition.

Although social inhibition is a common part of life, individuals can also have high levels of inhibition. Social Inhibition on higher levels can sometimes be a precursor to disorders such as Social Anxiety Disorder. Essex and colleagues found that some early risk factors may play a role in having chronically high inhibition. In this study, mothers, teachers, and the child reported on the child’s behavioural inhibition. The factors that were found to be contributors to social inhibition were female gender, exposure to maternal stress during infancy and the preschool period, and early manifestation of behavioural inhibition. In severe cases, clinical treatment, such as therapy, may be necessary to help with social inhibition or the manifesting social disorder.

Over the Lifespan

Social inhibition can develop over a lifespan. Children can be withdrawn, adolescents can have anxiety to social situations, and adults may have a hard time adjusting to social situations which they have to initiate on their own. To be inhibited can change and be different for many. In many cases, inhibition can lead to other social disorders and phobias.

Infants and Children

In infants and children, social inhibition is characterised by a temperament style that will have children responding negatively and withdrawing from unfamiliar people, situations and objects. In addition to cessation of play, inhibited children may display long latencies to approaching an unfamiliar person, signs of fear and negative affect, and security seeking. Avoiding behaviour can be seen at a very young age. In one study, Fox and colleagues found that even at four months of age some infants had negative responses to unfamiliar visual and audio stimuli. The study was longitudinal; therefore, follow ups revealed that half the infants who had high negative responses continued to show behavioural inhibition through the age of two. Fox’s longitudinal study reported that the expression of behavioural inhibition showed a small degree of continuity. Over time, the toddlers who were quiet and restrained continued the trend into childhood by being cautious, quiet, and socially withdrawn. The uninhibited control group of the same ages continued to interact easily with unfamiliar people and situations. There has also been a link between inhibition at childhood age with social disorders in adolescents and adulthood. Schwartz and Kagan found that in a longitudinal study from ages two to thirteen, sixty-one percent of teens who had inhibitor traits as toddlers reported social anxiety symptoms as adolescents, compared to twenty-seven percent of adolescents who were uninhibited in earlier life. However, not every child that has some withdrawn or inhibited behaviour will be inhibited as an adolescent or manifest a social disorder.

The caregiver alone is not solely responsible for inhibition in children; however, in some cases it can be a factor. Caregivers can affect the inhibition levels of their child by exposing the child to maternal stress during infancy and the preschool period. In addition, in some situations the child may simply have early manifestation of behavioural inhibition. There seems to be no parenting style that researchers agree on to be the best to combat social inhibition. Park and Crinic say that a sensitive, accepting, overprotective parenting is best to reduce the negative behaviours because it will allow the child to be themselves without judgement. However, Kagan hypothesized that firm parenting styles are better suited for socially inhibited children. Researchers supporting sensitive parenting believe that too firm of a parenting style will send a message to children that says they need to change.

Adolescence

Social inhibition has been widely studied in children; however, research on how it develops through adolescence and adulthood is not as prevalent, although anxiety-related social problems are most commonly seen in adolescents. Many of the behavioural traits are the same in adolescence as they are in childhood: withdrawing from unfamiliar people, situations and objects. However, it has been tested that adolescents are more aware of their social situations and are more likely to be inhibited in public settings. Researchers found younger individuals to be more likely to differentiate between public and private settings when inquiring about potentially embarrassing issues. It is also thought that inhibition is in many ways addressed in childhood and adolescence simply because schools facilitate interactions with others. As an adult, the same facilitating circumstance may not occur unless the individual prompts them on their own. Gest states that adults do not have as many casual peer interactions and friendship opportunities that guide and support relationships unless they facilitate them on their own. Adolescent research has also shown that social inhibition is associated with a more negative emotional state in young men than women.

This is in contrast to a study that measured inhibition levels through self reports from the adolescent and their parents. West and Newman found that young American Indian women and their parents reported higher levels of inhibition than young American Indian men; in addition, the parental reports also predicted social anxiety in young American Indian women over young American Indian men. In this same study, relationship development with peers was investigated over time. West and Newman stated that low levels of behavioural inhibition had an association with early social and school situations and that were related to greater levels of socially mediated anxiety, especially negative evaluation of fear by peers. This study then speculates about the possibility that adolescents and children who have a generally positive social experience will be more aware of the status of these positive relationships, therefore more anxious about failure in their social domain. Other studies also discussed how in many cases, early behavioural inhibition is a risk factor for the development of chronic high school-age inhibition and possible social anxiety disorder. Although social inhibition can be a predictor of other social disorders there is not an extremely large portion of adolescents who have developed an anxiety disorder and also had a history of inhibition in childhood.

Besic and Kerr believes that appearance can be a factor for social inhibition. In their study they hypothesized that a way to handle difficult situations with behavioural inhibition was to present an off-putting appearance. They examined “radical” crowds, such as those labelled as goths and punks and if their appearances fulfilled a functions for their inhibition. They state that a radical style could be used to draw away the social boundaries and relieve them of pressures or expectations to interact in unfamiliar situations with unfamiliar peers. Another possibility is that an individual may be self-handicapping to ensure that they will not have to interact with unfamiliar peers. The results revealed that radicals were significantly more inhibited than other groups. However, there are other inhibited individuals in other social classifications. The highest inhibited radical was no more inhibited than the highest inhibited individual in other groups.

Adulthood

Adult cases of social inhibition are hard to come by simply because many see it as something that happens through development. Although research is lacking, developmental considerations suggest there may be a stronger association between behavioral inhibition and peer relations in adulthood. One researcher says this lack of information may be because adults are not put in as many socially interactive situations that would guide them through the situation. It would seem that adults have an increased responsibility to initiate or structure their own social peer relationships; this is where social inhibition could have a more problematic role in adulthood than in childhood. One study that did contribute to adult research used questionnaires to study both clinical and nonclinical adults. Like in adolescence, behavioral inhibition was also found to be associated with anxiety disorders in adulthood. In addition the study found that childhood inhibition was specifically a factor in a lifetime diagnosis of social phobia. Gest also measured adult peer relations, and to what degree they had a positive and active social life. For example, researchers wanted to know if they participated in any recreational activities with others, how often they met with others, and if they had any close confiding relationships. The participants were rated on a 5-point scale on each peer relationship they disclosed. The results revealed that social inhibition had nothing to do with popularity, however it was correlated with peer relations in both genders and emotional stress in only men.

A similar study found that some shy men had a low occupational status at age forty because they entered their career later in life. However, another researcher has commented on this giving this example, perhaps remaining at home longer allows young adults to accumulate educational and financial resources, before moving out and becoming more independent. Additionally it was found that young adults who were inhibited as children were less likely to move away from their families. There is also some discussion of the inhibition through generations and children mirroring their parents. Results indicated that children whose birth mothers met criteria for the diagnosis of social phobia showed elevated levels of observed behavioural inhibition. Social inhibition can decrease with age due to cognitive deficits that can occur in old age. Age-related deficits have an effect on older adults’ ability to differentiate between public and private settings when discussing potentially embarrassing issues, leading them to discuss personal issues in inappropriately public situations. This suggests that deficits in inhibitory ability that lead to inappropriateness are out of the individual’s control.

In Different Contexts

In Schools

Schools can be a place for children to facilitate different social interactions; however, it can also uncover social and school adjustment problems. Coplan claims that Western children with inhibition problems may be at a higher risk of developmental problems in school. Although social inhibition may be a predictor of social and school adjustment problems in children, Chen argues that the effect of social inhibition on school adjustment differs between Western cultures and Chinese culture. Chen found that in Chinese children, behavioural inhibition was associated with greater peer liking, social interaction, positive school attitudes, and school competence and fewer later learning problems, which is also different from western cultures. In other studies, researchers such as Oysterman found there to be difficulties in adjustment in children that were experiencing inhibition. In Western cultures, these difficulties are seen more because of the emphasis on social assertiveness and self-expression as traits that are valued in development. In other cultures children are sometimes expected to be inhibited. This does not contrast with other cultures in which children are socialised and assert themselves. Despite these differences there are also similarities between gender. Boys were more antagonistic in peer interaction and seemed to have more learning problems in school. Girls were more cooperative in peer interaction and had a more positive outlook on school. They formed more affiliations with peers, and performed more completely in school.

Other researchers like Geng have looked to understand social inhibition, effortful control, and attention in school. In Geng’s study, gender came in to play with high socially inhibited girls being extremely aware of their surroundings, possibly paying too much attention to potentially anxious situations. It is well known in a large number of research studies social inhibition had been linked to other anxiety disorders. However Degnan and colleagues believe that being able to regulate your effortful control may serve to reduce the anxiety the comes from inhibition. Nesdale and Dalton investigated inhibition of social group norms in school children between the ages of seven and nine. In schools there becomes an increase in social in-groups and out-groups as children increase in age. This study created different in-groups or exclusive groups and out-groups or inclusive groups. The results showed that students in the inclusive group liked all students more, while students in the exclusive group like their group over other groups. This study could help in the future to facilitate school peer groups more efficiently.

In the Workplace

Social inhibition can manifest in all social situations and relationships. One place that we can see the effects of social inhibition is in the workplace. Research has shown that social inhibition can actually affect the way that one completes a given amount of work. In one experiment, participants completed a task in a laboratory setting, varying whether or not another individual was present in the room with the participants while they attempted to complete the task. The results showed that when another individual was present in the room the person focused on completing the experimental task decreased their body movements, hand movements, and vocalisation, even though the other person did not speak to or even look at the participant. This suggests that just the mere presence of another person in a social situation can inhibit an individual. However, although the individual in charge of completing the experimental task was socially inhibited by the presence of another person in the laboratory, there were no significant links between their social inhibition when completing the task and improved performance on said task. These findings suggest that an individual may socially inhibit themselves in the work place if another person is also in the room, however, such inhibition does not suggest that the inhibited individual is actually performing the duties assigned to them with more accuracy or focus.

In Psychological Disorders

Depression

Links between social inhibition and depression can be found in individuals who experienced social inhibited behaviours during childhood. Researchers from the UK conducted a study in an attempt to explain possible links between social inhibition in infancy and later signs of depression. The researchers based their study on previous information from literature acknowledging that there are social and non-social forms of inhibition, and that social inhibition is significantly related to early social fears. The researchers hypothesized that social inhibition in childhood would be linked to higher levels of depression in later years. Participants completed a number of questionnaires about their experiences of social inhibition in childhood and their current levels of depression. Results showed a significant relationship between depression and recalled social fears, or, social inhibitions during childhood. Furthermore, the researchers related their findings to another study conducted by Muris et al., in 2001 which found that there is an association between social inhibition and depression in adolescents. The study compared adolescents who were not inhibited to those who are, and found that:

“adolescents experiencing high levels of behavioral inhibition were more depressed than their counterparts who experienced intermediate or low levels of behavioral inhibition”.

Another study set out to examine the link between social inhibition and depression, with the basis for their study being that social inhibition (which they explain as a part of type D personality, or distressed personality) is related to emotional distress. The researchers explain that a major factor related to social inhibition is the inhibited individual not expressing their emotions and feelings, a factor that the researchers cite in relation to the link between social inhibition and depression. Overall, the results of the study show that social inhibition (as a factor of type D personality) predicts depression, regardless of the baseline depression level of the individual. Significantly, this study was conducted with young, healthy adults, as opposed to working with those in self-help groups or with individuals who have a pre-existing medical or psychological condition.

Fear

Social inhibition can be affected by fear responses that one has in the early “toddler years” of their life. In 2011, researchers Elizabeth J. Kiel and Kristin A. Buss examined “how attention toward an angry-looking gorilla mask in a room with alternative opportunities for play in 24-month-old toddlers predicted social inhibition when children entered kindergarten”. In the study, the researchers specifically looked at the toddlers’ attention to threat and their fear of novelty in other situations. The researchers paid special attention to these two factors due to previous research suggesting that “sustained attention to putatively threatening novelty relates to anxious behavior in the first 2 years of life”. Also, it has been found in earlier research conducted by Buss and colleagues that no matter the differences, individual responses to novelty during early childhood can be related to later social inhibition. These results already link fear responses, particularly in children, to social inhibition, mainly such inhibition that manifests later on in the individual’s life. Overall, the researchers based their experiment on the notion that the more time a toddler spends being attentive towards a novel potential threat the greater the chance that they will experience issues with the regulation of distress, which can predict anxious behaviour such as social inhibition.

Through a study intended to further connect and understand links between fear and late social inhibitions, the researchers conducted a study where they worked with 24-month-old toddlers. They placed the toddlers in a room called the “risk room” which is set up with a number of play areas for the toddlers to interact with, with one of those areas being a potentially threatening stimulus, in this case, an angry looking gorilla mask. The children are left alone, with only their primary caregiver sitting in the corner of the room, to explore the play areas for three minutes, and then the experimenter returns and instructs the toddler to interact with each of the play areas. The purpose of this was to allow for other experimenters to code the reactions of the toddler to the stimuli around him or her, paying special attention to their attention to threat, their proximity to the threat, and their fear of novelty.

The results of this study indicate that attention to threat (attention given, by the toddler to the feared stimuli) predicts social inhibition in kindergarten. Further, if the child approaches the feared stimuli, the relation to later social inhibition is not significant. When a child’s behaviour is to keep more than two feet away from the threatening stimulus, their behaviour can be seen as linked to later social inhibition. Another important factor that the researchers found when looking at the prediction of social inhibition is the child paying a significant amount of attention to a feared or threatening stimuli in the presence of other, enjoyable activities. Mainly, if the child’s duration of attention to the threatening stimuli is significant even when there are other enjoyable activities available for them to interact with, the link to later social inhibition is stronger due to the fact that “toddler-aged children have increased motoric skill and independence in exploring their environments; so they are capable of using more sophisticated distraction techniques, such as involvement with other activities”.

In another study looking at social inhibition and fear, the researchers made the distinction between different forms of inhibition. Mainly looking at behavioural inhibition the researchers separated the category into two subcategories, social behavioural inhibition and non-social behavioural inhibition. The researchers cite an experiment conducted by Majdandzic and Van den Boom where they used a laboratory setting to attempt to elicit fear in the children. They did this by using both social and non-social stimuli. What Majdandizic and Van der Boom found was a variability in the way that fear was elicited in the children when using either the social or non-social stimuli. Essentially, this study realised that there is a correlation between social stimuli producing fear expressions in children, whereas non-social stimuli is not correlated to fear. This can be evidence of social inhibition due to the social stimuli that result in fear expressions in children.

The researchers of the current study took the results from the Majdandizic and Van der Boom study and expanded on their work by looking at variability in fear expressions in both socially inhibited children and non-socially inhibited children. What they found was that mainly socially inhibited children have effects such as shyness and inhibition with peers, adults, and in performance situations, as well as social phobia and separation anxiety. The stronger link with fear reactions comes mainly from those children who were non-socially behaviourally inhibited. While these results go against previous findings, what the researchers were eager to stipulate was that “the normative development of fear in children have indicated that many specific fears (e.g. fear of animals) decline with age, whereas social fears increase as children get older”.

Social Phobia

Social inhibition is linked to social phobia, in so much as social inhibition during childhood can be seen as a contributing factor to developing social phobia later on in life. While social inhibition is also linked to social anxiety, it is important to point out the difference between social anxiety and social phobia. Social anxiety is marked by a tendency to have high anxiety before a social interaction, but not experience the avoidance of the social activity that is associated with social phobia. Social phobia and social inhibition are linked in a few different ways, one being physiologically. When one is experiencing extreme levels of inhibition they can suffer from symptoms such as accelerated heart rate, increased morning salivary cortisol levels, and muscle tension in their vocal cords. These symptoms are also reported by those with social phobia, which indicates that both social inhibition and social phobia interact with the sympathetic nervous system when the individual encounters a stressful situation.

Further, it is suggested throughout literature that social inhibition during childhood is linked to later social phobia. Beyond that research has indicated that continuity in inhibition plays an important role in the later development of social phobia. Continuity of social inhibition means someone experiencing social inhibition for a number of year continuously. The research explains work done with young teenagers, which found that the teenagers who had been classified as inhibited 12 years earlier were significantly more likely to develop social phobia than young teenagers who were not classified as inhibited. This research pertains to the link between social inhibition and generalised social phobia, rather than specific phobias. When looking at continuity in social inhibition some research offers reasoning as to why the social inhibition may continue long enough to be a predictor of social phobia. Researchers have suggested that if the early childhood relationships are not satisfactory they can influence the child to respond to situations in certain inhibitory ways. When this happens it is often then associated with poor self-evaluation for the child, which can lead to increased social inhibition and social phobia. Also, if a child is neglected or rejected by their peers, rather than by their caregiver, they often develop a sense of social failure, which often extends into social inhibition, and later social phobia. The link between social inhibition and social phobia is somewhat exclusive, when testing for a possible link between non-social inhibition and social phobia no predictive elements were found. It is particularly social inhibition that is linked to social phobia.

The research also suggests that social inhibitions can be divided between different kinds of social fears, or different patterns of inhibition can be seen in individuals. The researchers suggest that certain patterns, or certain social fears, can be better predictors of social phobia than others. Mainly, the researchers suggest that there can be different patterns of social inhibition in relation to an unfamiliar object or encounter. These specific patterns should be looked at in conjunction with motivation and the psychophysiological reaction to the object or encounter to determine the specific patterns that are the better predictors of social phobia.

Another study aimed to examine the link between social inhibition and social phobia also found that social phobia is linked to the social phobic being able to recall their own encounters with social inhibition during childhood. The social phobic participants were able to recall social and school fears from their childhood, but they also were able to recall sensory-processing sensitivity which indicates that the social phobic participants in the study were able to recall having increased sensitivity to the situations and behaviours around them.

Another study explains that social phobia itself has a few different ways it can manifest. The study aims at understanding the link between social inhibition and social phobia, as well as depression in social phobia. What the study found was an important link connecting the severity of social inhibition during childhood to the severity of social phobia and factors of social phobia in later years. Severe social inhibition during childhood can be related to lifetime social phobia. Further, the researchers point out that inhibition during childhood is significantly linked to avoidant personality disorder in social phobia as well as childhood inhibition linked with major depressive disorder in social phobia that spans across the individual’s lifetime. A major suggestion related to the results of the study suggested that while inhibition can be a general predictor of risk factors related to social phobia, it may not be a specific predictor of social phobia alone

Social Anxiety Disorder

Social anxiety disorder is characterised by a fear of scrutiny or disapproval from others. Individuals believe this negative reaction will bring about rejections. Individuals with social anxiety disorder have stronger anxious feeling over a long period of time and are more anxious more often. In many cases, researchers have found that social inhibition can be a factor in developing other disorders such as social anxiety disorder. Being inhibited does not mean that an individual will develop another disorder; however, Clauss and colleagues conducted a study to measure the association between behavioural inhibition and social anxiety disorder. The results of the study discovered that 15% of all children have behavioural inhibition and about half of those children will eventually develop social anxiety disorder. This is why behavioural inhibition is seen as a larger risk factor.

That being said, Lim and colleagues researched the differences between early and late onset of social anxiety disorder and its relation to social inhibition. Through the duration of their study, they found those diagnosed as early onset had complaints other than ones about social anxiety symptoms. Early onset individuals would frequently have more severe symptoms and higher levels of behavioural inhibition. Additional behavioural inhibition was more severe especially in social and school situations with only the early onset cases. Lorian and Grisham researched the relationship between behavioural inhibition, risk-avoidance, and social anxiety symptoms. They found that all three factors correlated with each other and risk avoidance is potentially a mechanism linked to an anxiety pathology.

Reduction

Alcohol Consumption

Social inhibition can be lowered by a few different factors, one of them being alcohol. Alcohol consumption can be seen to lower inhibitions in both men and women. Social inhibitions generally act to control or affect the way that one conducts themselves in a social setting. By lowering inhibitions alcohol can work to increase social behaviours either negatively or positively. Importantly, one must remember that the higher the dosage of alcohol, the greater the damage it will cause to inhibitory control.

By lowering inhibitions, alcohol can cause social behaviours such as aggression, self disclosure, and violent acts. Researchers have suggested that situational cues used to inhibit social behaviours are not perceived the same way after someone consumes enough alcohol to qualify them as drunk:

“interacting parties who are impaired by alcohol are less likely to see justifications for the other’s behavior, are thus more likely to interpret the behavior as arbitrary and provocative, and then, having less access to inhibiting cues and behavioral standards, are more likely to react extremely.”

This idea of increased extreme social behaviours is believed to come as a result of lowered inhibitions after consuming alcohol. Alcohol can lower inhibitions for a number of reasons, it can reduce one’s self-awareness, impair perceptual and cognitive functioning, allows for instigator pressures to have more influence over an individual, and can reduce one’s ability to read inhibitory social cues and standards of conduct.

When attempting to examine the effects that alcohol consumption has on social inhibition researchers found that after being provoked sober individuals used inhibiting cues, such as the innocence of the instigator and the severity of the retaliation to control their response to the aggressive provocation. However, the researchers found that an intoxicated individual did not have these same inhibitions and, as a result, exhibited more extreme behaviours of retaliated aggression to the provocation without processing information they would normally consider about the situation. On average, drunken individuals exhibited more aggression, self-disclosure, risk taking behaviours, and laughter than sober individuals. Extreme behaviours are not as common in sober individuals because they are able to read inhibitory cues and social conduct norms that drunken individuals are not as inclined to consider. These negative social behaviours, then, are a result of lowered social inhibitions.

Alcohol consumption also has the ability to lower inhibitions in a positive way. Research has been conducted looking at the way an intoxicated person is more inclined to be helpful. Researchers were of the same opinion that alcohol lowers inhibitions and allows for more extreme behaviours, however, they tested to see if this would be true for more socially acceptable situations, such as helping another person. The researchers acknowledged that, generally, an impulse to help another is initiated but then inhibitions will cause the potential helper to consider all factors going into their decision to help or not to help such as, lost time, boredom, fatigue, monetary costs, and possibility of personal harm. The researchers suggest that while one may be inhibited and therefore less likely to offer help when completely sober, after consuming alcohol enough damage will be done to their inhibitory functioning to actually increase helping. While this suggestion differs from socially negative behaviours that are seen after social inhibitions have been lowered, it is consistent with the idea that alcohol consumption can lower inhibitions and, as a result, produce more socially extreme behaviours when compared to a sober counterpart.

Alcohol consumption can lower social inhibitions in both men and women, producing social behaviours not typical in the individuals’ day-to-day sober lives. For example, in social settings women will tend to be uncomfortable with sexual acts and provocations as well as feeling uncomfortable in social settings that are generally male dominated such as strip clubs or bars. However, consumption of alcohol has been seen to lower these inhibitions, making women feel freer and more ready to participate socially in events and behaviours that they would normally feel inhibited from participating in if they were sober. As an example, women participating in bachelorette parties generally consume copious amounts of alcohol for the event. As a result, the females feel less inhibited and are more likely to then engage in behaviour that they would normally view as deviant or inappropriate. In an examination of bachelorette parties it was found that when those attending the party consumed only a couple of drinks behaviour minimally reflected any alcohol consumption, assuming that the party guests were still socially inhibited and less inclined to perform deviant behaviours. Similarly, “levels of intoxication were correlated with the atmosphere of the party, such that parties with little or no alcohol were perceived as less ‘wild’ than parties a lot of alcohol consumption.” Conceivably, the bachelorette parties show tendencies of “wild” behaviour after excessive alcohol consumption, which consequently lowers the inhibitions of the consumers.

When surveyed a number of women who had attended a bachelorette party, or had one in their honour, in the past year reported that their behaviour when under the influence of alcohol was different from their behaviour when sober. One party guest reported:

“People drink … to lose inhibitions and stuff that is done… I would never do sober. It lowers inhibitions – that is the main point of it.”

These reports suggest that “alcohol was used to lower inhibitions about being too sexual, about the risk of being perceived as promiscuous, or about being sexual in public. Women commented that they felt freer to talk about sex while under the influence of alcohol, to flirt with male strangers, or to dance with a male stripper.” The research collected surrounding women and their alcohol consumption in these settings provide examples of the reduction of social inhibitions in relation to excess alcohol consumption

Power

Social inhibitions can also be reduced by means unrelated to an actual substance. Another way that social inhibition can be decreased is by the attainment of power. Research has examined the way that having either elevated or reduced power affects social interactions and well-being in social situations. Such research has shown a relationship between elevated power and decreased social inhibitions. This relationship of those with elevated power and those with reduced power can be seen in all forms of social interactions, and is marked by elevated power individuals often having access to resources that the reduced power individuals do not have. Decreased social inhibition is seen in those with elevated power for two main reasons, one being that they have more access to resources, providing them with comforts and stability. The second reason is that their status as a high power individual often provides the powerful individual a sense of being above social consequences, allowing them to act in ways that a reduced power individual may not.

The elevated power individuals will experience reduced social inhibition in various ways, one being that they are more likely to approach, rather than avoid, another person. Also, with the reduced inhibition associated with high power individuals, they are more likely to initiate physical contact with another person, enter into their personal space, and they are more likely to indicate interest in intimacy. High power people tend to be socially disinhibited when it comes to sexual behaviour and sexual concepts. Consistent with this expectation, a study working with male and female participants found that when the male and female felt equally powerful they tended to interact socially with one another in a disinhibited manner.

Further, the research suggests that as a result of their reduced social inhibition, powerful individuals will be guided to behave in a way that fits with their personality traits in a social situation in which they feel powerful. Similarly, in a laboratory study it was found that when one person in a group feels powerful their reduced social inhibition can result in decreased manners. The study found that, when offered food, the powerful individual is more likely to take more than the other individuals in the room. This can be seen as the powerful individual exhibiting reduced social inhibitions, as they reduce their attention to common social niceties such as manners and sharing.

Increase

Power

Certain factors can increase social inhibition in individuals. Increased inhibitions can occur in different situations and for different reasons. One major factor that contributes to the increase of social inhibition is power. Reduced power is linked to an array of negative affect, one of which being increased social inhibitions. Power, in this instance, can be defined as a fundamental factor in social relationships that is central to interactions, influencing behaviour and emotional display. Further, power is such an essential factor in social relationships because power determines who is the giver and who is the receiver in the exchange of rewards and resources. Power is present in all social relationships, not just typical hierarchical establishments such as in employment or school settings. Power, then, is related to increased social inhibitions when an individual feels that they are in a powerless or diminished power position. Those who are deemed to be high in power are generally richer in resources and freedom, as well as decreased levels of social inhibition, whereas those who are deemed to be low in power are generally low in resources, constrained, and prone to experiencing increased social inhibition.

Research shows that individuals who are considered to be low in power experience more social threats and punishments, and generally have less access to social resources. As a result of this these individuals are prone to developing more sensitivity to criticism from others, and are more susceptible to accepting when someone constrains them. These factors contribute to increasing social inhibition in those individuals. Similarly, studies have shown that the absence of power can heighten the processes associated with social inhibition. Experiments on the interaction between power and inhibition have shown that when participants are in a situation where they perceive more punishments and threats their cognition and behaviour will show more signs of social inhibition related affect. Environments which distinguish the differences between the powerful and the powerless can lead to the social inhibition of the power reduced individuals as a response to their social interactions with the heightened power individuals.

Some of the social inhibited behaviours that a low-power individual will experience in these social situations will be embarrassment and fear and they may even go on to feel guilt, sadness, and shame. Further, low power individuals can be seen socially inhibiting themselves in ways that can, in the end, favour the high-power individuals. These can include inhibiting themselves from providing input on ideas, hesitating in normal speech, and even increasing their facial muscle actions in order to keep themselves from displaying emotions. When the low-power individuals are in a social situation with a high-power individual they will also commonly exhibit social inhibition by inhibiting their postural constriction and reducing their gestures. Researchers have generalised these suggestions of interaction between a high-power individual and low-power individuals to say that these expressions of social inhibition are expected to carry over into all areas of social interaction for the low-power individual. That is to say that low-power individuals will not only exhibit social inhibition when in the presence of a high-power individual. They will continue to be socially inhibited in all social aspects of their lives as a result of their low-power status. Further, low-power individuals tend to devote increased attention to the actions and behaviours of others.

Biological Factors

Another possible explanation for increased social inhibition has to do with biological factors. A study of brain activity in those who rate high on the scale for social inhibition showed a number of brain areas that are related to the heightened inhibitions. In their study the researchers aimed to find the link between socially inhibited individuals and an over activation of the cortical social brain network. The researchers did this by examining the brain activity of individuals who rate high in social inhibition as they respond to video clips of facial and bodily expressions that were potentially threatening. What the researchers found was that those who rate high in social inhibition show an overactive orbitofrontal cortex, left temporo-parietal junction, and right extrastriate body area. When the threat -related activity was being presented to the participants, these areas of the brain showed increased activity in comparison to those who do not rate high for social inhibition. What the researchers speculate is that, in this instance, hyperactivity in these brain structures does not mean better functioning. Further, “the orbitofrontal cortex is connected with areas that underlie emotional function and empathy”. This relates to one’s ability to stimulate how another person feels in their own facial displays. The over activity and decreased function of these brain structures can affect individuals by increasing social inhibition and behaviours related to social inhibition.

Personality Traits

Further, there is speculation that social inhibition can also be increased by the type of personality an individual has and behaviours that those individuals inherently display. Namely, those who are dependent and reassurance seeking are more commonly likely to display increased social inhibition.

Clinical Levels

Although social inhibition can occur as part of ordinary social situations, a chronically high level of social inhibition may lead some individuals to develop other social or anxiety disorders that would also need to be handled clinically. Through childhood, adolescence, and adulthood, clinical levels of social inhibition can be measured. Social inhibition can be a precursors for other social disorders that can develop in adolescence or adulthood

Measures

There are many implications for the diagnoses of social inhibition, however there are many cost-efficient ways to measure and treat this social disorder. One measure that has reliably assessed the traits of social inhibition is the seven-item inhibition scale of the Type D Scale-14. Another measure is the Behavioural Inhibition Observation System (BIOS). In clinical trials this measure is to be used for children completed by parents, teachers, and clinicians. Other scales are the:

  • Behavioural Inhibition Questionnaire (BIQ);
  • Behavioural Inhibition Instrument (BII);
  • Behavioural Inhibition Scale (BIS);
  • Preschool Behavioural Inhibition Scale (P-BIS); and
  • Behavioural Inhibition Scale for children ages 3-6.

There are also many versions of these scales that are specifically for parents, teachers, or even the child or possibly an inhibited individual to take. There are also times when these measures are grouped together; in many cases the Behavioural Inhibition System scale and Behavioural Activation System scale are used together. These two measure are the most widely used and together they consist of behavioural inhibition and behavioural activation scales that deal with reward response and fun seeking. The Behavioural Paradigm System is an observation system that allows measurements of behavioural inhibition in systematic natural environments. With this system researchers will observe cessation of play and vocalisation, long latencies to approaching the unfamiliar person, signs of fear and negative affect, and security seeking in environments such as classrooms, playgrounds, and in home settings. This paradigm was followed by many adaptations, one specifically was the adaptation of the Observational Paradigm. In an additional study by Ballespi and colleagues the paradigm was changed to be more suitable for a school environment. The adapted paradigm met three important criteria, the tests were suitable for a school environment, there had to be materials for the test that could be transported easily, and the observation of behavioural inhibition signs had to have the potential to be seen in a short period of time.

Ballespi and colleagues discussed one of the most recent measurement systems in the Behavioural Inhibition Observation System. This new system will allow clinicians to provide a quick measure for behavioural inhibition. This system is used during the first meeting with the child. In this first meeting, the child will be exposed to a strange, unfamiliar situation. The scale will then be completed after the therapist has time to observe the child in an interview setting. Researchers want to find a way to have an actual measure for inhibition, however this is difficult. There is a difference in observations, a parent or teachers is going to observe the child over long periods of time in several natural situations. The parents do not actually observe the child but instead rate the behaviour inhibition on the ideas they have formed about the child. The clinician will not have all this information and will base his or her first measure on observation alone; they measure state while parents and teachers measure traits. This is where the differences come up in measure however after several visits the measures of the clinicians, teachers, and parents become more similar.

Treatments

Treatments used for social inhibition are primarily assertive trainings introduced by therapies. These treatments are about teaching the inhibited individual to express and assert their feeling instead of inhibiting them. Assertiveness training is an important operation for behavioural therapist because it can help with behavioural issues, as well as interpersonal inadequacies, and anxiety in adults. In some cases this training can go by a different name because assertiveness is sometimes categorised by aggression therefore it can also be called appropriate expression training.

In one study discussing assertive training Ludwig and Lazarus found irrational cognitive patterns that inhibited individuals have to deal with and how to overcome them. The four patterns are self-criticism/Perfectionism, unrealistic approval needs, unrealistic labelling of aggression/assertive behaviour, and criticism of others. There are three different phases that work to combat the irrational cognitive patterns and inhibitory actions during social situations. These phases are meant to be actively practiced. The individual will receive homework assignments, and have to do role-playing exercises to overcome their inhibitions. The first phase discussed was about talking more. Ludwig states that there cannot just be an increase in talking but also an increase in expressing and talking about how one feels. The point of this phase is to get an individual talking no matter how ridiculous or trivial it may seem. Phase two is about dealing with the responses that come from talking more. When an inhibited individual starts talking more they may become embarrassed. However, with positive reactions from others they will learn that being embarrassed about some of the comments made is not devastating, and in turn the individual may talk and act more freely. In addition to the positive feedback the individual will review particularly embarrassing moment to assess why they were embarrassed to help combat those thoughts. If the inhibited person can understand the irrational thoughts they will eventually feel less embarrassed and act more freely. Role playing is also a way to help the individual understand different social behaviours. Mirroring is a way some therapist will show the client their own behaviour. The last phase deals with additional strategies that can help through social situation such as expressing disagreement, dealing with interruptions, initiating more conversations topics, and more self-disclosure. Ludwig and colleagues also make sure to explain that no one should compulsively apply these behavioural techniques in all situations. An individual should not go over board using them; additionally there are times when initiating some conversation topics and talking more are inappropriate.

Group therapies are also used in the treatment using assertiveness. Hedquist and Weinhold investigated two group counselling strategies with socially anxious and unassertive college students. The first strategy is a behavioural rehearsal group, which aims to assist members to learn more efficient responses in social situations. This was to be accomplished by rehearsing several difficult social situations. The second strategy was a social learning group that was about honesty about everything; any withholding behaviours were seen as being dishonest. Another rule was every individual had to take responsibility for everything that said. The results of this study showed that both strategies helped significantly in treating the anxiety and unassertiveness.

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What is Self-Perception Theory?

Introduction

Self-perception theory (SPT) is an account of attitude formation developed by psychologist Daryl Bem.

It asserts that people develop their attitudes (when there is no previous attitude due to a lack of experience, etc. – and the emotional response is ambiguous) by observing their own behaviour and concluding what attitudes must have caused it. The theory is counterintuitive in nature, as the conventional wisdom is that attitudes determine behaviours. Furthermore, the theory suggests that people induce attitudes without accessing internal cognition and mood states. The person interprets their own overt behaviours rationally in the same way they attempt to explain others’ behaviours.

Bem’s Original Experiment

In an attempt to decide if individuals induce their attitudes as observers without accessing their internal states, Bem used interpersonal simulations, in which an “observer-participant” is given a detailed description of one condition of a cognitive dissonance experiment. Subjects listened to a tape of a man enthusiastically describing a tedious peg-turning task.

Subjects were told that the man had been paid $20 for his testimonial and another group was told that he was paid $1. Those in the latter condition thought that the man must have enjoyed the task more than those in the $20 condition. The results obtained were similar to the original Festinger-Carlsmith experiment. Because the observers, who did not have access to the actors’ internal cognition and mood states, were able to infer the true attitude of the actors, it is possible that the actors themselves also arrive at their attitudes by observing their own behaviour. Specifically, Bem notes how:

“the attitude statements which comprise the major dependent variables in dissonance experiments may be regarded as interpersonal judgments in which the observer and the observed happen to be the same individual.”

Further Evidence

There are numerous studies conducted by psychologists that support the self-perception theory, demonstrating that emotions do follow behaviours. For example, it is found that corresponding emotions (including liking, disliking, happiness, anger, etc.) were reported following from their overt behaviours, which had been manipulated by the experimenters. These behaviours included making different facial expressions, gazes, and postures. In the end of the experiment, subjects inferred and reported their affections and attitudes from their practiced behaviours despite the fact that they were told previously to act that way. These findings are consistent with the James-Lange theory of emotion.

In 1974, James Laird conducted two experiments on how changes in facial expression can trigger changes in emotion. Participants were asked to contract or relax various facial muscles, causing them to smile or frown without awareness of the nature of their expressions. Participants reported feeling more angry when frowning and happier when smiling. They also reported that cartoons viewed while they were smiling were more humorous than cartoons viewed while they were frowning. Furthermore, participants scored higher on aggression during frown trials than during smile trials, and scored higher on elation, surgency, and social affection factors during smile trials than during frown ones. Laird interpreted these results as “indicating that an individual’s expressive behavior mediates the quality of his emotional experience.” In other words, a person’s facial expression can act as a cause of an emotional state, rather than an effect; instead of smiling because they feel happy, a person can make themselves feel happy by smiling.

In 2006, Tiffany Ito and her colleagues conducted two studies to investigate if changes in facial expression can trigger changes in racial bias. The explicit goal of the studies was to determine “whether facial feedback can modulate implicit racial bias as assessed by the Implicit Association Test (IAT).” Participants were surreptitiously induced to smile through holding a pencil in their mouth while viewing photographs of unfamiliar black or white males or performed no somatic configuration while viewing the photographs (Study 1 only). All participants then completed the IAT with no facial manipulation. Results revealed a spreading attitude effect; people made to smile (unconsciously) at pictures of black males showed less implicit prejudice than those made to smile at pictures of white males. Their attitudes change as a result of their behaviour.

Chaiken and Baldwin’s 1981 study on self-perception theory dealt with environmental attitudes. Each participant was identified as having well or poorly defined prior attitudes toward being an environmentalist or conservationist. Participants then completed one of two versions of a questionnaire designed to bring to mind either past pro-ecology behaviours or past anti-ecology behaviours. For example, questions such as “Have you ever recycled?” call to mind the times an individual has recycled, emphasizing their engagement in environmentalist behaviour. On the other hand, questions like “Do you always recycle?” bring to mind all the times an individual did not recycle something, emphasizing a lack of environmentalist behaviour. Afterward, participants’ attitudes toward being an environmentalist/conservationist were re-measured. Those with strong initial/prior attitudes toward the environment were not really affected by the salient manipulation. Those with weak prior attitudes, however, were affected. At the end, those in the pro-ecology condition (“Have you ever recycled?”) reported themselves as being much more pro-environment than those in the anti-ecology condition (“Do you always recycle?”). Bringing to mind certain past behaviours affected what people believed their attitudes to be.

Evidence for the self-perception theory has also been seen in real life situations. After teenagers participated in repeated and sustained volunteering services, their attitudes were demonstrated to have shifted to be more caring and considerate towards others.

Recent Research

Research incorporating self-perception theory has continued in recent years, appearing in conjunction with studies dealing with motivational “crowding out,” terrorism, mindwandering, and the inclusion of others in the self.

Guadagno and her fellow experimenters did a study in 2010 addressing the recruitment of new members by terrorist organisation via the internet. In addition to looking at how such an organisation might influence its targets to support more extreme ideologies (primarily through simple requests gradually increasing to larger commitments – an example of the foot-in-the-door technique), the authors looked at how “the new converts may form increasingly radical attitudes to be consistent with their increasingly radical behavior.” Self-perception theory, then, has strong ties to social identity and social influence in this scenario.

Also in 2010, Clayton Critcher and Thomas Gilovich performed four studies to test a connection between self-perception theory and mindwandering. Self-perception theory posits that people determine their attitudes and preferences by interpreting the meaning of their own behaviour. Critcher and Gilovich looked at whether people also rely on the unobservable behaviour that is their mindwandering when making inferences about their attitudes and preferences. They found that “Having the mind wander to positive events, to concurrent as opposed to past activities, and to many events rather than just one tends to be attributed to boredom and therefore leads to perceived dissatisfaction with an ongoing task.” Participants relied on the content of their wandering minds as a cue to their attitudes unless an alternative cause for their mindwandering was brought to their attention.

Similarly, Goldstein and Cialdini published work related to self-perception theory in 2007. In an extension of self-perception theory, the authors hypothesized that people sometimes infer their own attributes or attitudes by “observing the freely chosen actions of others with whom they feel a sense of merged identity – almost as if they had observed themselves performing the acts.” Participants were made to feel a sense of merged identity with an actor through a perspective-taking task or feedback indicating overlapping brainwave patterns. Participants incorporated attributes relevant to the actor’s behaviour into their own self-concepts, leading participants to then change their own behaviours. The study addresses the self-expansion model: close relationships can lead to an inclusion of another person in an individual’s sense of self.

Applications

One useful application of the self-perception theory is in changing attitude, both therapeutically and in terms of persuasion.

Psychological Therapy

For therapies, self-perception theory holds a different view of psychological problems from the traditional perspectives. Traditionally, psychological problems come from the inner part of the clients. However, self-perception theory perspective suggests that people derive their inner feelings or abilities from their external behaviours. If those behaviours are maladjusted ones, people will attribute those maladjustments to their poor adapting abilities and thus suffer from the corresponding psychological problems. Thus, this concept can be used to treat clients with psychological problems that resulted from maladjustments by guiding them to first change their behaviour and later dealing with the “problems”.

One of the most famous therapies making use of this concept is therapy for “heterosocial anxiety”. In this case, the assumption is that an individual perceives that he or she has poor social skills because he/she has no dates. Experiments showed that males with heterosocial anxiety perceived less anxiety with females after several sessions of therapy in which they engaged in a 12-minute, purposefully biased dyadic social interactions with a separate females. From these apparently successful interactions, the males inferred that their heterosocial anxiety was reduced. This effect is shown to be quite long-lasting as the reduction in perceived heterosocial anxiety resulted in a significantly greater number of dates among subjects 6 months later.

Marketing and Persuasion

Self-perception theory is also an underlying mechanism for the effectiveness of many marketing or persuasive techniques. One typical example is the foot-in-the-door technique, which is a widely used marketing technique for persuading target customers to buy products. The basic premise of this technique is that, once a person complies with a small request (e.g. filling in a short questionnaire), he/she will be more likely to comply with a more substantial request which is related to the original request (e.g. buying the related product). The idea is that the initial commitment on the small request will change one’s self-image, therefore giving reasons for agreeing with the subsequent, larger request. It is because people observe their own behaviours (paying attention to and complying with the initial request) and the context in which they behave (no obvious incentive to do so), and thus infer they must have a preference for those products.

Challenges and Criticisms

Self-perception theory was initially proposed as an alternative to explain the experimental findings of the cognitive dissonance theory, and there were debates as to whether people experience attitude changes as an effort to reduce dissonance or as a result of self-perception processes. Based on the fact that the self-perception theory differs from the cognitive dissonance theory in that it does not hold that people experience a “negative drive state” called “dissonance” which they seek to relieve, the following experiment was carried out to compare the two theories under different conditions.

An early study on cognitive dissonance theory shows that people indeed experience arousal when their behaviour is inconsistent with their previous attitude. Waterman designed an experiment in which 77 male college freshmen were asked to write an essay arguing against the position they actually agreed with. Then they were asked immediately to perform a simple task and a difficult task; their performance in both tasks was assessed. It was found that they performed better in the simple task and worse in the difficult task, compared to those who had just written an essay corresponding to their true attitude. As indicated by social facilitation, enhanced performance in simple tasks and worsened performance in difficult tasks shows that arousal is produced by people when their behaviour is inconsistent with their attitude. Therefore, the cognitive dissonance theory is evident in this case.

Apparent Disproof

Debate ensued over whether dissonance or self-perception was the valid mechanism behind attitude change. The chief difficulty lay in finding an experiment where the two flexible theories would make distinctly different predictions. Some prominent social psychologists such as Anthony Greenwald thought it would be impossible to distinguish between the two theories.

In 1974, Zanna and Cooper conducted an experiment in which individuals were made to write a counter-attitudinal essay. They were divided into either a low choice or a high choice condition. They were also given a placebo; they were told the placebo would induce either tension, relaxation, or exert no effect. Under low choice, all participants exhibited no attitude change, which would be predicted by both cognitive dissonance theory and self-perception theory. Under high choice, participants who were told the placebo would produce tension exhibited no attitude change, and participants who were told the placebo would produce relaxation demonstrated larger attitude change.

These results are not explainable by self-perception theory, as arousal should have nothing to do with the mechanism underlying attitude change. Cognitive dissonance theory, however, was readily able to explain these results: if the participants could attribute their state of unpleasant arousal to the placebo, they would not have to alter their attitude.

Thus, for a period of time, it seemed the debate between the self-perception theory and cognitive dissonance had ended.

Truce Experiment

Fazio, Zanna, and Cooper conducted another experiment in 1977, demonstrating that both cognitive dissonance and self-perception could co-exist.

In an experimental design similar to Zanna and Cooper’s 1974 study, another variable was manipulated: whether or not the stance of the counter-attitudinal essay fell in the latitude of acceptance or the latitude of rejection (refer to social judgement theory). It appeared that when the stance of the essay fell into the latitude of rejection, the results favoured cognitive dissonance. However, when the essay fell in the latitude of acceptance, the results favoured self-perception theory.

Whether cognitive dissonance or self-perception is a more useful theory is a topic of considerable controversy and a large body of literature. There are some circumstances in which a certain theory is preferred, but it is traditional to use the terminology of cognitive dissonance theory by default. The cognitive dissonance theory accounts for attitude changes when people’s behaviours are inconsistent with their original attitudes which are clear and important to them; meanwhile, the self-perception theory is used when those original attitudes are relatively ambiguous and less important. Studies have shown that, in contrast to traditional belief, a large proportion of people’s attitudes are weak and vague. Thus, the self-perception theory is significant in interpreting one’s own attitudes, such as the assessment of one’s own personality traits and whether someone would cheat to achieve a goal.

According to G. Jademyr and Yojiyfus, the perception of different aspect in the interpreting theory can be due to many factors, such as circumstances regarding dissonance and controversy. This can also be because of balance theory as it applies to the attitude towards accountability and dimensions.

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What is Identity Negotiation?

Introduction

Identity negotiation refers to the processes through which people reach agreements regarding “who is who” in their relationships. Once these agreements are reached, people are expected to remain faithful to the identities they have agreed to assume. The process of identity negotiation thus establishes what people can expect of one another. Identity negotiation thus provides the interpersonal “glue” that holds relationships together.

The idea that identities are negotiated originated in the sociological literature during the middle of the 20th century. A leading figure in this movement was Goffman (1959, 1961), who asserted that the first order of business in social interaction is establishing a “working consensus” or agreement regarding the roles each person will assume in the interaction. Weinstein and Deutschberger (1964), and later McCall and Simmons (1966), built on this work by elaborating the interpersonal processes that unfold after interaction partners reach an initial working consensus. Within psychology, these ideas were elaborated by Secord and Backman (1965) and Schlenker (1985). The actual phrase “identity negotiation” was introduced by Swann (1987), who emphasized the tension between two competing processes in social interaction, behavioural confirmation and self-verification. Behavioral confirmation occurs when one person (the “perceiver”) encourages another person (the “target”) to behave in ways that confirm the expectancies of the perceiver (e.g. Rosenthal & Jacobson, 1968; Snyder & Klein, 2005; Snyder, Tanke, & Berscheid, 1977). Self-verification occurs when the “target” persuades the “perceiver” to behave in a manner that verifies the target’s firmly held self-views or identities (Swann, 1983; 1996).

Psychological View

When the expectancies of perceivers clash with the self-views of targets, a “battle of wills” may occur (Swann & Ely, 1984). Such “battles” can range from short-lived, mild disagreements that are quickly and easily solved to highly pitched confrontations that are combative and contentious. On such occasions, the identity negotiation process represents the means through which these conflicting tendencies are reconciled.

More often than not, the identity negotiation process seems to favour self-verification, which means that people tend to develop expectancies that are congruent with the self-views of target persons (e.g., Major, Cozzarelli, Testa, & McFarlin, 1988); McNulty & Swann, 1994; Swann, Milton, & Polzer, 2000; Swann & Ely, 1984). Such congruence is personally adaptive for targets because it allows them to maintain stable identities and having stable identities is generally adaptive. That is, stable identities not only tell people how to behave, they also afford people with a sense of psychological coherence that reinforces their conviction that they know what to do and the consequences of doing it.

Groups also benefit when there is congruence among group members. When people maintain stable images of themselves, other members of the organiaation can count on them to “be” the same person day in and day out and the identity negotiation process can unfold automatically. This may free people to devote their conscious attention to the work at hand, which may explain why researchers have found that groups characterised by high levels of congruence perform better (Swann et al., 2000). Also, just as demographic diversity tends to undermine group performance when congruence is low, diversity improves performance when congruence is high (Polzer, Milton, & Swann, 2003; Swann, Polzer, Seyle, & Ko, 2004).

Some instances of incongruence in relationships are inevitable. Sudden or unanticipated changes of status or role of one person, or even the introduction of a novel person into a group, may produce discrepancies between people’s self-views and the expectancies of others. In work settings, promotions can foment expectancy violations (cf, Burgoon, 1978) if some members of the organisation refuse to update their appraisals of the recently promoted person. When incongruence occurs, it will disturb the normal flow of social interaction. Instead of going about their routine tasks, interaction partners will be compelled to shift their conscious attention to the task of accommodating the identity change that is the source of the disruption. Frequent or difficult-to-resolve disruptions could be damaging to the quality of social interactions and ultimately interfere with relationship quality, satisfaction and productivity.

References

  • Burgoon, J. K. (1978). A communication model of personal space violation: Explication and an initial test. Human Communication Research, 4, 129-142.
  • Goffman, E. (1959). The presentation of self in everyday life. Garden City, NY: Doubleday – Anchor.
  • Goffman, E. (1961). Encounters. Indianapolis: Bobbs-Merrill.
  • Major, B., Cozzarelli, C., Testa, M., & McFarlin, D. B. (1988). Self-verification versus expectancy confirmation in social interaction: The impact of self-focus. Personality and Social Psychology Bulletin, 14, 346-359.
  • McCall, G. J., & Simmons, J. L. (1966). Identities and interactions. New York: Free Press.
  • McNulty, S. E., & Swann, W. B., Jr. (1994). Identity negotiation in roommate relationships: The self as architect and consequence of social reality. Journal of Personality and Social Psychology, 67, 1012-1023.
  • Polzer, J. T., Milton, L. P., & Swann, W. B., Jr. (2002). Capitalizing on diversity: Interpersonal congruence in small work groups. Administrative Science Quarterly, 47, 296-324.
  • Rosenthal, R., & Jacobson, L. (1968). Pygmalion in the classroom: Teacher expectations and pupils’ intellectual development. New York: Holt, Rinehart, & Winston.
  • Schlenker, B. R. (1985). Identity and self-identification. In B. R. Schlenker (Ed.), The self and social life (pp. 65–99). New York: McGraw-Hill.
  • Secord, P. E, & Backman, C. W. (1965). An interpersonal approach to personality. In B. Maher (Ed.), Progress in experimental personality research (Vol. 2, pp. 91–125). New York: Academic Press.
  • Snyder, M., & Klein, O. (2005). Construing and constructing others: On the reality and the generality of the behavioral confirmation scenario. Interaction Studies, 6, 53-67.
  • Snyder, M., Tanke, E. D., & Berscheid, E. (1977). Social perception and interpersonal behavior: On the self-fulfilling nature of social stereotypes. Journal of Personality and Social Psychology, 35, 656-666.
  • Swann, W. B., Jr. (1983). Self-verification: Bringing social reality into harmony with the self. In J. Suls & A. G. Greenwald (Eds.), Psychological perspectives on the self (Vol. II, pp. 33–66). Hillsdale, New Jersey: Erlbaum.
  • Swann, W. B., Jr. (1987). Identity negotiation: Where two roads meet. Journal of Personality and Social Psychology, 53, 1038-1051.
  • Swann, W. B., Jr. (1999). Resilient identities: Self, relationships, and the construction of social reality. New York: Basic Books.
  • Swann, W.B., Jr. & Bosson, J. (2008). Identity negotiation: A Theory of Self and Social Interaction. In O. John, R. Robins, & L. Pervin (Eds.) Handbook of Personality Psychology: Theory and Research I (pp. 448–471). New York: Guilford.
  • Swann, W.B., Jr., Johnson, R.E., & Bosson, J. (in press). Identity negotiation in the workplace. Chapter prepared for B. Staw & A. Brief (Eds.), Research in organizational behavior. Amsterdam, The Netherlands: Elsevier
  • Swann, W. B., Jr., & Ely, R. J. (1984). A battle of wills: Self-verification versus behavioral confirmation. Journal of Personality and Social Psychology, 46, 1287-1302.
  • Swann, W. B., Jr., Milton, L. P., & Polzer, J. T. (2000). Should we create a niche or fall in line? Identity negotiation and small group effectiveness. Journal of Personality and Social Psychology, 79, 238-250.
  • Swann, W. B., Jr., Polzer, J. T., Seyle, D. C., & Ko, S. J. (2004). Finding value in diversity: Verification of personal and social self-views in diverse groups. Academy of Management Review, 29, 9-27.
  • Swann, William and Bosson, Jennifer (2009). Self and Identity. In Self as a Mental Representation, chap. 16.
  • Swann, William (2005). The Self and Identity Negotiation. In Interaction Studies 6:1 John Benjamins Publishing Company.
  • Ting-Toomey, S. (1993). Communication resourcefulness: An identity-negotiation perspective. In R. Wiseman & J. Koester (Eds.), Intercultural communication competence (pp. 72–111). Newbury Park, CA: Sage.
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  • Weinstein, E. A., & Deutschberger, P. (1964). Tasks, bargains, and identities in social interaction. Social Forces, 42, 451-455.

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What is Social Exchange Theory?

Introduction

Social exchange theory is a sociological and psychological theory that studies the social behaviour in the interaction of two parties that implement a cost-benefit analysis to determine risks and benefits.

The theory also involves economic relationships – the cost-benefit analysis occurs when each party has goods that the other parties value. Social exchange theory suggests that these calculations occur in romantic relationships, friendships, professional relationships, and ephemeral relationships as simple as exchanging words with a customer at the cash register. Social exchange theory says that if the costs of the relationship are higher than the rewards, such as if a lot of effort or money were put into a relationship and not reciprocated, then the relationship may be terminated or abandoned.

Refer to Self-Disclosure and Social Penetration Theory.

Background

The most comprehensive social exchange theories are those of the American social psychologists John W. Thibaut (1917-1986) and Harold H. Kelley (1921-2003), the American sociologists George C. Homans (1910-1989), Peter M. Blau (1918-2002), Richard Marc Emerson (d. 1982), and Claude Lévi-Strauss (1908-2009). Homans defined social exchange as the exchange of activity, tangible or intangible, and more or less rewarding or costing between at least two persons. After Homans founded the theory, other theorists continued to write about it, particularly Peter M. Blau and Richard M. Emerson, who in addition to Homans are generally thought of as the major developers of the exchange perspective within sociology. Homans’ work emphasized the individual behaviour of actors in interaction with one another. Although there are various modes of exchange, Homans centred his studies on dyadic exchange. John Thibaut and Harold Kelley are recognized for focusing their studies within the theory on the psychological concepts, the dyad and small group. Lévi-Strauss is recognised for contributing to the emergence of this theoretical perspective from his work on anthropology focused on systems of generalised exchange, such as kinship systems and gift exchange.

Thibaut and Kelley

Thibaut and Kelley based their theory on small groups related with dyadic relationships. They used the reward-cost matrices from Game Theory and discovered some clues of individuals’ interdependence such as the power of a party over each other, also known as the “correspondence” versus “noncorrespondence” of outcomes. Additionally, they suggest that an individual can unilaterally affect her or his own outcomes in a relationship through chosen behaviours. They could predict the possible course of a social interaction through the analysis of aspects of power in an encounter. They also experimented on how the outcomes received in a relationship could define a person’s attractions to relationships

Homans

Homans based his theory on concepts of equilibration, expectancy and distributive justice in dyadic exchange. With this, he tries to explain the social interaction in small groups and the rewards received proportional to their costs and investments. Homans summarizes the system in three propositions: success, stimulus, and deprivation-satiation proposition, described below:

  1. Success proposition: When one finds they are rewarded for their actions, they tend to repeat the action.
  2. Stimulus proposition: The more often a particular stimulus has resulted in a reward in the past, the more likely it is that a person will respond to it.
  3. Deprivation-satiation proposition: The more often in the recent past a person has received a particular reward, the less valuable any further unit of that reward becomes.

Blau

Blau’s theory is very similar to Homans’. However, he uses more economics terms and it is based principally on emergent social structure in social exchange patterns in small groups. His theory analyses the development of exchange theory in economics without emphasizing on the psychological assumptions. He contributed to the idea of distinguishing between social and economic exchanges and exchange and power. The goal of his theory was to identify complex and simple processes without ignoring emergent properties. Blau’s utilitarian focus encouraged the theorist to look forward, as in what they anticipated the reward would be in regards to their next social interaction. Blau felt that if individuals focused too much on the psychological concepts within the theory, they would refrain from learning the developing aspects of social exchange. Blau emphasized technical economic analysis whereas Homans concentrated more on the psychology of instrumental behaviour.

Emerson

Emerson was inspired by Homans and Blau’s ideas. He focused on the interaction and relationship between individuals and parties. His view of social exchange theory emphasizes the resource availability, power, and dependence as primary dynamics. He thought that relations were organised in different manners, and they could differ depending on the type and amount of the resources exchanged. He poses the idea that power and dependence are the main aspects that define a relationship. According to Emerson, Exchange is not a theory, but a framework from which other theories can converge and be compared to structural functionalism. Emerson’s perspective was similar to Blau’s since they both focused on the relationship power had with the exchange process. Emerson says that social exchange theory is an approach in sociology that is described for simplicity as an economic analysis of noneconomic social situations. Exchange theory brings a quasi-economic form of analysis into those situations.

Lévi-Strauss

Strauss was a social exchange theorist in the context of anthropology. He is recognized for contributing to the emergence of this theoretical perspective from his work on anthropology focused on systems of generalised exchange, such as kinship systems and gift exchange. He based his kinship systems on Mauss’s investigation. As it works in the form of indirect reciprocities, Levi-Strauss suggested the concept of generalised exchange.

Self-Interest and Interdependence

Self-interest and interdependence are central properties of social exchange. These are the basic forms of interaction when two or more actors have something of value to each other, and they have to decide whether to exchange and in what amounts. Homans uses the concepts of individualism to explain exchange processes. To him, the meaning of individual self-interest is a combination of economic and psychological needs. Fulfilling self-interest is often common within the economic realm of the social exchange theory where competition and greed can be common. In social exchange, self-interest is not a negative thing; rather, when self-interest is recognised, it will act as the guiding force of interpersonal relationships for the advancement of both parties’ self-interest. Thibaut and Kelley see the mutual interdependence of persons as the central problem for the study of social behaviour. They developed a theoretical framework based on the interdependence of actors. They also highlighted social implications of different forms of interdependence such as reciprocal control. According to their interdependence definition, outcomes are based on a combination of parties’ efforts and mutual and complementary arrangements.

Basic Concepts

Social exchange theory views exchange as a social behaviour that may result both in economic and social outcomes. Social exchange theory has been generally analysed by comparing human interactions with the marketplace. The study of the theory from the microeconomics perspective is attributed to Blau. Under his perspective every individual is trying to maximize his wins. Blau stated that once this concept is understood, it is possible to observe social exchanges everywhere, not only in market relations, but also in other social relations like friendship. Social exchange process brings satisfaction when people receive fair returns for their expenditures. The major difference between social and economic exchange is the nature of the exchange between parties. Neoclassic economic theory views the actor as dealing not with another actor but with a market and environmental parameters, such as market price. Unlike economic exchange, the elements of social exchange are quite varied and cannot be reduced to a single quantitative exchange rate. According to Stafford, social exchanges involve a connection with another person; involve trust and not legal obligations; are more flexible; and rarely involve explicit bargaining.

Cost and Rewards

Simple social exchange models assume that rewards and costs drive relationship decisions. Both parties in a social exchange take responsibility for one another and depend on each other. The elements of relational life include:

  • Costs are the elements of relational life that have negative value to a person, such as the effort put into a relationship and the negatives of a partner (Costs can be time, money, effort etc.).
  • Rewards are the elements of a relationship that have positive value (Rewards can be sense of acceptance, support, and companionship etc.).

As with everything dealing with the social exchange theory, it has as its outcome satisfaction and dependence of relationships. The social-exchange perspective argues that people calculate the overall worth of a particular relationship by subtracting its costs from the rewards it provides.

  • Worth = Rewards – Costs

If worth is a positive number, it is a positive relationship. On the contrary, a negative number indicates a negative relationship. The worth of a relationship influences its outcome, or whether people will continue with a relationship or terminate it. Positive relationships are expected to endure, whereas negative relationships will probably terminate. In a mutually beneficial exchange, each party supplies the wants of the other party at lower cost to self than the value of the resources the other party provides. In such a model, mutual relationship satisfaction ensures relationship stability.

Outcome = Rewards – Costs

Homans based his theory on behaviourism to conclude that people pursue rewards to minimise costs. The “satisfactory-ness” of the rewards that a party gains from an exchange relationship is judged relative to some standard, which may vary from party to party.

Reciprocity Norm

Summarised by Gouldner, the reciprocity norm states that a benefit should be returned and the one who gives the benefit should not be harmed. This is used to stabilise relationships and to identify egoism. This norm suggests independence in relationships and invite the individual to consider more than one’s self-interest.

The Social Penetration Theory

Altman and D. Taylor introduced social penetration theory, which studies the nature and quality of social exchange and close bonds. It suggests that once the individuals start to give more of their resources to one another, relationships evolve progressively from exchanging superficial goods to other, more meaningful exchanges. It progresses to the point called “self-disclosure”, where the individuals share innermost thoughts and feelings with one another.

Equity and Inequity

In this process, the individuals will compare their rewards with others’ in relation to their costs. Equity can be defined as the balance between a person’s inputs and outcomes on the job. Some examples of inputs can be qualifications, promotions, interest on the job and how hard one works. Some outcomes can be pay, fringe benefits, and power status. The individual will mainly expect an equitable input-outcome ratio. Inequity happens when the individual perceives an unbalanced ratio of their outcomes and other’s outcomes. This can occur in a direct exchange of the two parties, or there can be a third party involved. An individual’s point of view of equity or inequity can differ depending on the individual.

Ageing

The basis of social exchange theory is to explain social change and stability as a process of negotiating exchanges between parties. These changes can occur over a person’s life course through the various relationships, opportunities, and means of support. An example of this is the convoy model of support, this model uses concentric circles to describe relationships around an individual with the strongest relationships in the closet circle. As a person ages, these relationships form a convoy that moves along with the person and exchanges in support and assistance through different circumstances that occur. It also changes through the directionality of support given to and by the individual with the people within their support network. Within this model, there are different types of support (social support) a person can receive, those being intangible, tangible, instrumental, and informational. Intangible support can either be social or emotional and can be love, friendship and appreciation that comes with valuable relationships. Tangible support are physical gifts given to someone such as land, gifts, money, transportation, food, and completing chores. Instrumental support are services given to someone in a relationship. Finally, informational support is the delivering of information that is helpful to an individual.

Theoretical Propositions

Ivan Nye came up with twelve theoretical propositions that aid in understanding the exchange theory:

  1. Rewards being equal, they choose alternatives from which they anticipate the fewest costs.
  2. Immediate outcomes being equal, they choose those alternatives that promise better long- term outcomes.
  3. Long-term outcomes being perceived as equal, they choose alternatives providing better immediate outcomes.
  4. Costs and other rewards being equal, individuals choose the alternatives that supply or can be expected to supply the most social approval (or those that promise the least social disapproval).
  5. Costs and other rewards being equal, individuals choose statuses and relationships that provide the most autonomy.
  6. Other rewards and costs equal, individuals choose alternatives characterized by the least ambiguity in terms of expected future events and outcomes.
  7. Other costs and rewards equal, they choose alternatives that offer the most security for them.
  8. Other rewards and costs equal, they choose to associate with, marry, and form other relationships with those whose values and opinions generally are in agreement with their own and reject or avoid those with whom they chronically disagree.
  9. Other rewards and costs equal, they are more likely to associate with, marry, and form other relationships with their equals, than those above or below them (Equality here is viewed as the sum of abilities, performances, characteristics, and statuses that determine one’s desirability in the social marketplace).
  10. In industrial societies, other costs and rewards equal, individuals choose alternatives that promise the greatest financial gains for the least financial expenditures.

In his article published in 1978, Nye originally proposed seven propositions that were common in all types of relationship. A few years later he would expand the propositions to a total of twelve. The first five propositions listed are classified as general propositions and are substance free-meaning, the propositions themselves can stand alone within the theory. Proposition number six has been identified by scholars as a notion that there is a general assumption of a need for social approval as a reward and can therefore act as a drive force behind actions. Proposition seven will only work if the individual has the freedom to be excluded from outside factors while in a social exchange relationship. The twelfth and final proposition is directed towards the way our society has a heightened value placed on monetary funds.

Homans

Even though Homans took an individualistic approach, a major goal of his work was to explicate the micro-foundations of social structures and social exchange. By studying such forms of behaviour he hoped to illuminate the informal sub-institutional bases of more complex social behaviour, typically more formal and often institutionalised. According to Homans, social structures emerge from elementary forms of behaviour. His vision of the underpinnings of social structure and institutional forms is linked to the actions of individuals, for example to their responses to rewarding and punishment circumstances.

Homans developed five key propositions that assist in structuring individuals’ behaviours based on rewards and costs. This set of theoretical ideas represents the core of Homans’s version of social exchange theory.

  • The first proposition: the Success Proposition states that behaviour that creates positive outcomes is likely to be repeated.
  • The second proposition: the Stimulus Proposition believes that if an individual’s behaviour is rewarded in the past, the individual will continue the previous behaviour.
  • The third proposition: the Value proposition believes that if the result of a behavioural action is considered valuable to the individual, it is more likely for that behaviour to occur.
  • The fourth proposition: the Deprivation-satiation proposition believes that if an individual has received the same reward several times, the value of that reward will diminish.
  • The fifth proposition discusses when emotions occur due to different reward situations. Those who receive more than they expect or do not receive anticipated punishment will be happy and will behave approvingly.

Frazer

Based on economics, Frazer’s theory about social exchange emphasizes the importance of power and status differentiations in social exchange. Frazer’s theory had a particular interest in the cross-cousin marriage.

Malinowski

With his Kula exchange, Malinowski drew a sharp differentiation between economic exchange and social exchange. Using his Kula exchange, Malinowski states that the motives of exchange can be mainly social and psychological.

Mauss

Mauss’s theory tries to identify the role played by morality and religion in the social exchange. Mauss argues the exchange found in the society is influenced by social behaviours, while morality and religion influence all aspects of life.

Bohannan

Bohannan focuses his theory on economic problems such as multi-centrism, and modes of exchange. He contributed to the social exchange theory finding the role and function of markets in tribal subsistence economies, makes a distinction of economic redistribution and market exchange from social relationships.

Polanyi

He proposes three principles to create a new idea for socioeconomic change, transforming traditional economies, and political economic development. These principles are: reciprocity, redistribution and marketing.

Sahlins

He presents the idea that the economy is a category of behaviour instead of just a simple category of culture.

Assumptions

Social exchange theory is not one theory but a frame of reference within which many theories can speak to another, whether in argument or mutual support. All these theories are built upon several assumptions about human nature and the nature of relationships. Thibaut and Kelley have based their theory on two conceptualisations: one that focuses on the nature of individuals and one that describes the relationships between two people. Thus, the assumptions they make also fall into these categories. The assumptions that social exchange theory makes about human nature include the following:

  • Humans seek rewards and avoid punishments.
  • Humans are rational beings.
  • The standards that humans use to evaluate costs and rewards vary over time and from person to person.

The assumptions social exchange theory makes about the nature of relationships include the following:

  • Relationships are interdependent.
  • Relational life is a process.

The prisoner’s dilemma is a widely used example in game theory that attempts to illustrate why or how two individuals may not cooperate with each other, even if it is in their best interest to do so. It demonstrates that while cooperation would give the best outcome, people might nevertheless act selfishly. All relationships involve exchanges although the balance of this exchange is not always equal. We cannot achieve our goals alone so as humans sometimes we have to become actors. In the world today we see actors as unemotional people but that is not the case once we reach our goals in the end.

Comparison Levels

Social exchange includes “both a notion of a relationship, and some notion of a shared obligation in which both parties perceive responsibilities to each other”. John Thibaut and Harold Kelley proposed two comparison standards to differentiate between relationship satisfaction and relationship stability. This evaluation rests on two types of comparisons: Comparison Level and Comparison Level for Alternative. According to Thibaut and Kelley, the Comparison Level (CL) is a standard representing what people feel they should receive in the way of rewards and costs from a particular relationship. An individual’s comparison level can be considered the standard by which an outcome seems to satisfy the individual. The Comparison Level for Alternative (CLalt) refers to “the lowest level of relational rewards a person is willing to accept given available rewards from alternative relationships or being alone”. In other words, when using this evaluation tool, an individual will consider other alternative payoffs or rewards outside of the current relationship or exchange. CLalt provides a measure of stability rather than satisfaction. If people see no alternative and fear being alone more than being in the relationship, social exchange theory predicts they will stay.

Modes of Exchange

According to Kelley and Thibaut, people engage in Behavioural Sequence, or a series of actions designed to achieve their goal. This is congruent with their assumption that human beings are rational. When people engage in these behavioural sequences, they are dependent to some extent on their relational partner. In order for behavioural sequences to lead to social exchange, two conditions must be achieved: “It must be oriented towards ends that can only be achieved through interaction with other persons, and it must seek to adapt means to further the achievement of these ends”. The concept of reciprocity also derives from this pattern. The reciprocity principle refers to the mutual reinforcement by two parties of each other’s actions. The process begins when at least one participant makes a “move”, and if the other reciprocates, new rounds of exchange initiate. Once the process is in motion, each consequence can create a self-reinforcing cycle. Even though the norm of reciprocity may be a universally accepted principle, the degree to which people and cultures apply this concept varies.

Power Dependence Relations

Several definitions of power have been offered by exchange theorists. For instance, some theorists view power as distinct from exchanges, some view it as a kind of exchange and others believe power is a medium of exchange. However, the most useful definition of power is that proposed by Emerson,[40] who developed a theory of power-dependence relations. According to this theory, the dependence a person has on another brings up the concept of power. Power differentiation affects social structures by causing inequalities between members of different groups, such as an individual having superiority over another. Power within the theory is governed by two variables : the structure of power in exchange networks and strategic use. Experimental data show that the position an actor occupies in a social exchange network determines relative dependence and therefore power.

According to Thibaut and Kelley, there are two types of power:

  • Fate control is the ability to affect a partner’s outcomes.
  • Behaviour control is the power to cause another’s behaviour to change by changing one’s own behaviour.

Matrices

People develop patterns of exchange to cope with power differentials and to deal with the costs associated with exercising power. These patterns describe behavioural rules or norms that indicate how people trade resources in an attempt to maximise rewards and minimise costs. Three different matrices have been described by Thibaut and Kelley to illustrate the patterns people develop. These are given matrix, the effective matrix and the dispositional matrix.

  • The given matrix represents the behavioural choices and outcomes that are determined by a combination of external factors (environment) and internal factors (the specific skills each interactant possesses).
  • The effective matrix “which represents an expansion of alternative behaviours and/or outcomes which ultimately determines the behavioural choices in social exchange”
  • The dispositional matrix represents the way two people believe that rewards ought to be exchanged between them.

There are three forms within these matrices:

  • Reciprocity;
  • Generalised Exchange; and
  • Productive Exchange.

In a direct exchange, reciprocation is confined to the two actors. One social actor provides value to another one and the other reciprocates. There are three different types of reciprocity:

  • Reciprocity as a transactional pattern of interdependent exchanges.
  • Reciprocity as a folk belief.
  • Reciprocity as a moral norm.

A generalised exchange involves indirect reciprocity between three or more individuals. For example, one person gives to another and the recipient responds by giving to another person other than the first person. Productive exchange means that both actors have to contribute for either one of them to benefit. Both people incur benefits and costs simultaneously.

Another common form of exchange is negotiated exchange which focuses on the negotiation of rules in order for both parties to reach a beneficial agreement. Reciprocal exchanges and negotiated exchanges are often analysed and compared to discover their essential differences. One major difference between the two exchanges is the level of risks associated with the exchange and the uncertainty these risks create. Negotiated exchange can consist of binding and non-binding negotiations. When comparing the levels of risk within these exchanges, reciprocal exchange has the highest level of risk which in result produces the most uncertainty. An example of a risk that could occur during the reciprocal exchange is the factor that the second party could end up not returning the favour and completing the reciprocal exchange. Binding negotiated exchanges involve the least amount of risks which will result the individuals feeling low levels of uncertainty. Whereas non-binding negotiated exchanges and their level of risks and uncertainty fall in between the amount of risks associated with reciprocal and binding negotiated exchanges. Since there is not a binding agreement involved, one party involved in the exchange could decide to not cooperate with the agreement.

Critiques

Katherine Miller outlines several major objections to or problems with the social exchange theory as developed from early seminal works:

  • The theory reduces human interaction to a purely rational process that arises from economic theory.
  • The theory favours openness as it was developed in the 1970s when ideas of freedom and openness were preferred, but there may be times when openness isn’t the best option in a relationship.
  • The theory assumes that the ultimate goal of a relationship is intimacy when this might not always be the case.
  • The theory places relationships in a linear structure, when some relationships might skip steps or go backwards in terms of intimacy.

Russell Cropanzano and Marie S. Mitchell discuss how one of the major issues within the social exchange theory is the lack of information within studies on the various exchange rules. Reciprocity is a major exchange rule discussed but, Cropanzano and Mitchell write that the theory would be better understood if more research programmes discussed a variety of exchange rules such as altruism, group gain, status consistency and competition. Meeker points out that within the exchange process, each unit takes into account at least the following elements: reciprocity, rationality, altruism (social responsibility), group gain, status, consistency, and competition (rivalry).

Rosenfeld (2005) has noted significant limitations to Social Exchange Theory and its application in the selection of mates/partners. Specifically, Rosenfeld looked at the limitations of interracial couples and the application of social exchange theory. His analysis suggest that in modern society, there is less of a gap between interracial partners education level, socioeconomic status, and social class level which in turn, makes the previously understood application of social exchange moot.

Applications

The most extensive application of social exchange has been in the area of interpersonal relationships. However, social exchange theory materialises in many different situations with the same idea of the exchange of resources. Self-Interest can encourage individuals to make decisions that will benefit themselves overall. Homans once summarised the theory by stating:

Social behavior is an exchange of goods, material goods but also non-material ones, such as the symbols of approval or prestige. Persons that give much to others try to get much from them, and persons that get much from others are under pressure to give much to them. This process of influence tends to work out at equilibrium to a balance in the exchanges. For a person in an exchange, what he gives may be a cost to him, just as what he gets may be a reward, and his behavior changes less as the difference of the two, profit, tends to a maximum (“Theories Used in Research”).

Anthropology

Other applications that developed the idea of exchange include field of anthropology as evidenced in an article by Harumi Befu, which discusses cultural ideas and norms. Lévi-Strauss is considered as one of the major contributors to the anthropology of exchange. Within this field, self-interest, human sentiment and motivational process are not considered. Lévi-Strauss uses a collectivist approach to explain exchanges. To Lévi-Strauss, a social exchange is defined as a regulated form of behaviour in the context of societal rules and norms. This contrasts with psychological studies of exchange in which behaviours are studied ignoring the culture. Social exchanges from the anthropological perspective have been analysed using the gift-giving phenomena. The concept of reciprocity under this perspective states that individuals can directly reward his benefactor or another person in the social exchange process. Lévi-Strauss developed the theory of cousin marriage based on the pervasiveness of gift-giving in primitive societies. The basis of this theory is the distinction between restricted exchanges, which is only capable of connecting pairs of social groups, and generalise exchange, which integrates indefinite numbers of groups.

Relationships

Throughout the theory, one can also end up losing relationships that were already established because the feeling of no longer being beneficial. One feels as if there is not longer a need for a relationship or communication due to lack of rewards. Once this happens, the process of looking for new partners and resources occurs. This allows a continuation of networking. One may go through this process quite frequently. A study applied this theory to new media (online dating). The study discovers the different factors involved when an individual decides to establish an online relationship. Overall the study followed the social exchange theory’s idea, “people are attracted to those who grant them rewards”.

Another example is Berg’s study about development of friendship between roommates. The research found how social exchange processes changed during the year by measuring self disclosure. According to the study, the amount one person rewards another and the comparison levels for alternatives become the most important factors in determining liking and satisfaction. Auld, C. and Alan C. conducted a study to discover what processes occur and what is experienced during social leisure relationships. They use the concept of reciprocity to understand their findings. The study concluded that meeting new people is often given as a major reason for participation in leisure activities, and meeting new people may be conceptualised as an exercise of reciprocity. In this case, reciprocity is perceived as a starting mechanism for new social relationships because people are willing to be helped by others, expecting that the help will eventually be returned. A study conducted by Paul, G., called Exchange and access in field work tries to understand the relationships between the researchers and subjects. This study concludes that Bargaining helps to satisfy the more specific needs of the parties because greater risks are taken to obtain more information. This study also introduces the concept of trust (social sciences) to determine the duration of relationships.

Interracial Marriage

Patterns of interracial marriage have been explained using social exchange theory. Kalmijn suggests that ethnic status is offset against educational or financial resources. This process has been used to explain why there are more marriages between black men and white women than between white men and black women. This asymmetry in marriage patterns has been used to support the idea of a racial hierarchy. Lewis, however, explains that the same patterns of marriage can be accounted for in terms of simple facial attractiveness patterns of the different gender by race groupings. Recent changes have seen an increase in black women marrying white men and a decrease in raw prevalence of interracial marriages when it comes to black women. There has also been a shift in the concentration of interracial marriage from mostly being between those with low education levels to those with higher levels of education.

Business

Social exchange theory has served as a theoretical foundation to explain different situations in business practices. It has contributed to the study of organisation-stakeholder relationships and relationship marketing. The investment model proposed by Caryl Rusbult is a useful version of social exchange theory. According to this model, investments serve to stabilize relationships. The greater the non-transferable investments a person has in a given relationship, the more stable the relationship is likely to be. The same investment concept is applied in relationship marketing. Databases are the major instrument to build differentiated relationships between organizations and customers. Through the information process, companies identify the customer’s own individual needs. From this perspective, a client becomes an investment. If a customer decides to choose another competitor, the investment will be lost. When people find they have invested too much to quit a relationship or enterprise, they pour additional resources into the relationship to salvage their initial investment. Exchange has been a central research thrust in business-to-business relational exchange. According to the study conducted by Lambe, C. Jay, C. Michael Wittmann, and Robert E. Spekman firms evaluate economic and social outcomes from each transaction and compare them to what they feel they deserve. Firms also look for additional benefits provided by other potential exchange partners. The initial transaction between companies is crucial to determine if their relationship will expand, remain the same or will dissolve.

Work Settings

A study conducted by A. Saks serves as an example to explain engagement of employees in organisations. This study uses one of the tenets of social exchange theory to explain that obligations are generated through a series of interactions between parties who are in a state of reciprocal interdependence. The research identified that when individuals receive economic and socioemotional resources from their organisation, they feel obliged to respond in kind and repay the organisation. This is a description of engagement as a two-way relationship between the employer and employee. One way for individuals to repay their organisation is through their level of engagement. The more engaged the employee are to their work, the greater amounts of cognitive, emotional, and physical resources they will devote to perform their job duties. When the organisation fails to provide economic or emotional resources, the employees are more likely to withdraw and disengage themselves from their roles.

Citizenship Behaviour

Social exchange theory is a theoretical explanation for organisational citizenship behaviour. This study examines a model of clear leadership and relational building between head and teachers as antecedents, and organisational citizenship behaviour as a consequence of teacher-school exchange. Citizenship behaviour can also be shown with employees and their employers. This is shown through organisational identification which plays an important role in organisational citizenship behaviour. An employees identification with their employer plays a significant role in supporting and promoting organised citizenship behaviour, serving as a mediating mechanism with citizenship behaviours, perceived organisational justice, and organisational support based on both the social exchange and social identity theory.

Online Social Networking and Self-Disclosure

Understanding interpersonal disclosure in online social networking is an ideal application of social networking theory. Researchers have leveraged SET to explain self-disclosure in a cross-cultural context of French and British working professionals. They discover that reciprocation is the primary benefit of self-disclosure, whereas risk is the foundational cost of self-disclosure. They find that positive social influence to use an online community increases online community self-disclosure; reciprocity increases self-disclosure; online community trust increases self-disclosure; and privacy risk beliefs decrease self-disclosure. Meanwhile, a tendency toward collectivism increases self-disclosure. Similar research also leveraged SET to examine privacy concerns versus desire for interpersonal awareness in driving the use of self-disclosure technologies in the context of instant messaging. This study was also a cross-cultural study, but instead compared US and Chinese participants.

Affect Theory

The actors in social exchange are normally viewed as unemotional beings who have information, cognitively process it, and make decisions concerning the pattern and nature of exchange with others. Affect theory of social exchange complements social exchange theory by incorporating emotion as part of the exchange process. Formalised by Lawler (2001), the affect theory examines the structural conditions of exchange that produce emotions and feelings and then identifies how individuals attribute these emotions to different social units (exchange partners, groups, or networks). These attributions of emotion, in turn, dictate how strongly individuals feel attached to their partners or groups, which drives collectively oriented behaviour and commitment to the relationship.

Assumptions

Most social exchange models have three basic assumptions in common: behaviour in a social sense is based on exchanges, if an individual allows someone to receives a reward the person then feels the need to reciprocate due to social pressure and individuals will try to minimise their cost while gaining the most from the reward. The affect theory of social exchange is based on assumptions that stem from social exchange theory and affect theory:

  • There are three or more individuals who have the opportunity to make exchanges with one another. These actors are able to make decisions about whether to exchange, with whom to exchange, and under what terms to execute an exchange.
  • Social exchange produces emotions that are positive to negative
  • Emotions can be construed as reward or punishment (i.e. feeling good has a positive value and feeling bad has a negative value).
  • Individuals try to avoid negative emotions and to reproduce positive emotions in social exchange.
  • Individuals will try to understand the source or cause of feelings produced by social exchange. In this way, emotions become attributed to the object that caused them.
  • Individuals interpret and exchange their feelings with respect to social relationships (e.g. partners, groups, networks). Positive emotions produced by exchange will increase solidarity in these relationships, while negative emotions will decrease solidarity.

Theoretical Propositions

Affect theory of social exchange shows how the conditions of exchanges promote interpersonal and group relationships through emotions and affective processes. The theoretical arguments centre on the following five claims:

Emotions Produced by Exchange are Involuntary, Internal Responses

Individuals experience emotions (general feelings of pleasantness or unpleasantness) depending on whether their exchange is successful. These emotions are construed as a reward (or punishment) and individuals strive to repeat actions that reproduce positive emotions or avoid negative emotions.

Individuals Attempt to Understand what in a Social Exchange Situation Produces Emotions

Individuals will use the exchange task to understand the source (partners, groups, or networks) of their emotions. Individuals are more likely to attribute their emotions to their exchange partners or groups when the task can only be completed with one or more partners, when the task requires interdependent (non-separable) contributions, and when there is a shared sense of responsibility for the success or failure of the exchange.

The Mode of Exchange Determines the Features of the Exchange Task and Influences the Attribution of the Emotion Produced

The mode of exchange (productive, negotiated, reciprocal, or generalised) provides a description of the exchange task. The task features are defined by the degree of interdependence (separability of tasks) and shared responsibility between partners to complete the task. These features influence the strength of the emotion felt. Productive exchanges are interdependent and this high degree of non-separability generates the strongest emotions. Reciprocal exchanges are separable which reduces the perceptions of shared responsibility. The exchange produces little emotional response, but individuals instead express emotions in response to the asymmetrical transaction. Generalised exchanges do not occur directly, but interdependence is still high and coordination between partners is difficult. Because there is no direct emotional foundation, emotions produced are low. Negotiated exchanges may produce conflicting emotions due to the mixed-motive nature of negotiations; even when transactions are successful, individuals may feel like they had the ability to do better, creating emotional ambivalence. Overall, productive exchanges produce the strongest attributions of emotions, generalised (indirect) exchange the weakest, with negotiated and reciprocal exchanges in between.

The Attribution of Emotions Resulting from Different Exchange Modes Impact the Solidarity Felt with Partners or Groups

The different types of exchange (productive, reciprocal, and generalised) also impact the solidarity or identification that an individual will feel with their exchange partners or group. The different exchange types help dictate the target of felt emotions and influences an individual’s attachment. Affective attachment occurs when a social unit (partner or group) is the target of positive feelings from exchange; affective detachment (alienation) occurs when a social unit is the target of negative feelings from failure to exchange. Affective attachment increases solidarity. Similar to the attribution of emotion, productive exchange produces the strongest affective attachments, generalised exchange the weakest, and negotiated and reciprocal exchange are in between.

One condition for how social (partner or group) attributions can increase solidarity is by reducing self-serving attributions of credit or blame for the success or failure of the exchange. When individuals have group attributions for positive emotions stemming from success, this eliminates any self-serving biases and enhances both pride in the self and gratitude to the partner. However, group attributions for negative emotions stemming from failure do not eliminate self-serving biases, resulting in more anger toward the partner or group than shame in the self.

Lawler also proposes that the persistence (stability) and ability to control acts by the exchange partner (controllability) provide conditions for affective attachment by attributing credit or blame for the success or failure of the exchange. Following Weiner (1985) affect theory of social exchange extrapolates that the combinations of stability and uncontrollability elicit different emotions. In social exchange, social connections can be sources of stability and controllability. For example, if an exchange partner is perceived as a stable source of positive feelings, and the exchange partner has control in the acts that elicit those positive feelings, this will strengthen affective attachment. Therefore, affect theory of social exchange proposes that stable and controllable sources of positive feelings (i.e. pleasantness, pride, gratitude) will elicit affective attachments while stable and uncontrollable sources of negative feelings (i.e. unpleasantness, shame, anger) will elicit affective detachment.

Through these Emotional Processes, Networks can develop Group Properties

Repeated exchanges allow a network to evolve into a group. Affect theory highlights the contributions of emotions in producing group properties. Successful interactions generate positive feelings for the involved individuals, which motivates them to interact with the same partners in the future. As exchanges repeat, the strong relationships become visible to other parties, making salient their role as a group and helping to generate a group identity that continues to bind the partners together in a network. Affect theory predicts that networks of negotiated and reciprocal exchange will tend to promote stronger relational ties within partners; productive or generalised exchange will promote stronger network or group-level ties.

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What is Social Penetration Theory?

Introduction

The social penetration theory (SPT) proposes that as relationships develop, interpersonal communication moves from relatively shallow, non-intimate levels to deeper, more intimate ones. The theory was formulated by psychologists Irwin Altman of the University of Utah and Dalmas Taylor of the University of Delaware in 1973 to understand relationship development between individuals. Altman and Taylor noted that relationships “involve different levels of intimacy of exchange or degree of social penetration”. SPT is known as an objective theory as opposed to an interpretive theory, meaning it is based on data drawn from actual experiments and not simply from conclusions based on individuals’ specific experiences.

SPT states that the relationship development occurs primarily through self-disclosure – when one intentionally reveals information such as personal motives, desires, feelings, thoughts, and experiences to others. This theory assumes that as people becomes closer with others, positive reinforcement through positive interactions allow people to achieve deeper levels of intimacy. The theory is also guided by the assumptions that relationship development is systematic and predictable. SPT also examines the process of de-penetration, how some relationships regress over time, and eventually end.

Assumptions

SPT is based on four basic assumptions:

  • Relationship development moves from superficial layers to intimate ones. For instance, people tend to present their outer images only, talking about hobbies on a first date. As the relational development progresses, wider and more controversial topics such as political views are included in the dialogues.
  • Interpersonal relationships develop in a generally systematic and predictable manner. This assumption indicates the predictability of relationship development. Although it is impossible to foresee the exact and precise path of relational development, there is a certain trajectory to follow. As Altman and Taylor note, “[p]eople seem to possess very sensitive tuning mechanisms which enable them to program carefully their interpersonal relationships.”
  • Relational development can move backward, resulting in de-penetration and dissolution. For example, after prolonged and fierce fights, a couple who originally planned to get married may decide to break up and ultimately become strangers.
  • Self-disclosure is the key to facilitate relationship development, and involves disclosing and sharing personal information to others. It enables individuals to know each other and plays a crucial role in determining how far a relationship can go, because gradual exploration of mutual selves is essential in the process of social penetration.

Self-Disclosure

Refer to Self-Disclosure.

Self-disclosure is a purposeful disclosure of personal information to another person. Disclosure may include sharing both high-risk and low-risk information as well as personal experiences, ideas, attitudes, feelings, values, past facts and life stories, future hopes, dreams, ambitions, and goals. In sharing information about themselves, people make choices about what to share and with whom to share it. Altman and Taylor believe that opening the inner self to the other individual is the main path to reaching intimate relationships.

As for the speed of self-disclosure, Altman and Taylor were convinced that the process of social penetration moves quickly in the beginning stages of a relationship and slows down considerably in the later stages. Those who are able to develop a long-term, positive reward/cost outcome are the same people who are able to share important matches of breadth categories. The early reward/cost assessment has a strong impact on the relationship’s reactions, involvement, and expectations in a relationship regarding the future, play a major role in the outcome of the relationship.

Uncertainty Reduction Theory

The uncertainty reduction theory (URT) is the process that people experience as they begin new relationships. When two strangers meet, they engage by asking each other questions in order to build a stronger relationship. In the context of both URT and SPT, questions are seen as a tool to learn information about the other in order to receive rewards. These rewards are either physical/material rewards, or abstract rewards that supplement the relationship as it develops.

Through this process of asking questions in a new relationship, uncertainty and anxiety can be reduced and lead to a more developed relationship between the two people. Where social penetration theory postulates that new relationships (either romantic or platonic) steadily evolve into deeper conversations and interactions, uncertainty reduction theory postulates that these new relationships can reach that deep level through question and answer processes. Although SPT primarily focuses on the linear trajectory of the relationship as the two parties get a deeper understanding of one another, URT is relevant in that it focuses on each instance when uncertainty may need to be reduced through question asking on a case-by-case basis (i.e. the two people initially meet and questions are asked and later on in the relationship, one party asks the other to meet their parents and the two engage in URT to reduce the anxiety and uncertainty surrounding the situation).

Disclosure Reciprocity

Self-disclosure is reciprocal, especially in the early stages of relationship development. Disclosure reciprocity is an indispensable component in SPT, and is a process where one person reveals personal information of a certain intimacy level, and the other person discloses information of the same level. It is two-way disclosure, or mutual disclosure. Disclosure reciprocity can induce positive and satisfactory feelings and drive forward relational development, because as mutual disclosure take place between individuals, they might feel a sense of emotional equity. Disclosure reciprocity occurs when the openness of one person is reciprocated with the same degree of the openness from the other person. For instance, if someone was to bring up their experience with an intimate topic such as weight gain or having divorced parents, the person they are talking to could reciprocate by sharing their own experience.

Self-disclosure being reciprocated is also a forming foundation for interpersonal relationships. If self-disclosure is not reciprocated in an interpersonal relationship, it moves the relationship to potentially face a stage of de-penetration or “slow deterioration of relationship”. This can happen in a few ways, such as oversharing and undersharing. Oversharing personal information can lead to the end of the relationship, as “[s]ome partners may be ill-equipped and underprepared to know someone so intimately”. Since self-disclosure depends on going back and forth, if one partner does not share that, it leads to an imbalance in the relationship, and the bond is unlikely to progress since the other partner only knows a certain amount. This also causes the partner who shares or discloses not wanting to disclose any further, hindering the interpersonal relationship’s progress because “[t]he greater the depth, the more opportunity for a person to feel vulnerable”. Vulnerability leads the partner to believe that there can be an interpersonal relationship as it translates into trust for partners’ relationship.

Onion Model

SPT uses the onion model, which visualises self-disclosure as a process of removing layers. The onion denotes various layers of personality. It is sometimes called the “onion theory” of personality. Three major factors influence self-revelation and begin the process of the onion theory: personal characteristics, reward/cost assessments, and the situational context.

Stages

Relationship development is not automatic, but occurs through the skills of partners in revealing or disclosing first their attitudes and later their personalities, inner character, and true selves. This is done in a reciprocal manner. The main factor that acts as a catalyst in the development of relationships is proper self disclosure. Altman and Taylor proposes that there are four major stages in social penetration:

  1. The orientation stage: individuals engage in small talk and simple, harmless clichés like, ‘Life’s like that’. This first stage follows the standards of social desirability and norms of appropriateness. The outer images are presented and peripheral information are exchanged. The most, but least intimate information is given here.
  2. The exploratory affective stage: individuals start to reveal the inner self bit by bit, expressing personal attitudes about moderate topics such as government and education. This may not be the whole truth as individuals are not yet comfortable to lay themselves bare. This is the stage of casual friendship, and many relationships do not go past this stage.
  3. The affective stage: individuals are getting more comfortable to talk about private and personal matter, and there are some forms of commitment in this stage. Personal idioms, or words and phrases that embody unique meanings between individuals, are used in conversations. Criticism and arguments may arise. A comfortable share of positive and negative reactions occurs in this stage. Relationships become more important to both parties, more meaningful and more enduring. It is a stage of close friendships and intimate partners.
  4. The stable stage: the relationship now reaches a plateau in which some of the deepest personal thoughts, beliefs, and values are shared and each can predict the emotional reactions of the other person. This stage is characterized with complete openness, raw honesty and a high degree of spontaneity. The least, but most intimate information is given here.
  5. De-penetration stage (optional): when the relationship starts to break down and costs exceed benefits, there is a withdrawal of disclosure that causes the relationship to end.

De-Penetration

De-penetration is a gradual process of layer-by-layer withdrawal that causes relationship and intimacy levels to regress and fade away. According to Altman and Taylor, when de-penetration occurs, “interpersonal exchange should proceed backwards from more to less intimate areas, should decrease in breadth or volume, and, as a result, the total cumulative wedge of exchange should shrink”. A warm friendship between two people will deteriorate if they begin to close off areas of their lives that had earlier been opened. Relationships are likely to break down not in an explosive argument but in a gradual cooling off of enjoyment and care. Tolstedt and Stokes note that in the de-penetration process, self-disclosure breadth reduces and self-disclosure depth increases. It is because when intimate relationship is dissolving, a wide range of judgments, feelings and evaluations, particularly the negative ones, are involved in conversations.

Idiomatic Communication in Self-Disclosure

Within the coming together and falling apart stages of a relationship, partners oftentimes use unique forms of communication, such as nicknames and idioms, to refer to one another. This is known as idiomatic communication, a phenomenon that is reported to occur more often among couples in the coming together stages of a relationship. Couples falling apart reported that idiomatic communication, which can include teasing insults and other personally provocative language, have an adverse effect overall on the relationship.

Breadth and Depth

Both depth and breadth are related to the onion model. As the wedge penetrates the layers of the onion, the degree of intimacy and the range of areas in an individual’s life that an individual chooses to share increases.

The breadth of penetration is the range of areas in an individual’s life being disclosed, or the range of topics discussed. For instance, one segment could be family, a specific romantic relationship, or academic studies. Each of these segments or areas are not always accessed at the same time. One could be completely open about a family relationship while hiding an aspect of a romantic relationship for various reasons such as abuse or disapproval from family or friends. It takes genuine intimacy with all segments to be able to access all areas of breadth at all times.

The depth of penetration is a degree of intimacy; as individuals overcome common anxiety over self-disclosure, intimacy builds. Deeper intimacy facilitates relational trust and encourages further conversation about deeper things than would be discussed in everyday conversation. This deepening occurs in many relationships: friendship, familial, peer, and romantic.

It is possible to have depth without breadth and vice versa. For instance, depth without breadth could be where only one area of intimacy is accessed. “A relationship that could be depicted from the onion model would be a summer romance. This would be depth without breadth.”[citation needed] On the other hand, breadth without depth would be simple everyday conversations. An example would be when passing by an acquaintance and saying, “Hi, how are you?” without ever really expecting to stop and listen to what this person has to say is common.

The relationship between breadth and depth can be similar to that used in modern technology. Pennington describes in a study that

… With a click of the mouse to accept them as a “friend” roommates across the country can learn: relationships status (single, engaged, it’s complicated), favorite movies, books, TV shows, religious views, political views, and a whole lot more if someone takes the time to fill out an entire Facebook profile.

Because of social media, the breadth of subjects can be wide, as well as the depth of those using the platforms. Users of these platforms seem to feel obligated to share simple information as was listed by Pennington, but also highly personal information that can now be considered general knowledge. Because of social media platforms and users’ willingness to share personal information, the law of reciprocity is replaced by divulging personal information to countless followers and friends without them reciprocating the same level of vulnerability. In cases like this, there is depth without much breadth.

Barriers

Several factors can affect the amount of self-disclosure between partners: gender, race, religion, personality, social status, and ethnic background. For example, American friends tend to discuss intimate topics with each other, whereas Japanese friends are more likely to discuss superficial topics. One might feel less inclined to disclose personal information if doing so would violate their religious beliefs. Being part of a religious minority can also influence how much one feels comfortable in disclosing personal information. In romantic relationships, women are more likely to self-disclose than their male counterparts. Men often refrain from expressing deep emotions out of fear of social stigma. Such barriers can slow the rate of self-disclosure and even prevent relationships from forming. In theory, the more dissimilar two people are, the more difficult or unlikely self-disclosure becomes.

Stranger-on-the-Train Phenomenon

Most of the time individuals engage in self-disclosure strategically, carefully evaluating what to disclose and what to be reserved, since disclosing too much in the early stage of relationship is generally considered inappropriate, and can end or damage a relationship. In certain contexts, self-disclosure does not follow the pattern. This exception is known as the “stranger-on-the-train” phenomenon, in which individuals rapidly reveal personal information with complete strangers in public spaces. This specific concept can be known as verbal leakage, which is defined by Floyd as “unintentionally telling another person something about yourself”. SPT operates under the impression that the self-disclosure given is not only truthful, meaning the speaker believes what is being said to be true, but intentional. Self-disclosure can be defined as “the voluntary sharing of personal history, preferences, attitudes, feelings, values, secrets, etc., with another person”. The information given in any relationship, whether acquaintance or a well-established relationship, should be voluntarily shared, otherwise it does not follow the laws of reciprocity and is considered verbal leakage, or the stranger-on-the-train phenomenon. Some researchers argue that revealing our inner self to complete strangers is deemed as “cathartic exercise” or “service of confession”, which allows individuals to unload emotions and express deeper thoughts without being haunted by potential unfavourable comments or judgements. This is because people tend to take lightly and dismiss responses from strangers, who do not really matter in their lives. Some researchers suggest that this phenomenon occurs because individuals feel less vulnerable to open up to strangers who they do not expect to see again.

Sexual Communication Anxiety among Couples

The rate of sexual satisfaction in relationships has been observed to relate directly to effective communication between couples. Individuals in a relationship who experience anxiety find it difficult to divulge information regarding their sexuality and desires due to the perceived vulnerabilities in doing so. In a study published by the Archives of Sexual Behaviour, socially anxious individuals generally attribute potential judgement or scrutiny as the main instigators for any insecurities in self-disclosing to their romantic partners. This fear of intimacy, and thus a lower level of sexual self-disclosure within a relationship, is predicted to correlate to a decrease in sexual satisfaction.

Rewards and Costs Assessment

Social Exchange Theory

Refer to Social Exchange Theory.

Social exchange theory states that humans weigh each relationship and interaction with another human on a reward-cost scale without realising it. If the interaction was satisfactory, then that person or relationship is looked upon favourably. When there are positive interactions that produce good reward/cost calculations, the relationship is likely to be more satisfying. If an interaction was unsatisfactory, then the relationship will be evaluated for its costs compared to its rewards or benefits. People try to predict the outcome of an interaction before it takes place. From a scientific standpoint, Altman and Taylor were able to assign letters as mathematical representations of costs and rewards. They also borrowed the concepts from Thibaut and Kelley’s in order to describe the relation of costs and rewards of relationships. Thibaut and Kelley’s key concepts of relational outcome, relational satisfaction, and relational stability serve as the foundation of Irwin and Taylor’s rewards minus costs, comparison level, and comparison level of alternatives.

Applications

Interpersonal Communication

The value of SPT initially lies in the area of interpersonal communication. Scholars have been using the concepts and onion model to explore the development of counter-sex/romantic relationships, friendships, parent-child relationships, employer-employee relationships, caregiver-patient relationships and beyond. Some of the key findings are described as follows.

Researchers have found that in parent-child relationships, information derived from the child’s spontaneous disclosure in daily activities was most closely connected to generating and maintaining their trust in parents, indicating the importance of developing shallow but broad relationships with children through everyday conversation rather than long-lasting profound lectures. Honeycutt used the SPT model and the Attraction Paradigm to analyse happiness between married couples. While the SPT model believes that relationships are grounded on effective communication, the Attraction Paradigm believes that relationships are grounded on having shared interests, personality types, and beliefs. The results showed that having a perceived understanding of each other can lead to happiness between married couples. While research notes that it looks only at perceived understanding and not actual understanding, it shows the importance of relationship development. The more that partners in a relationship interact with each other, the more likely they are to understand each other better. Scholars also use this theory to examine other factors influencing the social penetration process in close friendships. As Mitchell and William (1987) state, ethnicity and sex have an impact on friendships. The survey results indicates that more breadth of topics occurs in penetration process in black friendships than white. Regarding caregiver-patient relationships, developing a social penetrated relationship with institution disclosed breadth and depth information and multiple effective penetration strategies is critical to the benefits of the patients

Gender-Based Difference in Self-Disclosure

Research demonstrates that there are significant gender differences in self-disclosure, particularly emotional self-disclosure, or expressing personal feelings and emotions, such as, “Sometimes, I feel lonely to study abroad and to be away from my family.” Emotional self-disclosure is at the core of intimate relationship development, because unlike factual (descriptive) self-disclosure or superficial self-relevant facts, it is more personal and more effective to cultivate intimacy. Emotional self-disclosure makes individuals “transparent” and vulnerable to others. According to previous studies, females are more socially oriented, whereas males are more task-oriented, and thus females are believed to be more socially interdependent than males. In a friendship between females, emotional attachments such as sharing emotions, thoughts, experiences, and supports are fundamental, while friendships between males tend to focus on activities and companionship. Overall, women’s friendships are described as more intimate than men’s friendships.

In addition, there is a gender difference regarding to topics revealed. Men tend to disclose their strengths, while women disclose their fears more. Both men and women are prone to disclose their emotions to same-sex friends more, but women are prone to reveal more than men to both same-sex as well as cross-sex friends. According to research conducted among Pakistani students, women extensively disclose their feelings, while emotions such as depression, anxiety and fear are more likely being disclosed to male friends, because men are perceived as more capable to deal with such emotions.

Self-Disclosure in Intercultural Relationships

Research reveals that there are multiple obstacles and tensions that occur within intercultural and interracial relationships that do not exist in intracultural and intraracial relationships. These challenges are due to the different norms and ideals a person learns within their racial, ethnic, and national group contexts, meaning an individual will feel more comfortable and understood by those who learned and share the same coordinated meanings.

The first obstacle that may occur is in the initial meeting, since cultural and racial differences can hinder a relationship from forming. If a connection develops, the next obstacle is in self disclosure. Through self-disclosure, the relationship evolves from the superficial orientation stage to a more intimate, understanding level.

Self-Disclosure in the LGBT Community

Minority groups have a unique way of creating closeness between each other. For example, lesbian friendships and intimate relationships are reliant on mutual self-disclosure and honesty. Both parties must expose themselves for an authentic and genuine relationship to develop. The problem is that for many lesbians, this process is not always as simple as it may seem. Exposing one’s sexual orientation can be a difficult and gruelling process and because of this, many lesbians avoid disclosing their true identities to new acquaintances, which leads them to turn to their family members or already existing social support systems, and can strain or reduce those relationships. Because of these difficulties, lesbians will limit who they choose to surround themselves with. Many involve themselves in groups that are solely made up of only lesbians or are only made up of heterosexual women to avoid their true lesbian identity. It can be difficult for lesbian individuals to open-up about their sexual identities, because of the fear of being rejected or losing special relationships.

A study was done to examine self-disclosure among LGBT youths. Through a series of interviews, one group described their coming out experiences. They told the interviewers about who they chose to disclose their sexual orientation to and whether the disclosure had a positive or negative effect on their relationships. Results showed that more youths disclosed their sexual orientation to their friends than to their parents. A number of participants chose to disclose their sexual orientation to their teachers. Results also showed both positive and negative reactions. Some youth expressed de-penetration in their friendships after coming out, as well as de-penetration in their sibling relationships. Some participants expressed experiencing other reactions beside positive and negative. There were invalidated reactions, where a participant’s sexual orientation was dismissed as a “phase”, and neutral reactions, where the recipient of the disclosure informed the participant that they were already aware of their sexual orientation. Some participants expressed having mixed and evolving results. For example, a participant who identified as a transgender man said that his mother was initially fine with his sexual orientation, which at the time was a lesbian, but had a negative reaction when he later came out as transgender. A few participants mentioned that they had initially received negative reactions from friends and family after coming out, but that as time went on, their sexual orientation came to be accepted and the relationships remained intact.

LGBT professionals often feel anxiety about disclosing their sexual orientation to their colleagues. Professionals who chose to disclose their sexual orientation have had mixed reactions in how it has affected their relationship with their colleagues. Some had had positive reactions, strengthening their relationships and their overall job satisfaction, while others have had the opposite experience. They feel that disclosing their sexual orientation hurt their professional relationships and their overall job satisfaction. The atmosphere of one’s office can influence their decision to disclose their sexual orientation. If their colleagues are themselves LGBT or if they have voiced support for the LGBT community, the more likely they are to disclose their sexual orientation. If they have little to no colleagues who are openly part of the LGBT community or if there is no vocal support, the less likely they are to come out.

According to a study, LGBT people have different ways of coming out. These varying methods of disclosure include pre-planned, in which someone decides to arrange a conversation; emergent, in which someone decides to come out based on an ongoing conversation; coaxed, in which someone encouraged to come out by someone else; forced, in which someone is coerced to come out; romantic, in which someone comes out by making romantic or sexual advances; or educational, in which someone comes out in order to educate or encourage others, usually in front of an audience.

Patient Self-Disclosure in Psychotherapy

Patient self-disclosure has been a prominent issue in therapy, particularly in psychotherapy. Early studies have shown that patients’ self-disclosure is positively related to treatment outcomes. Freud is a pioneer in encouraging his patients to totally open up in psychotherapy. Many early clinical innovations, such as lying on the couch and therapist’s silence, are aimed to create an environment, an atmosphere, that allows patients to disclose their deepest self, and free them from concerns facilitating conscious suppression of emotions or memories. Even with such efforts, Barry A. Farber says that in psychotherapy, “full disclosure is more of an ideal than an actuality”. Patients are prone to reveal certain topics to the therapists, such as disliked characteristics of themselves, social activities, as well as relationship with friends and significant ones; and tend to avoid discussing certain issues, such as sexual-oriented experiences, immediately experienced negative reactions (e.g. feeling misunderstood or confused) due to conscious inhibition.

In psychotherapy, patients have to deal with the tension between confessional relief and confessional shame all the time. It has been shown that the length of therapy and the strength of the therapeutic alliance (the bond between the patient and the therapist) are two major factors that affect self-disclosure in psychotherapy. As SPT indicates, the longer patients spent time with their therapists, the range of issues being discussed broadens, and more topics are marked with depth. The greater the depth of the discussions, the more likely the patient feels being vulnerable. To strengthen the alliance, cultivating a comfortable atmosphere for self-disclosure and self-discovery is important.

Ethical Decision Making

Ethical and moral decision making has been the topic of contentious academic debate for some time. According to a study, SPT was found to be one of the most applicable communication theories to explain the way people make their decisions based on their ethical and moral compass. The theory shows strong correlation between self disclosure and reinforcement patterns, which are shown to have a big impact on one’s perceived ethical code. This can be applied to a number of fields including communications, psychology, ethics, philosophy, and sociology.

Patient/Therapist Self-Disclosure

The condition of patients with eating disorders have been shown to improve with therapist self-disclosure. In 2017, a study was conducted and 120 participants (95% women) were surveyed. For the purpose of the study, appropriate therapist self-disclosure was defined as sharing positive feelings towards participants in therapy and discussing one’s training background.

The results found that 84% of people said their therapist disclosed positive feelings to them while in therapy. The study found that when therapists disclosed positive feelings, it had a positive effect on the patient’s eating problems. Eating disorders generally got better with therapist self-disclosure. When the therapist shared self-referent information to the patient it created trust and the patients perceived the therapist as being more “human.” Patients with eating disorders saw the therapist disclosure as a strengthening therapeutic relationship. However, personal self-disclosure of the therapist – sexuality, personal values, and negative feelings – was considered inappropriate by patients.

Self-Disclosure and Individuals with Social Anxiety Disorder

Social anxiety disorder (SAD) is a disorder in which individuals experience overwhelming levels of fear in social situations and interactions. They tend to adopt strategic avoidance of social interactions, which makes it challenging for them to disclose themselves to others and reveal emotions. Self-disclosure is the key to foster intimate relationship, in which individuals can receive needed social support. Close friendships and romantic relationships are two major sources for social supports, which have protective effects and play a crucial role in helping individuals with social phobia to cope with distress. Due to the profound impacts of the anxiety disorder, it has been found that late marriage or staying unmarried is prevalent among individuals with SAD. This is problematic, because being unable to gain needed social supports from intimate ones further confines the social phobic in the loneliness and depression that they have been suffering from. In response to the problem, Sparrevohn and Rapee suggest that improving communication skill, particularly self-disclosure and emotional expression, should be included in future social phobia treatment, so the quality of life of individuals with social phobia can be improved.

Server-Patron Mutual Disclosure in Restaurant Industry

As social penetration theory suggests, disclosure reciprocity induces positive emotion which is essential for retaining close and enduring relationships. In the service industry, compared with securing new customers, maintaining long-term relationships with existing customers is more cost-effective. Hwang et al. indicates that mutual disclosure is the vital factor for establishing trust between customers and servers. Effective server disclosure, such as sincere advice about menu choices and personal favourite dishes, can elicit reciprocity of information exchange between servers and customers. The received information regarding to the taste and preference of the customers then can be used to provide tailored services, which in turn can positively strengthen customers’ trust, commitment and loyalty toward the restaurant.

Hwang et al. suggest that server disclosure is more effective to evoke customer disclosure in female customers, who are more likely to reveal personal information than their male counterparts. In addition, studies have shown that factors such as expertise (e.g. servers’ knowledge and experience), customer-oriented attribute (e.g. listening to the concerns from the customers attentively), as well as marital status influence mutual disclosure in the restaurant setting. Expertise is positively correlated to both customer and server disclosure. Server disclosure is only effective in inducing disclosure and positive feelings from unmarried patrons who feel more comfortable to have a conversation with the servers.

Organisational Communication

The ideas posited by the theory have been researched and re-examined by scholars when looking at organisational communication. Some scholars explored the arena of company policy making, demonstrating that the effect company policies have on the employees, ranging from slight attitudinal responses (such as dissatisfaction) to radical behavioural reactions (such as conflicts, fights and resignation). In this way, sophisticated implementation of controversial policies is required (Baack, 1991). SPT offers a framework allowing for an explanation of the potential issues.

Media-Mediated Communication

Self-Disclosure in Reality TV

Reality television is a genre characterised by real-life situations and very intimate self-disclosure. Self-disclosure on reality shows can be considered to be self-disclosure by media characters, and the relationship between the audience and the media character is parasocial.

In reality shows, self-disclosure are usually delivered as monologues, which is similar real-life self-disclosure and gives the audience the illusion that the messages are directed to them. According to social penetration theory, self-disclosure should follow certain stages, moving from the superficial layers to the central layers gradually. Nonetheless, rapid self-disclosure of intimate layers is a norm in reality TV shows, and unlike interpersonal interactions, viewers prefer early intimate disclosure and such disclosure leads to positive rather than inducing uncomfortable feelings.

Computer-Mediated Communication

Computer-mediated communication (CMC) is another way in which people can develop relationships. Technology is seen as a medium that connects people, who would otherwise be strangers, through shared interests or cultures. The Internet has been thought to broaden the way people communicate and build relationships by providing a medium in which people could be open-minded and unconventional and circumvent traditional limitations like time and place. Before social media and online dating sites, strangers communicated with each other through pen-pal organisations or face-to-face in public locations. With the influx of CMC and the advancement of technology, strangers can decide whether they will invest time in and develop a relationship based on information that is provided in a profile. When someone sees that a person included a similar interest to them in their profile, the uncertainty becomes reduced and the two strangers utilise CMC to connect over their shared interests.

As time has progressed, the stigma around online dating has reduced significantly and more research on SPT and CMC is being done. When engaging in a new relationship through CMC, there are some missing elements and nonverbal cues, which increases the uncertainty in the relationship. With the prominent use of online dating services, relationship development has changed. Before CMC influenced relationships, couples solely relied on face-to-face interactions, nonverbal cues, and first impressions to decide if they would continue to develop the relationship further. The introduction of CMC in romantic relationships has added an element for all parties to consider when beginning their relationships.

Some researchers found that self-disclosure online tends to reassure people that if they are rejected, it is more likely to be by strangers and not family or friends, which reinforces the desire to self-disclose online rather than face-to-face. Not only are people meeting new people to make friends, but many people are meeting and initiating romantic relationships online. In another study, it was found that “CMC dyads compensated for the limitations of the channel by making their questions more intimate than those who exhibited face-to-face”.

Celebrities’ Self-Disclosure on Social Media

On social media, the boundaries between interpersonal and mass communication is blurred, and parasocial interaction (PSI) is adopted strategically by celebrities to enhance liking, intimacy, and credibility from their followers. “During PSI, people interact with a media figure, to some extent, as if they were in an actual interpersonal relationships with the target entity.” For celebrities, professional self-disclosure (e.g. information about upcoming events) and personal self-disclosure such as emotions and feelings are two primary ways to cultivate illusory intimacy with their followers and to expand their fan bases. Unlike real-life interpersonal relationships, disclosure reciprocity is not expected in parasocial interactions, although through imagined interactions on social medias, followers feel they are connected to the media figures.

Social Networking

Self-disclosure has been studied when it comes to face-to-face interactions. There have been surveys conducted about how social networking sites such as Facebook, MySpace, Twitter, LinkedIn, hi5, myyearbook, or Friendster affect interactions between human beings. On Facebook, users are able to determine their level and degree of self-disclosure by setting their privacy settings. People achieve breadth by posting about their lives and sharing surface information, and develop intimate relationships with depth by sending private Facebook messages and creating closed groups.

The level of intimacy that one chooses to disclose depends on the type of website they are using to communicate. Disclosing personal information online is a goal-oriented process; if one’s goal is to build a relationship with someone, they would likely disclose personal information over instant messaging (IM) and on social media. It is highly unlikely that they would choose to share that information in a website that is used for online shopping. With online shopping, the goal is to make a purchase, so the individual would share only the information needed (i.e. name and address) to make a purchase. When disclosing information over IM and in social media, the individual is much more selective in what they choose to disclose.

“The hyperpersonal perspective suggests that the limited cues in CMC are likely to result in over attribution and exaggerated or idealized perceptions of others and that those who meet and interact via CMC use such limited cues to engage in optimized or selective self-presentation”. There is the possibility that someone could mislead another person because there are more opportunities to build a more desirable identity without fear of persecution. If there is no chance of ever meeting the person on the other end of the computer, then there is a high risk of falsifying information and credentials.

Research has been done to see what kinds of people tend to benefit most from online self-disclosure. The “social compensation” or “poor-get-richer” hypothesis suggests that those who have poor social networks and social anxiety can benefit by disclosing themselves freely and creating new relationships through the Internet. However, other research has been performed to observe that extraverts are more likely to disclose information online. This brings in the “rich-get-richer” hypothesis, which states that “the Internet primarily benefits extraverted individuals…[and] online communication…increases the opportunities for extraverted adolescents to make friends… [the research concluded that] extraverted individuals disclosed more online than introverted”.

Another study found that while it may be easier for many people to disclose information and dive into their social penetration more quickly online, it also had less favourable outcomes for the closeness individuals may feel when disclosing information online as opposed to in person.

Online Dating

Some scholars posit that when initiating a romantic relationship, there are important differences between internet dating sites and other spaces, such as the depth and breadth of the self-disclosed information given before they go further to one-on-one conversation. Studies have shown that in real life, adolescents tend to engage in sexual disclosure according to the level of relationship intimacy, which supports the social penetration model; in cyberspace, men present a stronger willingness and interest to communicate without regarding the current intimacy status or degree. There are also many counter-examples of the theory that exist in romantic relationship development. Some adolescents discuss the most intimate information when they first meet online or have sex without knowing each other thoroughly. Contrary to the path stated by SPT, the relationship would have developed from the core – the highest depth – to the superficial surface of large breadth. In this way, sexual disclosure on the part of adolescents under certain circumstances departs from the perspective of SPT.

Gibbs, Ellison, and Heino conducted a study analysing self-disclosure in online dating. They found that the desire for an intimate face-to-face relationship could be a decision factor into how much information one chose to disclose in online dating. This might mean presenting an honest depiction of one’s self online as opposed to a positive one. Having an honest depiction can potentially prevent dating from occurring, especially if the depiction is seen as negative. This could be beneficial, as it would prevent the formation of a relationship that would likely fail. It could also cause the potential date to self-disclose about themselves in response, adding to the possibility of making a connection.

Some individuals might focus more on having a positive depiction, which may cause them to be more selective in the information they disclose. An individual who presents themselves honestly could argue that disclosing their negative information is necessary as in a long-term relationship, one’s partner would eventually learn of their flaws. An individual who presents themselves positively could argue it is more appropriate to wait until the relationship develops before sharing negative information.

In a separate study, Ellison, Heino, and Gibbs analysed specifically how one chose to present themselves in online dating. They found that most individuals thought of themselves as being honest in how they presented themselves, and that they could not understand why someone would present themselves dishonestly. Most people present an ideal self – what one would like themselves to be as opposed to what they actually are in reality. One could justify this by believing that they could become their ideal self in the future. Some users might present themselves in a way that is not necessarily false, but not fully true either. For example, one could say that they enjoy activities such as scuba diving and hiking, but go several years without partaking in them. This could come across as misleading to a potential date who partakes in these activities regularly. Weight is a common area in which one might present an ideal self as opposed to an honest self. Some users might use older pictures or lie about their weight with the intention of losing it. For some individuals, they might present themselves in a way that is inaccurate but is how they see themselves. This is known as the “foggy mirror” phenomenon.

Blogging and Online Chatting

With the advent of the Internet, blogs and online chatrooms have become ubiquitous. Generally, those who blog on a professional level do not disclose personal information; they only disclose information relative to the company they work for. However, those who blog on a personal level have also made a career out of their blogging – there are many who are making money for sharing their lives with the world.

Further, bloggers tend to have significantly different patterns of self-disclosure for different target audiences. The online survey that asked 1,027 Taiwanese bloggers examined the depth and breath of what bloggers disclosed to the online audience, best friends, and parents, as well as nine topics they discussed. Based on a research study on the relationship between the social penetration theory and blogging, it was discovered that “bloggers disclose their thoughts, feelings, and experiences to their best friends in the real world the deepest and widest, rather than to their parents and online audiences. Bloggers seem to express their personal interests and experiences in a wide range of topics online to document their lives or to maintain their online social networks.” Another study looked at online chatting, and noted that “once a norm of self-disclosure forms, it is reinforced by statements supportive of self-disclosures but not of non-self disclosures”.

Cross-Cultural Social Penetration

Studies have rarely considered the differences that cultural nuances can play in social penetration, particularly when it is between two cultures which are either high context or low context. However, it was found that social penetration theory can be generalized to North American-Japanese dyads, which was further supported when comparing the research to the highest level of intimacy marital communication. The same held to be true when it came to analysing the level of intimacy between different dyads across the spectrum, but it was found that “the results from the analysis of the dispersion scores revealed that mixed dyads had significantly less agreement than low intimacy dyads on the amount of personalized communication and less, but not significantly less, agreement than low intimacy dyads.” Therefore, conflict came more from differences in intimacy than from differences in cultural contexts. The study also found that opposite-sex dyads were generally more personalised than same-sex dyads, regardless of culture. Perceived difficulty of communication had a high negative correlation, suggesting that as communicative difficulty is reduced, a relationship may grow. The opposite was found to be true.

Criticism

One of the common criticisms of SPT is that it can have a narrow, linear approach to explaining how human beings interact with one another and disclose information. SPT also focuses more on early stages of human connection, and does not take into account the various ways people get close, and how multi-layered and varied closer relationships can be. It does not apply as well to co-workers, neighbours, acquaintances, or other forms of fleeing relationships, and has been criticized for assuming all relationships will follow the same direction. Likewise, the theory is criticised for not being as concise when describing established relationships, such as lifelong friends, family members, or couples that have been married for several decades and would presumably be as intimate as possible. Another concept called into question is the idea of reciprocity and when it is the most impactful. It is assumed that reciprocity is highest in the middle stages of a relationship rather than later on as SPT suggests.

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