What is Raison Oblige Theory?

Introduction

In psychology, certain seemingly-maladaptive human behaviours superficially appear to be attempts to confirm one’s own self views (i.e. self-esteem, self-concept, or self-knowledge), even when this self-view is negative or inaccurate. Raison oblige theory (ROT) instead explains these behaviours as consequences of a rational obligation to accept information only inasmuch as it concurs with one’s current self-views.

Developed by Aiden P. Gregg (2006), the theory seeks to supplant William Swann (1983)’s self-verification theory (SVT), which takes the observed behaviours at face value. Both theories provide viable accounts of observed evidence. However, what SVT identifies as confirmation-attempts, raison oblige theory instead considers attempts to accurately and honestly convey one’s self-views to others.

Empirical Phenomena

ROT analyses what is conventionally considered self-verifying behaviour: any action which ultimately coincides with and reinforces existing self-views. Thus a person with positive self-views attempts to seek positive information, which verifies their own positivity. Likewise, people with negative self-views, including those diagnosed with depression, show a preference for negative information.

The latter case has been observed in a wide variety of contexts, including (feigned) psychological studies, romantic partnerships, college roommates, and social groups. More generally, a preference for people who share one’s self view and avoidance of those who do not has been empirically replicated many times (e.g. Swann et al. 1992;Gregg 2007).

A number of conditions appear to influence the likelihood of engaging in self-verification: the importance (Swann & Pelham 2002), extremity, and certainty[10] of a self-view, as well as a perceived threat to identity (Swann et al., 2002), the intelligence of an evaluator, or the importance of the interactional partner (Swann, De La Ronde & Hixon 1994).

Origins

This collective evidence discussed above is often interpreted self-verificatory motive (e.g. Giesler et al., 1996). However, as Gregg (2007) pointed out, the evidence is hardly conclusive. Just because the actions appear to be self-confirmation does not mean that they are in fact motivated so. Similarly, self-defeating behaviour such as drug abuse does not certify a motive to self-defeat.

These philosophical difficulties are often explained away with the concept of affect: a person wants to act according to their best interests, but they also seek immediate relief from negative affect. Gregg (2007) argues that these epicycles make the theory unparsimonious.

Underlying Assumptions

Gregg (2007) argues that psychologists too often overlook rational cognition, when seeking to explain behaviours they observe. Given the traditional emphasis on self-enhancement, self-improvement and self-assessment motives, the naïve student might assume the effects of rationality small. But “rationality is pervasive and motives merely qualify it” (Gregg 2007).

In support, Gregg notes that, in the absence of rationality, we likely would not adhere to self-views at all. Instead, people would choose a self-view they liked, and behave accordingly. Grandiose delusions would dominate self-assessment, and analogous pathologies dominate self-enhancement and self-improvement.

But those behaviours are not observed. Instead, every healthy person is aware of reality and adheres to an unspoken set of rules of reason permitting them to act consistently with the physical world around them.

Consequently, Gregg argues that a psychologist’s first explanation for observed behaviour ought be some form of rational cognition. Until this supposition is shown false, and the only question left is to justify or interpret why the act is rational. Raison oblige theory extends this binding to self-view as well.

Hypothetical Situation

Consider the choice between interaction with person (A), who shares my self-views, and person (B), who does not. Empirical evidence suggests that I would opt for person A.

ROT explains this choice in terms of whether I can earnestly believe the information so gained to be a true representation of myself. Despite the desire for positive information to be true, I will ignore it if I cannot subjectively believe it.

Importantly, this “bubbling” behaviour does not demonstrate a motivational need to do so (Gregg 2007).

Common Pathological States

Self-Esteem

Self-esteem has a very strong influence on a person’s self-view. A person with high self-esteem is more likely to have a positive self-view, whereas a person with low self-esteem is more likely to have a negative self-view. Many studies that seemingly provide evidence for a self-verifying motive use self-esteem as an independent variable to demonstrate that people confirm a self-view that corresponds to their level of self-esteem.

However, one can argue that this behavioural evidence is circumstantial and that the correlation does not demonstrate motivation.

  • If a person with low self-esteem confirmed a self-view congruent to that of low self-esteem, it does not necessarily provide evidence for motivation to confirm a self-view.
  • ROT claims that people are aware of their self-views and believe them to be accurate. As a result, they answer questionnaires honestly, and report their self-views as they truly see them due to an obligation to reason.

People may not want self-verifying information to be true of them and may want others to view them positively rather than negatively.

Further research needs to be undertaken to fully investigate the relationship between self views and self-esteem. (see. Gregg, 2007)

  • Do people with low self-esteem want critical feedback to be true; are they motivated?
  • Do people with low self-esteem actually want their self view to be accurate, or would they prefer a more positive self view?

ROT predicts that people with low self-esteem are bound by reason to confirm their existing self view but that they do not necessarily like it (Gregg & De Waal-Andrews, 2007). If a motivation to self-verify were present then people with low self-esteem would not care about what their self-view was, they would instead focus on actively trying to confirm it.

Depression

Depression is accompanied by very low self-esteem and has therefore been a topic of strong interest for those investigating self verifying behaviours. Depression is always accompanied by low self-esteem but having low self-esteem does not necessarily mean you are depressed.

It argued that those suffering with depression, or with generally low negative self-views, will actively seek negative feedback in order to confirm their self-view; they find it more favourable. Giesler et al. (1996) tested this prediction by classifying participants into three separate groups; high self-esteem, low self-esteem and depressed individuals. When offered a choice of positive or negative feedback, depressed individuals chose to receive negative feedback 82% of the time, suggesting a strong desire to negatively re-affirm their self view. The seeking of negative feedback in order to self-verify has thus been argued to maintain a depressive state.

ROT challenges this interpretation and suggests that the observed behaviour and maintenance of depressive state is caused by an obligation to confirm a depressive self-concept. This particular study, and many others like it can be reinterpreted using ROT. The choice of negative feedback reflects the obligation to choose information consistent with an honestly held self view.

Correlations do not equal causation; The evidence for SVT assumptions of motivation drawn from studies on depression could be circumstantial and therefore do not provide explicit proof of a motive to self-verify.

Depression, Motivation and Desire

Motivation is interlinked with desire. I am hungry therefore I am motivated to eat food; I want to eat.

In SVT studies of depressed persons they are asked whether they would like to receive favourable or unfavourable feedback on their personality. In concurrence with SVT and ROT predictions they chose the unfavourable feedback due to a negative self-view. These studies demonstrate that self-enhancement striving has been overridden by a separate cognitive process.

If a person with high self-esteem confirms their self-view this may not be self-verification as this is more likely to be due to the self-enhancement motive. Therefore, SVT and ROT studies tend to focus on depressive participants who’s verification of negative information can not be attributed to self-enhancement.

  • However, Recent findings show that people with depression and high self-esteem both want to receive favourable feedback more than critical feedback.
  • This suggests that people do not want to receive feedback that confirms their self-view. A lack of desire implies that motivation is not responsible for self-verification.
  • Gregg & De Waal-Andrews (2007) also show that the lower a participant’s self-esteem, the less they anticipated liking critical feedback, and the less keen they were for it to be true, supporting ROT predictions.

Relationships

One example that is well explained by Raison Oblige Theory is why people stay in abusive relationships. According to Rusbult and Martz (1995) more than 40% of women who seek help from a shelter when being abused by their partner then return to living with their partner and remain in the abusive relationship.

Self-verification theory would explain this by the abused partner’s need to self-verify that the way they are being treated is deserved, in order to establish an accurate self-concept (Swann & Ely, 1984).

However the alternative explanation from Raison Oblige Theory is that an abused individual will rationalise the situation they are in and come to the conclusion that they themselves are in some way causing the abuse. This leads to the honest belief that they deserve the abuse and causes feelings of worthlessness. This results in the abused individual remaining loyal to their partner and failing to seek help, as they believe the abuse is their fault and that they need to improve in some way in order that the abuse will stop. Raison Oblige Theory also explains that the abused partner feels that they will gain no benefit from leaving an abusive relationship, as they see the abuse as their fault. This also explains why the abused individual may defend their partner should anyone outside the relationship become aware of the abuse.

Evidence

Motivation and Affect

Behaviour does not always reflect motivation:

  • We do things we do not want to do but are obliged to do (e.g. giving up leisure time to do work)
  • We voluntarily refrain from doing things that we want to do (e.g. making up qualifications to secure a job we want)

These examples demonstrate that behaviour does not always reflect motivation. However, they do demonstrate a cognitive overruling of desire/motive.

  • Motivation incurs negative affect when conditions are not met; I want to improve, I fail; I feel bad.
  • Striving to self verify should have an influence on affect.
  • A person with a negative self view should therefore be less disturbed by critical feedback than a person with high self-esteem.
  • Depressed:
    • Critical feedback negatively influences their self enhancing motive but bolsters their self verification motive.
  • High self-esteem:
    • Critical feedback negatively influences their self enhancing motive(ego) and their self verification motive.
  • High self-esteemed people should be more emotionally disturbed by critical feedback than depressed people. However, this is not the case (Jones, 1975; Taylor & Brown, 1988).

Obligation to Ratiocinate

  • Day to day examples of obligation to reason; Grandiose delusions are rare.
  • We accept new self views after a change in appearance or capabilities; we rationalise changes and challenges.
  • People are reasonable in thought, without reason grandiose delusions would have prevented the existence of our species; I can’t be killed; I can fight this mammoth alone; I can attack this man without consequence; I am the best person in the world.

The Effect of Rationality on Motivation

Self-assessment is bound to rational perception;

  • I believe what is subjectively possible.
  • Assessment is based on accurate perception, not subjective desire: Grandiose delusions are rare.

Self-enhancement is bound to rational perception;

  • The above-average effect is bound to the limits of subjective plausibility (Gregg, 2007).
  • specific compared traits succumb to the effect much less because people are aware of their ability compared to others. Commonly held traits can be exaggerated due to a larger latitude of comparison.

This page is based on the copyrighted Wikipedia article < https://en.wikipedia.org/wiki/Raison_oblige_theory >; it is used under the Creative Commons Attribution-ShareAlike 3.0 Unported License (CC-BY-SA). You may redistribute it, verbatim or modified, providing that you comply with the terms of the CC-BY-SA.

What is Self-Verification Theory?

Introduction

Self-verification is a social psychological theory that asserts people want to be known and understood by others according to their firmly held beliefs and feelings about themselves, that is self-views (including self-concepts and self-esteem). It is one of the motives that drive self-evaluation, along with self-enhancement and self-assessment.

Because chronic self-concepts and self-esteem play an important role in understanding the world, providing a sense of coherence, and guiding action, people become motivated to maintain them through self-verification. Such strivings provide stability to people’s lives, making their experiences more coherent, orderly, and comprehensible than they would be otherwise. Self-verification processes are also adaptive for groups, groups of diverse backgrounds, and the larger society, in that they make people predictable to one another thus serve to facilitate social interaction. To this end, people engage in a variety of activities that are designed to obtain self-verifying information.

Developed by William Swann (1981), the theory grew out of earlier writings which held that people form self-views so that they can understand and predict the responses of others and know how to act toward them.

Difference between Positive and Negative Self-Views

There are individual differences in people’s views of themselves. Among people with positive self-views, the desire for self-verification works together with another important motive, the desire for positive evaluations or “self enhancement”. For example, those who view themselves as “insightful” will find that their motives for both self-verification and self-enhancement encourage them to seek evidence that other people recognise their insightfulness.

In contrast, people with negative self-views will find that the desire for self-verification and self-enhancement are competing. Consider people who see themselves as disorganised. Whereas their desire for self-enhancement will compel them to seek evidence that others perceive them as organized, their desire for self-verification will compel such individuals to seek evidence that others perceive them as disorganised. Self-verification strivings tend to prevail over self-enhancement strivings when people are certain of the self-concept and when they have extremely depressive self-views.

Self-verification strivings may have undesirable consequences for people with negative self-views (depressed people and those who suffer from low self-esteem). For example, self-verification strivings may cause people with negative self-views to gravitate toward partners who mistreat them, undermine their feelings of self-worth, or even abuse them. And if people with negative self-views seek therapy, returning home to a self-verifying partner may undo the progress that was made there. Finally, in the workplace, the feelings of worthlessness that plague people with low self-esteem may foster feelings of ambivalence about receiving fair treatment, feelings that may undercut their propensity to insist that they get what they deserve from their employers (see: workplace bullying).

These findings and related ones point to the importance of efforts to improve the self-views of those who suffer from low self-esteem and depression.

Effects on Behaviour

In one series of studies, researchers asked participants with positive and negative self-views whether they would prefer to interact with evaluators who had favourable or unfavourable impressions of them. The results showed that those with positive self-views preferred favourable partners and those with negative self-views preferred unfavourable partners. The latter finding revealed that self-verification strivings may sometimes trump positivity strivings.

Self-verification motives operate for different dimensions of the self-concept and in many different situations. Men and women are equally inclined to display this tendency, and it does not matter whether the self-views refer to characteristics that are relatively immutable (e.g. intelligence) or changeable (e.g. diligence), or whether the self-views happen to be highly specific (e.g. athletic) or global (e.g. low self-esteem, worthlessness). Furthermore, when people chose negative partners over positive ones, it is not merely in an effort to avoid interacting with positive evaluators (that is, out of a concern that they might disappoint such positive evaluators). Rather, people chose self-verifying, negative partners even when the alternative is participating in a different experiment. Finally, recent work has shown that people work to verify self-views associated with group memberships. For example, women seek evaluations that confirm their belief that they possess qualities associated with being a woman.

Self-verification theory suggests that people may begin to shape others’ evaluations of them before they even begin interacting with them. They may, for example, display identity cues. The most effective identity cues enable people to signal who they are to potential interaction partners.

  • Physical appearance, such as clothes, body posture, demeanour. For example, the low self-esteem person who evokes reactions that confirm her negative self-views by slumping her shoulders and keeping her eyes fixed on the ground.
  • Other cues, such as the car someone buys, the house they live in, the way they decorate their living environment. For example, an SUV evokes reactions that confirm a person’s positive self-view.

Self-verification strivings may also influence the social contexts that people enter into and remain in. People reject those who provide social feedback that does not confirm their self-views, such as married people with negative self-views who reject spouses who see them positively and vice versa. College roommates behave in a similar manner. People are more inclined to divorce partners who perceived them too favourably. In each of these instances, people gravitated toward relationships that provided them with evaluations that confirmed their self-views and fled from those that did not.

When people fail to gain self-verifying reactions through the display of identity cue or through choosing self-verifying social environments, they may still acquire such evaluations by systematically evoking confirming reactions. For example, depressed people behave in negative ways toward their roommates, thus causing these roommates to reject them.

Self-verification theory predicts that when people interact with others, there is a general tendency for them to bring others to see them as they see themselves. This tendency is especially pronounced when they start out believing that the other person has misconstrued them, apparently because people compensate by working especially hard to bring others to confirm their self-views. People will even stop working on tasks to which they have been assigned if they sense that their performance is eliciting non-verifying feedback.

Role of Confirmation Bias

Self-verification theory predicts that people’s self-views will cause them to see the world as more supportive of these self-views than it really is. That is, individuals process information in a biased manner. These biases may be conscious and deliberate, but are probably more commonly done effortlessly and non-consciously. Through the creative use of these processes, people may dramatically increase their chances of attaining self-verification. There are at least three relevant aspects of information processing in self-verification:

  • Attention: People will attend to evaluations that are self-confirming while ignoring non-confirming evaluations.
  • Memory retrieval: self-views bias memory recall to favour self-confirming material over non-confirming elements.
  • Interpretation of information: people tend to interpret information in ways that reinforce their self-views.

These distinct forms of self-verification may often be implemented sequentially. For example, in one scenario, people may first strive to locate partners who verify one or more self-views. If this fails, they may redouble their efforts to elicit verification for the self-view in question or strive to elicit verification for a different self-view. Failing this, they may strive to “see” more self-verification than actually exists. And, if this strategy is also ineffective, they may withdraw from the relationship, either psychologically or in actuality.

Related Processes

Preference for Novelty

People seem to prefer modest levels of novelty; they want to experience phenomena that are unfamiliar enough to be interesting, but not so unfamiliar as to be frightening or too familiar as to be boring.

The implications of people’s preference for novelty for human relationships are not straightforward and obvious. Evidence that people desire novelty comes primarily from studies of people’s reactions to art objects and the like. This is different when it concerns human beings and social relationships because people can shift attention away from already familiar novel objects, while doing so in human relationships is difficult or not possible. But novel art objects are very different from people. If a piece of art becomes overly stimulating, we can simply shift our attention elsewhere. This is not a viable option should our spouse suddenly begin treating us as if we were someone else, for such treatment would pose serious questions about the integrity of people’s belief systems. Consequently, people probably balance competing desires for predictability and novelty by indulging the desire for novelty within contexts in which surprises are not threatening (e.g. leisure activities), while seeking coherence and predictability in contexts in which surprises could be costly—such as in the context of enduring relationships.

Tension with Self-Enhancement

People’s self-verification strivings are apt to be most influential when the relevant identities and behaviours matter to them. Thus, for example, the self-view should be firmly held, the relationship should be enduring, and the behaviour itself should be consequential. When these conditions are not met, people will be relatively unconcerned with preserving their self-views and they will instead indulge their desire for self-enhancement. In addition, self-reported emotional reactions favour self-enhancement while more thoughtful processes favour self-verification.

But if people with firmly held negative self-views seek self-verification, this does not mean that they are masochistic or have no desire to be loved. In fact, even people with very low self-esteem want to be loved. What sets people with negative self-views apart is their ambivalence about the evaluations they receive. Just as positive evaluations foster joy and warmth initially, these feelings are later chilled by incredulity. And although negative evaluations may foster sadness that the “truth” could not be kinder, it will at least reassure them that they know themselves. Happily, people with negative self-views are the exception rather than the rule. That is, on the balance, most people tend to view themselves positively. Although this imbalance is adaptive for society at large, it poses a challenge to researchers interested in studying self-verification. That is, for theorists interested in determining if behaviour is driven by self-verification or positivity strivings, participants with positive self-views will reveal nothing because both motives compel them to seek positive evaluations. If researchers want to learn if people prefer verification or positivity in a giving setting, they must study people with negative self-views.

Self-Concept Change

Although self-verification strivings tend to stabilize people’s self-views, changes in self-views may still occur. Probably the most common source of change is set in motion when the social environment recognises a significant change in a person’s age (e.g. when adolescents become adults), status (e.g. when students become teachers), or social role (e.g. when someone is convicted of a crime). Suddenly, the community may change the way that it treats the person. Eventually the target of such treatment will bring his or her self-view into accord with the new treatment.

Alternatively, people may themselves conclude that a given self-view is dysfunctional or obsolete and take steps to change it. Consider, for example, a woman who decides that her negative self-views have led her to tolerate abusive relationship partners. When she realizes that such partners are making her miserable, she may seek therapy. In the hands of a skilled therapist, she may develop more favourable self-views which, in turn, steer her toward more positive relationship partners with whom she may cultivate healthier relationships. Alternatively, when a woman who is uncertain about her negative self-concept enters a relationship with a partner who is certain that she deserves to view herself more positively, that woman will tend to improve the self-concept.

Criticism

Critics have argued that self-verification processes are relatively rare, manifesting themselves only among people with terribly negative self views. In support of this viewpoint, critics cite hundreds of studies indicating that people prefer, seek and value positive evaluations more than negative ones. Such sceptical assessments overlook three important points. First, because most people have relatively positive self-views, evidence of a preference for positive evaluations in unselected samples may in reality reflect a preference for evaluations that are self-verifying, because for such individuals self-verification and positivity strivings are indistinguishable. No number of studies of participants with positive self-views can determine whether self-verification or self-enhancement strivings are more common. Second, self-verification strivings are not limited to people with globally negative self-views; even people with high self-esteem seek negative evaluations about their flaws. Finally, even people with positive self-views appear to be uncomfortable with overly positive evaluations. For example, people with moderately positive self-views withdraw from spouses who evaluate them in an exceptionally positive manner.

Other critics have suggested that when people with negative self-views seek unfavourable evaluations, they do so as a means of avoiding truly negative evaluations or for purposes of self-improvement, with the idea being that this will enable them to obtain positive evaluations down the road. Tests of this idea have failed to support it. For example, just as people with negative self-views choose self-verifying, negative evaluators even when the alternative is being in another experiment, they choose to be in another experiment rather than interact with someone who evaluates them positively. Also, people with negative self-views are most intimate with spouses who evaluate them negatively, despite the fact that these spouses are relatively unlikely to enable them to improve themselves. Finally, in a study of people’s thought processes as they chose interaction partners, people with negative self-views indicated that they chose negative evaluators because such partners seemed likely to confirm their self-views (an epistemic consideration) and interact smoothly with them (a pragmatic consideration); self-improvement was rarely mentioned.

This page is based on the copyrighted Wikipedia article < https://en.wikipedia.org/wiki/Self-verification_theory >; it is used under the Creative Commons Attribution-ShareAlike 3.0 Unported License (CC-BY-SA). You may redistribute it, verbatim or modified, providing that you comply with the terms of the CC-BY-SA.

A Brief Outline of Self-Verification Theory

Introduction

Self-verification is a social psychological theory that asserts people want to be known and understood by others according to their firmly held beliefs and feelings about themselves, that is self-views (including self-concepts and self-esteem). It is one of the motives that drive self-evaluation, along with self-enhancement and self-assessment.

Because chronic self-concepts and self-esteem play an important role in understanding the world, providing a sense of coherence, and guiding action, people become motivated to maintain them through self-verification. Such strivings provide stability to people’s lives, making their experiences more coherent, orderly, and comprehensible than they would be otherwise. Self-verification processes are also adaptive for groups, groups of diverse backgrounds, and the larger society, in that they make people predictable to one another thus serve to facilitate social interaction. To this end, people engage in a variety of activities that are designed to obtain self-verifying information.

Developed by William Swann (1981), the theory grew out of earlier writings which held that people form self-views so that they can understand and predict the responses of others and know how to act toward them.

William Swann

William B. Swann (born 1952) is a professor of social and personality psychology at the University of Texas at Austin. He is primarily known for his work on identity, self and self-esteem, but has also done research on relationships, social cognition, group processes, accuracy in person perception and interpersonal expectancy effects. He received his Ph.D. in 1978 from the University of Minnesota and undergraduate degree from Gettysburg College.

Difference between Positive and Negative Self-Views

There are individual differences in people’s views of themselves. Among people with positive self-views, the desire for self-verification works together with another important motive, the desire for positive evaluations or “self enhancement”. For example, those who view themselves as “insightful” will find that their motives for both self-verification and self-enhancement encourage them to seek evidence that other people recognise their insightfulness.

In contrast, people with negative self-views will find that the desire for self-verification and self-enhancement are competing. Consider people who see themselves as disorganized. Whereas their desire for self-enhancement will compel them to seek evidence that others perceive them as organised, their desire for self-verification will compel such individuals to seek evidence that others perceive them as disorganised. Self-verification strivings tend to prevail over self-enhancement strivings when people are certain of the self-concept and when they have extremely depressive self-views.

Self-verification strivings may have undesirable consequences for people with negative self-views (depressed people and those who suffer from low self-esteem). For example, self-verification strivings may cause people with negative self-views to gravitate toward partners who mistreat them, undermine their feelings of self-worth, or even abuse them. And if people with negative self-views seek therapy, returning home to a self-verifying partner may undo the progress that was made there. Finally, in the workplace, the feelings of worthlessness that plague people with low self-esteem may foster feelings of ambivalence about receiving fair treatment, feelings that may undercut their propensity to insist that they get what they deserve from their employers (see: workplace bullying).

These findings and related ones point to the importance of efforts to improve the self-views of those who suffer from low self-esteem and depression.

Effects on Behaviour

In one series of studies, researchers asked participants with positive and negative self-views whether they would prefer to interact with evaluators who had favourable or unfavourable impressions of them. The results showed that those with positive self-views preferred favourable partners and those with negative self-views preferred unfavourable partners. The latter finding revealed that self-verification strivings may sometimes trump positivity strivings.

Self-verification motives operate for different dimensions of the self-concept and in many different situations. Men and women are equally inclined to display this tendency, and it does not matter whether the self-views refer to characteristics that are relatively immutable (e.g. intelligence) or changeable (e.g. diligence), or whether the self-views happen to be highly specific (e.g. athletic) or global (e.g. low self-esteem, worthlessness). Furthermore, when people chose negative partners over positive ones, it is not merely in an effort to avoid interacting with positive evaluators (that is, out of a concern that they might disappoint such positive evaluators). Rather, people chose self-verifying, negative partners even when the alternative is participating in a different experiment. Finally, recent work has shown that people work to verify self-views associated with group memberships. For example, women seek evaluations that confirm their belief that they possess qualities associated with being a woman.

Self-verification theory suggests that people may begin to shape others’ evaluations of them before they even begin interacting with them. They may, for example, display identity cues (see: impression management). The most effective identity cues enable people to signal who they are to potential interaction partners.

  • Physical appearance, such as clothes, body posture, demeanour. For example, the low self-esteem person who evokes reactions that confirm her negative self-views by slumping her shoulders and keeping her eyes fixed on the ground.
  • Other cues, such as the car someone buys, the house they live in, the way they decorate their living environment. For example, an SUV evokes reactions that confirm a person’s positive self-view.

Self-verification strivings may also influence the social contexts that people enter into and remain in. People reject those who provide social feedback that does not confirm their self-views, such as married people with negative self-views who reject spouses who see them positively and vice versa. College roommates behave in a similar manner. People are more inclined to divorce partners who perceived them too favourably. In each of these instances, people gravitated toward relationships that provided them with evaluations that confirmed their self-views and fled from those that did not.

When people fail to gain self-verifying reactions through the display of identity cue or through choosing self-verifying social environments, they may still acquire such evaluations by systematically evoking confirming reactions. For example, depressed people behave in negative ways toward their roommates, thus causing these roommates to reject them.

Self-verification theory predicts that when people interact with others, there is a general tendency for them to bring others to see them as they see themselves. This tendency is especially pronounced when they start out believing that the other person has misconstrued them, apparently because people compensate by working especially hard to bring others to confirm their self-views. People will even stop working on tasks to which they have been assigned if they sense that their performance is eliciting non-verifying feedback.

Role of Confirmation Bias

Self-verification theory predicts that people’s self-views will cause them to see the world as more supportive of these self-views than it really is. That is, individuals process information in a biased manner. These biases may be conscious and deliberate, but are probably more commonly done effortlessly and non-consciously. Through the creative use of these processes, people may dramatically increase their chances of attaining self-verification. There are at least three relevant aspects of information processing in self-verification:

  • Attention: People will attend to evaluations that are self-confirming while ignoring non-confirming evaluations.
  • Memory retrieval: self-views bias memory recall to favour self-confirming material over non-confirming elements.
  • Interpretation of information: people tend to interpret information in ways that reinforce their self-views.

These distinct forms of self-verification may often be implemented sequentially. For example, in one scenario, people may first strive to locate partners who verify one or more self-views. If this fails, they may redouble their efforts to elicit verification for the self-view in question or strive to elicit verification for a different self-view. Failing this, they may strive to “see” more self-verification than actually exists. And, if this strategy is also ineffective, they may withdraw from the relationship, either psychologically or in actuality.

Related Processes

Preference for Novelty

People seem to prefer modest levels of novelty; they want to experience phenomena that are unfamiliar enough to be interesting, but not so unfamiliar as to be frightening or too familiar as to be boring.

The implications of people’s preference for novelty for human relationships are not straightforward and obvious. Evidence that people desire novelty comes primarily from studies of people’s reactions to art objects and the like. This is different when it concerns human beings and social relationships because people can shift attention away from already familiar novel objects, while doing so in human relationships is difficult or not possible. But novel art objects are very different from people. If a piece of art becomes overly stimulating, we can simply shift our attention elsewhere. This is not a viable option should our spouse suddenly begin treating us as if we were someone else, for such treatment would pose serious questions about the integrity of people’s belief systems. Consequently, people probably balance competing desires for predictability and novelty by indulging the desire for novelty within contexts in which surprises are not threatening (e.g. leisure activities), while seeking coherence and predictability in contexts in which surprises could be costly – such as in the context of enduring relationships.

Tension with Self-Enhancement

People’s self-verification strivings are apt to be most influential when the relevant identities and behaviours matter to them. Thus, for example, the self-view should be firmly held, the relationship should be enduring, and the behaviour itself should be consequential. When these conditions are not met, people will be relatively unconcerned with preserving their self-views and they will instead indulge their desire for self-enhancement. In addition, self-reported emotional reactions favour self-enhancement while more thoughtful processes favour self-verification.

But if people with firmly held negative self-views seek self-verification, this does not mean that they are masochistic or have no desire to be loved. In fact, even people with very low self-esteem want to be loved. What sets people with negative self-views apart is their ambivalence about the evaluations they receive. Just as positive evaluations foster joy and warmth initially, these feelings are later chilled by incredulity. And although negative evaluations may foster sadness that the “truth” could not be kinder, it will at least reassure them that they know themselves. Happily, people with negative self-views are the exception rather than the rule. That is, on the balance, most people tend to view themselves positively. Although this imbalance is adaptive for society at large, it poses a challenge to researchers interested in studying self-verification. That is, for theorists interested in determining if behaviour is driven by self-verification or positivity strivings, participants with positive self-views will reveal nothing because both motives compel them to seek positive evaluations. If researchers want to learn if people prefer verification or positivity in a giving setting, they must study people with negative self-views.

Self-Concept Change

Although self-verification strivings tend to stabilise people’s self-views, changes in self-views may still occur. Probably the most common source of change is set in motion when the social environment recognises a significant change in a person’s age (e.g. when adolescents become adults), status (e.g. when students become teachers), or social role (e.g. when someone is convicted of a crime). Suddenly, the community may change the way that it treats the person. Eventually the target of such treatment will bring his or her self-view into accord with the new treatment.

Alternatively, people may themselves conclude that a given self-view is dysfunctional or obsolete and take steps to change it. Consider, for example, a woman who decides that her negative self-views have led her to tolerate abusive relationship partners. When she realises that such partners are making her miserable, she may seek therapy. In the hands of a skilled therapist, she may develop more favourable self-views which, in turn, steer her toward more positive relationship partners with whom she may cultivate healthier relationships. Alternatively, when a woman who is uncertain about her negative self-concept enters a relationship with a partner who is certain that she deserves to view herself more positively, that woman will tend to improve the self-concept.

Criticism

Critics have argued that self-verification processes are relatively rare, manifesting themselves only among people with terribly negative self views. In support of this viewpoint, critics cite hundreds of studies indicating that people prefer, seek and value positive evaluations more than negative ones. Such sceptical assessments overlook three important points. First, because most people have relatively positive self-views, evidence of a preference for positive evaluations in unselected samples may in reality reflect a preference for evaluations that are self-verifying, because for such individuals self-verification and positivity strivings are indistinguishable. No number of studies of participants with positive self-views can determine whether self-verification or self-enhancement strivings are more common. Second, self-verification strivings are not limited to people with globally negative self-views; even people with high self-esteem seek negative evaluations about their flaws. Finally, even people with positive self-views appear to be uncomfortable with overly positive evaluations. For example, people with moderately positive self-views withdraw from spouses who evaluate them in an exceptionally positive manner.

Other critics have suggested that when people with negative self-views seek unfavourable evaluations, they do so as a means of avoiding truly negative evaluations or for purposes of self-improvement, with the idea being that this will enable them to obtain positive evaluations down the road. Tests of this idea have failed to support it. For example, just as people with negative self-views choose self-verifying, negative evaluators even when the alternative is being in another experiment, they choose to be in another experiment rather than interact with someone who evaluates them positively. Also, people with negative self-views are most intimate with spouses who evaluate them negatively, despite the fact that these spouses are relatively unlikely to enable them to improve themselves. Finally, in a study of people’s thought processes as they chose interaction partners, people with negative self-views indicated that they chose negative evaluators because such partners seemed likely to confirm their self-views (an epistemic consideration) and interact smoothly with them (a pragmatic consideration); self-improvement was rarely mentioned.

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