What is the SnackWell Effect?

Introduction

The SnackWell effect is a phenomenon whereby dieters will eat more low-calorie cookies, such as SnackWells, than they otherwise would for normal cookies.

Outline

Also known as moral license, it is also described as a term for the way people go overboard once they are given a free pass or the tendency of people to overconsume when eating more of low-fat food due to the belief that it is not fattening.

The term, which emerged as a reaction to dietary trends in the 1980s and 1990s, is also used for similar effects in other settings, such as energy consumption, where it is termed the “rebound effect”. For example, according to a 2008 study, people with energy-efficient washing machines wash more clothes. People with energy-efficient lights leave them on longer, and lose 5–12% of the expected energy savings of 80%.

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Slash Anxiety, Depression, & Stress Levels with a Whole Foods Diet

For those already struggling with their New Year eating resolutions, they may be happy to hear that it can take under a month to see improvements in how they feel after adopting a healthy diet.

A randomised control study, conducted by researchers at Macquarie University in Australia, found that when depressed university students, aged between 17 and 35, switched from a processed diet to a whole foods diet anxiety, depression, and stress levels were slashed.

The whole foods diet included (per day):

  • Two or three servings of fruit.
  • Five portions of vegetables.
  • Three servings each of wholegrains and lean protein.
  • Two tablespoons of olive oil.
  • One teaspoon of turmeric or cinnamon.